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Measurement of Brand Equity at the Facility Level in Accommodation Sector and an Application
Duriye Bozok,
Kudret Gul,
Melike Gul,
Gencay Saatci
Issue:
Volume 3, Issue 1, February 2015
Pages:
1-10
Received:
4 December 2014
Accepted:
17 December 2014
Published:
22 December 2014
Abstract: Today, the intense competition in the tourism market, rapid development of information and communication technologies, increase of the customer knowledge and experience have increased the need for product differentiation. This situation has led to more emphasis to brands. Intangibility of touristic products is exacerbated by the need for labeling and branding can be used as an effective marketing tool in the sector. A good brand adds value to the tourism product and it is more effective in the selection of accommodation of customers. Therefore, to determine tourists' perception of brand equity is very important. In the literature, the components used in the measurement of brand equity can be listed as brand awareness, perceived quality, brand associations and brand loyalty. In our study, the effect of the brand components on the choice of the accommodations will be determined. For this purpose, customers' perception of the brand equity which is effected in choosing a hotel will be measured in an accommodation facility in the city centre of Bursa in Turkey.
Abstract: Today, the intense competition in the tourism market, rapid development of information and communication technologies, increase of the customer knowledge and experience have increased the need for product differentiation. This situation has led to more emphasis to brands. Intangibility of touristic products is exacerbated by the need for labeling a...
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Study on Relationship between Board Characteristics and Sustainable Growth of Family Listed Companies
Xuexin li,
Zhenzhen liu,
Fengyu Ren
Issue:
Volume 3, Issue 1, February 2015
Pages:
11-16
Received:
2 December 2014
Accepted:
17 December 2014
Published:
26 January 2015
Abstract: This study explores the relationship between board characteristics and sustainable growth of family listed companies, based on 2009-2012 including 93 family listed companies totally 372 samples. After empirical study, we find that: there is a significant positive correlation between the proportion of independent directors, board meetings, chairman stake and sustainable growth of family listed companies; however, the size of the board directors has a significant negative correlation with sustainable growth of the family listed companies, that is, the more members of the board ,the less conducive they are to the sustainable growth of the family business; whether uniting chairman and general manager or not, director's compensation, there is no significant positive correlation with sustainable growth of Family listed companies.
Abstract: This study explores the relationship between board characteristics and sustainable growth of family listed companies, based on 2009-2012 including 93 family listed companies totally 372 samples. After empirical study, we find that: there is a significant positive correlation between the proportion of independent directors, board meetings, chairman ...
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Consumer Knowledge, Perception and Preference of Edible Oil: Evidence from Ghana
Horsu Emmanuel Nondzor,
Yeboah Solomon Tawiah,
Addai Michael
Issue:
Volume 3, Issue 1, February 2015
Pages:
17-23
Received:
8 January 2015
Accepted:
14 January 2015
Published:
2 February 2015
Abstract: Edible oil is one of the most important components of food and a major source of energy for human survival. It also contains saturated fats which when consumed in excess can result in developing coronary diseases. Most Ghanaian households use edible oils in preparation of their day-to-day meals. However there is a paucity of literature on the knowledge, preference and perceptions of consumers on these edible oils. Thus, the objective of the study was to ascertain consumer’s knowledge, perceptions and preference of edible oil. A cross sectional approach was used for study. Pre-tested semi-structured questionnaires were administered to 206 respondents. Data were analyzed using SPSS version 20.0 and results presented using descriptive statistics (tables, charts, frequencies and percentages). The empirical evidence suggests that greater majority of consumers (95.6%) generally use refined edible oils in their daily meals. However, these consumers lack the requisite knowledge on saturated fats and unsaturated fats content of edible oils. As a result, these consumers purchased the refined edible oils because they perceived them to be healthy to consume, quality and nutritious. Moreover, unrefined edible oils were perceived to be substandard in packaging and poor in quality. Regarding the consumers preference in size, it was identified that majority of consumers (58%) prefer edible oils in medium size (1.5-5L) containers. Besides, consumers of unrefined edible oils (80.1%) purchased mostly in open markets, whiles refined edible oils (49.5%) were purchased mostly in supermarkets. Edible oils were mostly used by consumers in frying various foods and preparation of different kind of stews. The findings are very revealing to marketers as they exhibit significant characteristics of consumer behaviour as far the purchase of edible oils are concerned.
Abstract: Edible oil is one of the most important components of food and a major source of energy for human survival. It also contains saturated fats which when consumed in excess can result in developing coronary diseases. Most Ghanaian households use edible oils in preparation of their day-to-day meals. However there is a paucity of literature on the knowl...
