Abstract: As economic growth increases the level of energy and material utilization has also increased. Green Supply Chain Management (GSCM) has thus developed as a deliberate environmental approach which has been accepted by progressive organizations as a means to enhance sustainability in various countries. The Kenyan manufacturing sector has remained to be an important contributor to the Kenyan economy. Unfortunately, increase in Kenya’s manufacturing activities has been related to the increased utilization of plastic bags as these are regularly used to package manufactured goods and groceries. Consequently, the Kenya Association of Manufacturers should be encouraged to adopt GSCM practices that minimize pollution and encourage environmental sustainability. This research aims to examine the factors that influence the adoption of green supply chain practices among food manufacturing firms in Kenya. To fully understand this issue the research investigates the various factors that drive sustainability and then examines the GSCM practices adopted by the various food manufacturers in Kenya. This study will assist different parties involved in the manufacturing sector to understand the role of GSCM drivers as they influence the adoption of GSCM practices. The study was conducted among the food manufacturing firms that are listed in the Kenya Association of Manufacturers directory. A cross- sectional survey was conducted on a sample size of 130 companies. The response rate was 73.8%. Primary data was collected through questionnaires. Factor analysis was used examine the construct validity while multivariate liner regression was employed to test criterion validity. The results of this study indicate that government and industrial regulations should be combined with various organizational capabilities such as employee awareness so as to enhance sustainability in the country. Manufacturing firms in the country should also be encouraged to have clear environmental strategies and embrace environmental reporting to the public. This will enable the various firms to be more engaged in sustainability. Both external and internal pressures are thus important factors that influence the adoption of GSCM practices by food manufacturing firms in Kenya.Abstract: As economic growth increases the level of energy and material utilization has also increased. Green Supply Chain Management (GSCM) has thus developed as a deliberate environmental approach which has been accepted by progressive organizations as a means to enhance sustainability in various countries. The Kenyan manufacturing sector has remained to b...Show More