Communication and Linguistics Studies

Archive

Volume 1, Issue 1, April 2015

  • Factors Responsible for Poor English Reading Comprehension at Secondary Level

    Mubashir Iqbal, Mehwish Noor, Fakharh Muhabat, Bahram Kazemian

    Issue: Volume 1, Issue 1, April 2015
    Pages: 1-6
    Received: 20 April 2015
    Accepted: 24 April 2015
    Published: 29 April 2015
    DOI: 10.11648/j.cls.20150101.11
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    Abstract: The present study shows factors responsible for poor English reading comprehension at secondary school level students. The purpose of this study is to explore those factors and to suggest remedies how to strengthen English reading comprehension of the students. English is the 2nd language of Pakistani students and Kachru (1996) places it in the out... Show More
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  • The Language of TV Commercials’ Slogans: A Semantic Analysis

    Mehwish Noor, Raza-e-Mustafa, Fakharh Muhabat, Bahram Kazemian

    Issue: Volume 1, Issue 1, April 2015
    Pages: 7-12
    Received: 22 April 2015
    Accepted: 27 April 2015
    Published: 29 April 2015
    DOI: 10.11648/j.cls.20150101.12
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    Abstract: This qualitative-descriptive study highlights the semantic property of the slogans of TV commercials. The study focuses on the analysis of linguistic tools used by the copywriters of TV commercials to influence the target audience. Leech’s (1981) associative meaning with its sub-types provide a theoretical basis to the study. The research displays ... Show More
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