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Efficient Communication in Business Strategies
Adina Claudia Neamtu,
Liviu Neamtu
Issue:
Volume 3, Issue 1, February 2015
Pages:
24-32
Received:
20 January 2015
Accepted:
28 January 2015
Published:
3 February 2015
Abstract: The organization itself can be seen as being largely a construction of communication. Communication practice is eloquence, the way to compose and expose a message, to speak in a certain order. The communication’s quality to ensure the accomplishment of objectives proposed by the communicator, is named efficiency. Communication efficiency is based on the capacity of a person to know how he has to act and what he has to do in order to accomplish what he proposed, with minimum consumption of resources. The communication strategy of a corporation has to be coherent, to be a unit between internal and external communication. The close connection between communication strategy and the image of the corporation, in case they are opting for a new image, involves changes in the communication strategy. In this situation, internal communication aims that the new rules of the identity and the corporation image program to be understood, accepted and applied by all the employees and representatives of the company and that the external communication have as objective transmission of a new message to the public, a new identity, a new orientation of the organization, of its present coordinated. The image of a corporation may vary from one public segment to another; but the identity has to be consistent. The identity confers specificity, contributing by its elements to immediate recognition of an organization, at the first level of visual contact. All these are transmitted by a complex communication process, split into a logic succession, such: typification, interpretation, selection, organization, operationalization.
Abstract: The organization itself can be seen as being largely a construction of communication. Communication practice is eloquence, the way to compose and expose a message, to speak in a certain order. The communication’s quality to ensure the accomplishment of objectives proposed by the communicator, is named efficiency. Communication efficiency is based o...
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Planning Agricultural Enterprises with the Integration of Environmental Effect Interaction and GHG Calculations
Attila Kovacs,
Csaba Fogarassy
Issue:
Volume 3, Issue 1, February 2015
Pages:
33-42
Received:
21 January 2015
Accepted:
30 January 2015
Published:
6 February 2015
Abstract: The clarification of the theoretical questions pertaining to the planning of agricultural enterprises is imperative in realizing the goals of the input-transformation-output relation. We also can not disregard pinning theory against actual use, meaning the inclusion of limitations in agricultural corporate practice. Scientifically well-prepared processes can go to waste if their limitations have not been evaluated as a result of the absence of information on implementation, theoretic unpreparedness, lack of motivation, or other various reasons. Therefore, in our analyses, we would also like to devote some time to the feasibility of planning and the outlining of planning methods useful for actual practice via actual plant inspections. During the planning phase, extreme difficulties may arise in the form of including environmental effects and making the impacts of the entrepreneur's decisions on the environment felt. Modeling these environmental and climate interactions and including them in planning models are the focus of this examination. The analyses were conducted at the Experimental Farm of Szent Istvan University in Hungary, which has served as the background of different plant economy analyses since 1992. Our experiences, including more than ten years of planning, preparation of decisions, and analysis in the experimental farm, allow us to draw many useful conclusions.
Abstract: The clarification of the theoretical questions pertaining to the planning of agricultural enterprises is imperative in realizing the goals of the input-transformation-output relation. We also can not disregard pinning theory against actual use, meaning the inclusion of limitations in agricultural corporate practice. Scientifically well-prepared pro...
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Consumer Perception and Prefernce of Fast Food: A Study of Tertiary Students in Ghana
Horsu Emmanuel Nondzor,
Yeboah Solomon Tawiah
Issue:
Volume 3, Issue 1, February 2015
Pages:
43-49
Received:
19 January 2015
Accepted:
30 January 2015
Published:
10 February 2015
Abstract: The study explored the perceptions, preferences and factors contributing to the growth of fast food among tertiary students. To meet these objectives, a sample size of 159 consumers was taken from the two leading tertiary institutions in Cape Coast; University of Cape Coast and Cape Coast Polytechnic. Pretested semi-structured questionnaires were administered to the respondents and the data were analyzed using SPSS version 20. The results were presented using descriptive statistics (frequencies, percentages, mean and standard deviations, tables and charts). Findings from the study indicated that the growth of fast food is perceived to be as a result of urbanization, people working for long hours, growing interest in exotic meals, advertising, availability of commercial buildings and rise in income. Those who do not patronize fast food perceive them to be unhealthy, expensive and too foreign. Those who patronize however perceive them to be convenient, time saving, delicious, good for fun and change, and expose them to likable environments. To place an order for fast food, consumers prefer them in the form of both “take-away” and ‘eat in’ services. The most preferred menu happened to be the exotic ones (i.e. Pizza, burger, rice etc). The findings proved to be more significant and revealing as they will help marketers to analyze the behavioral characteristics of consumers’ with respect to the consumption of fast foods.
Abstract: The study explored the perceptions, preferences and factors contributing to the growth of fast food among tertiary students. To meet these objectives, a sample size of 159 consumers was taken from the two leading tertiary institutions in Cape Coast; University of Cape Coast and Cape Coast Polytechnic. Pretested semi-structured questionnaires were a...
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