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Collective Brand Strategy, Entrepreneurship, and Regional Growth: The Role of a Protected Designation of Origin (PDO)
Erik A. Borg,
Karl Gratzer
Issue:
Volume 2, Issue 3, June 2013
Pages:
26-38
Received:
20 May 2013
Published:
30 June 2013
Abstract: This research aims to interconnect entrepreneurship theories with brand theories. The study analyzes how this can be accomplished in the context of smaller agricultural firms, considering how intellectual property rights can be used strategically in entrepreneurial activities, ultimately creating regional growth. A firm has several options to protect its brands. Producers of similar products within a limited geographical area can protect the shared designated origin. Use of a collective brand, such as Champagne and Roquefort in France or Parmeggiano Reggiano in Italy, has been studied as a strategy to protect products from a given region. In the case analyzed here, a particular Austrian collective brand – Gailtaler Almkäse – was safeguarded within a protected designation of origin (PDO), providing producers a safe haven from which to enhance their collective brand in competitive markets. The PDO registration of the brand represents a central entrepreneurial strategy for manufacturers. To the region where the brands originate, the PDO has become a specific aspect of entrepreneurship that leads regional development.
Abstract: This research aims to interconnect entrepreneurship theories with brand theories. The study analyzes how this can be accomplished in the context of smaller agricultural firms, considering how intellectual property rights can be used strategically in entrepreneurial activities, ultimately creating regional growth. A firm has several options to prote...
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Oil Wealth; Meat in Norway, Poison in Nigeria: An Analysis of Human Capital as a Transmission Channel of Resource Curse
Adebiyi Oyeyemi Omodadepo,
Olomola Philip Akanni
Issue:
Volume 2, Issue 3, June 2013
Pages:
39-44
Received:
12 June 2013
Published:
30 June 2013
Abstract: The study examined the resource curse hypothesis on Nigeria, an oil rich but poor country and Norway, an oil rich and rich country. Human capital was the transmission channel explored in this study. The VAR was used to test annual data from 1970-2007. The result showed that oil wealth led to economic growth in both countries. Oil wealth led to improve human capital in Norway, but led to negative human capital in Nigeria. Our result is not consistent with our expectation yet human capital remains as a transmission channel to growth in both countries. Also, a long run relationship exists among oil wealth, human capital and economic growth for both countries.
Abstract: The study examined the resource curse hypothesis on Nigeria, an oil rich but poor country and Norway, an oil rich and rich country. Human capital was the transmission channel explored in this study. The VAR was used to test annual data from 1970-2007. The result showed that oil wealth led to economic growth in both countries. Oil wealth led to impr...
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Trade Liberalization and Economic Growth: The Role of Regulatory Policies
Peter K. Biwott,
Eliud D. Moyi,
Dickson Khainga
Issue:
Volume 2, Issue 3, June 2013
Pages:
45-57
Received:
10 June 2013
Published:
10 July 2013
Abstract: This paper investigates the relationship between international tradeliberalization and economic growth with a focus on the role of regulatorypolicies in a selected sample of sixteen sub-Saharan Africa (SSA) countries.While international trade liberalization refers to the removal ofbarriers to international trade, regulatory policies refer to the improvement ofcredit, labour and product markets in a country. Using panel data, the study applies the Instrumental Variables (IV) and the Generalized Method of Moments (GMM)methodologies to deal with the problem of endogeneity. The results show thatbetter regulatory policies significantly contribute to economic growth.Further, international trade liberalization works well when regulatory policiesare improved in tandem with liberalization. Thisimplies that less regulated countries benefit more from international tradeliberalization than heavily regulated countries. Therefore, improvements in policies that regulate credit, labour and product markets willenhance the gains from international trade liberalization in Sub-Saharan Africa. Further, the results show that accumulation of physical capital contributes to economic growth. Thus, Sub-Saharan African countries should reform their regulatory policies as they continue to deepen international trade liberalization.
Abstract: This paper investigates the relationship between international tradeliberalization and economic growth with a focus on the role of regulatorypolicies in a selected sample of sixteen sub-Saharan Africa (SSA) countries.While international trade liberalization refers to the removal ofbarriers to international trade, regulatory policies refer to the im...
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Influences on Brand Selection Decisions of Staple Goods: A Study on Toothpaste Users of Khulna City
SANDIP SARKER,
SALAHUDDIN YOUSUF,
MUHTARIM ZUBAIR MONZOOR
Issue:
Volume 2, Issue 3, June 2013
Pages:
58-66
Received:
24 June 2013
Published:
20 July 2013
Abstract: In present society and living way, the Brands not only represent the symbol of the company or product but to a larger extent define the general life of a person. What the person uses can reflect his taste of life, his status in the society, his economic background and many other things. This makes a deep connection between the company and its brand, with the consumer. In today’s time customers are very deeply connected to the brands. When they purchase any product like a car, mobile, items of daily need, brand name influence the consumer’s choice. Some customers purchase the specific branded things just due to the brand name. Customers believe that brand name is a symbol of quality. Toothpaste is one of the consumer goods that we purchase on a regular basis. This paper has explored the factors that affect the brand selection of toothpaste in the Khulna region. A pilot survey has been conducted to find out the factors regarding the brand selection decision of toothpaste. Then a structured questionnaire has been developed measuring 20 variables. The relative importance of the variables was evaluated by the survey outcomes. Results show that several factors are influential for the toothpaste brand selection e.g. quality, advantages of using product, duration of freshness, Smell, perceived performance, brand awareness, product Attribute etc. The study also reveals the problems and identified probable solutions to overcome these problems.
Abstract: In present society and living way, the Brands not only represent the symbol of the company or product but to a larger extent define the general life of a person. What the person uses can reflect his taste of life, his status in the society, his economic background and many other things. This makes a deep connection between the company and its brand...
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