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European Business & Management

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2024, Volume 10
2023, Volume 9
2022, Volume 8
2021, Volume 7
2020, Volume 6
2019, Volume 5
2018, Volume 4
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2016, Volume 2
1. Issue 2, Nov.
2. Issue 1, Sep.
2015, Volume 1
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2. Issue 1, May

Volume 7, Issue 1, January 2021

Impact of Market Segmentation Strategies on Customer Loyalty: The Mediating Role of Positioning Effectiveness of Interior Design Industries within the Kumasi Metropolis

Alfred Owusu, Gertrude Agyemang

Issue: Volume 7, Issue 1, January 2021

Pages: 1-13

Received: 17 November 2020

Accepted: 4 December 2020

Published: 22 January 2021

DOI: 10.11648/j.ebm.20210701.12

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Abstract: The buying behaviour of potential customers in terms of interior designs in Ghana differs from those in the Western context. There is a relatively low patronage of interior design products or services compared to the Western context (Ogunduyile et al, 2008). Existing literature have often looked at the direct causal relationship between market segm... Show More

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Board Gender Diversity and Performance of Listed Deposit Banks in Nigeria

Aladejebi Olufemi

Issue: Volume 7, Issue 1, January 2021

Pages: 14-23

Received: 12 February 2021

Accepted: 24 February 2021

Published: 4 March 2021

DOI: 10.11648/j.ebm.20210701.13

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Abstract: Gender diversity is becoming an issue for boards of companies, regulators, and investors worldwide. Nigeria is not an exception. It is assumed that board gender diversity significantly improves corporate governance and financial performance. Recently, women in both senate and House of representative met and agreed to pursue 35% appointment in publi... Show More

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