Humanities and Social Sciences

Volume 4, Issue 4, July 2016

  • Reasons for Preventing Us to Get More Attractive: the Fear of Aesthetic Surgery

    Mona Leitermann, Klaus Hoffmann, Erich Kasten

    Issue: Volume 4, Issue 4, July 2016
    Pages: 83-89
    Received: 25 April 2016
    Accepted: 25 May 2016
    Published: 30 June 2016
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    Abstract: Nowadays, with the help of cosmetic surgery almost every woman and man can achieve a highly attractive appearance. But many people do not take advantage of these opportunities. Task: This pilot-study investigates individual attitudes of people towards aesthetic plastic surgery and analyzes factors which may play a role in the development of a decis... Show More
  • Factors Affecting Sustainability of Women Enterprises: Insights from Kapsabet Town (KT) Experience, Kenya

    Susan Wanjiku Njogu

    Issue: Volume 4, Issue 4, July 2016
    Pages: 90-99
    Received: 8 May 2016
    Accepted: 25 May 2016
    Published: 30 June 2016
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    Abstract: The main purpose of this study was to investigate the factors affecting sustainability of women enterprises. The specific objectives of the study were: to determine the effects of the managerial skills on the sustainability of the women enterprises in Kapsabet town, to identify the effects of financial requirement on the sustainability of women ent... Show More
  • Study on the City Color Planning Strategy Based on the Historical Context Inheritance — Take Bailu Town, Pengzhou City, Sichuan Prov. China for Example

    Xiaomeng Lou, Ying Meng

    Issue: Volume 4, Issue 4, July 2016
    Pages: 100-105
    Received: 6 July 2016
    Published: 7 July 2016
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    Abstract: With the promotion of living standard, the requirements of the life environment quality also continues to increase, but city presents the color problems go against the requirements and has affected the life quality. City color is an important part of the living environment and the carrier of the city's historical context. The scientific methods and... Show More
  • A Study of English Conundrums’ Setting and Solving from the Perspective of Relevance Theory

    Tian Dong, Rui-hong Yin

    Issue: Volume 4, Issue 4, July 2016
    Pages: 106-112
    Received: 6 July 2016
    Published: 7 July 2016
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    Abstract: English conundrums, as an important form of English riddles, are very interesting and bring entertainment to people’s daily life. For its vivid form, specific purpose, and well-designed content, English conundrums raise researching interests among more and more scholars. These studies range from anthropology, folklore to rhetoric. In the recent dec... Show More
  • Cultural Characteristics of Traditional Architecture and Scenic Architecture in the Online Games

    Yingbo Du, Guidan Du

    Issue: Volume 4, Issue 4, July 2016
    Pages: 113-118
    Received: 11 July 2016
    Published: 12 July 2016
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    Abstract: Through several generations of development and evolution, online games have penetrated into every corner of people’s lives and formed a new kind of consumption culture, thus they are likely to be not only required, but essential for the folk’s daily life and broaden the horizon and knowledge of the players at the same time. Architecture scene in th... Show More
  • Research on the Influence of Phone Screen Color Combination on Visual Identification of the Aged

    Delai Men, Yulin Zhao

    Issue: Volume 4, Issue 4, July 2016
    Pages: 119-122
    Received: 18 July 2016
    Published: 19 July 2016
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    Abstract: With the development of mobile communications technology, smart phone has become a necessity in people’s life. The aggravation of population aging in China draws the society’s more attention to the market of smart phone for the aged. Being convenient, smart phone provides the aged with a brand new reading mode and a flexible reading environment. Ho... Show More
  • Comparison Between Chinese Traditional Marriage Customs and American Marriage Customs

    Lei Guo, Lan Wang

    Issue: Volume 4, Issue 4, July 2016
    Pages: 123-126
    Received: 19 July 2016
    Published: 20 July 2016
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    Abstract: Western culture attracts Chinese people’s attention unprecedentedly for China is becoming more open. For the rapid development of economy, Chinese people need to cooperate with westerners more frequently. It becomes particularly important for Chinese people to learn more about western countries’ culture in their communication. This paper mainly foc... Show More
  • Poetic Analysis on “Do not Go Gentle into That Good Night”

    Lei Guo, Lan Wang

    Issue: Volume 4, Issue 4, July 2016
    Pages: 127-130
    Received: 19 July 2016
    Published: 20 July 2016
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    Abstract: Dylan Thomas’s most famous poem “Do not Go Gentle into That Good Night” is known by its first line and its poetic form villanelle. This poem was Dylan Thomas written for his father when his father was seriously ill. Dylan wrote this poem to urge his father to fight against death. This paper focuses mainly on the poetic analysis on the poem. The poe... Show More