Research Article
Addressing Business and Entrepreneurial Challenges in Bulawayo: Unlocking the Economic Potential of SMMEs Through Policies and Practices Inspired by SSA Stories
Issue:
Volume 14, Issue 4, August 2026
Pages:
167-177
Received:
4 March 2026
Accepted:
25 March 2026
Published:
11 August 2026
DOI:
10.11648/j.jfa.20261404.11
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Abstract: Small to Medium Enterprise (SMMEs) are today’s reality, as most of the population work for them; they are also tomorrow’s future, because they have great potential to contribute to the structural transformation and diversification of the economy. This study sought to investigate strategies to overcome the obstacles faced by SMEs in Bulawayo by drawing insights from successful policies and practices implemented across Southern African countries. The primary objective of the study was to explore how Bulawayo's business ecosystem can be revitalized to stimulate SMME growth, enhance their contribution to economic development, and address pervasive socio-economic challenges. By examining case studies from neighboring Southern African countries, the research identified adaptable strategies that can foster a conducive environment for SMMEs in Bulawayo. The findings of the study reveal that SMME success in Southern African cities and provinces such as Gaborone, Gauteng, and Maseru is often underpinned by strong institutional support, streamlined regulatory processes, targeted financial interventions, and robust business development programs. Furthermore, partnerships between the public and private sectors emerge as a common thread in fostering sustainable growth. Applying these insights, the study identifies actionable recommendations for Bulawayo. From the study, if policymakers and stakeholders adopt a multi-faceted approach that prioritizes both systemic reform and localized solutions tailored to the city's unique challenges, it could position Bulawayo as a thriving hub for entrepreneurship and innovation in Zimbabwe. The research concludes that with strategic interventions, informed by regional successes, Bulawayo can enhance its economic resilience and drive inclusive growth.
Abstract: Small to Medium Enterprise (SMMEs) are today’s reality, as most of the population work for them; they are also tomorrow’s future, because they have great potential to contribute to the structural transformation and diversification of the economy. This study sought to investigate strategies to overcome the obstacles faced by SMEs in Bulawayo by draw...
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,
Victoria Stella Masere
