European Business & Management

Archive

Volume 5, Issue 2, March 2019

  • Department of Marketing Management BAHIR DAR UNIVERSIT BAHIR DAR Determinants of Consumers´ Milk Brand Preferences in Addis Ababa, Ethiopia

    Betelhem Hailu

    Issue: Volume 5, Issue 2, March 2019
    Pages: 7-13
    Received: 27 February 2019
    Accepted: 20 May 2019
    Published: 12 June 2019
    DOI: 10.11648/j.ebm.20190502.11
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    Abstract: The primary objective of this study was to examine determinants of pasteurized milk brand preference of Addis Ababa milk brand customers. In order to find out the determinants of milk brand preference, the study considered three factors namely Marketing Stimuli, Psychological factors, and Consumers’ Personal characteristics. These factors had sub e... Show More
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  • Plus-Size Fashion: A Comparative Study of Southern vs. Northern European Perspectives on Fashion

    Papadopoulou Constance, Bazaki Eirini

    Issue: Volume 5, Issue 2, March 2019
    Pages: 14-23
    Received: 10 December 2018
    Accepted: 8 April 2019
    Published: 29 June 2019
    DOI: 10.11648/j.ebm.20190502.12
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    Abstract: The study compares contemporary perspectives on plus-size fashion in northern and southern Europe, currently an emerging trend and yet controversial and under-researched topic in the fashion industry. The study follows a mixed method approach. Qualitative interviews with fashion professionals (i.e. fashion designers, fashion stylists, trend curator... Show More
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