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Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco

Received: 27 March 2020     Accepted: 21 April 2020     Published: 24 December 2021
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Abstract

Tourism is considered today as one of the pillars of any given economy and many countries seek its growth and flourish. The present study highlights the crucial role of Tripadvisor and Booking.com which are used by more than 100 million users around the world in promoting the reputation of the Moroccan e-tourism and e-WOM. Millions of tourists and travelers rely on the reviews of well-renowned consumer generated media rather than using the services of traditional websites provided by governments, travel agents and hotels. The growing cases of deception and fake content prompt the consumer to look for reliable and trustworthy information based on previous experiences of real reviewers. This study further sheds light on the factors participating in the amelioration of the CGM which can influence the tourism industry in Morocco, including trustworthiness of the source, trustworthiness of the content, customer’s satisfaction and customer’s experience with consumer generated media.

Published in Social Sciences (Volume 10, Issue 6)
DOI 10.11648/j.ss.20211006.21
Page(s) 352-358
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Trustworthiness, Word-of-mouth, Consumer Generated Media

References
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Cite This Article
  • APA Style

    Hadach Mohamed, Ed-dali Rachid, Chihab Younes. (2021). Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco. Social Sciences, 10(6), 352-358. https://doi.org/10.11648/j.ss.20211006.21

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    ACS Style

    Hadach Mohamed; Ed-dali Rachid; Chihab Younes. Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco. Soc. Sci. 2021, 10(6), 352-358. doi: 10.11648/j.ss.20211006.21

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    AMA Style

    Hadach Mohamed, Ed-dali Rachid, Chihab Younes. Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco. Soc Sci. 2021;10(6):352-358. doi: 10.11648/j.ss.20211006.21

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  • @article{10.11648/j.ss.20211006.21,
      author = {Hadach Mohamed and Ed-dali Rachid and Chihab Younes},
      title = {Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco},
      journal = {Social Sciences},
      volume = {10},
      number = {6},
      pages = {352-358},
      doi = {10.11648/j.ss.20211006.21},
      url = {https://doi.org/10.11648/j.ss.20211006.21},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ss.20211006.21},
      abstract = {Tourism is considered today as one of the pillars of any given economy and many countries seek its growth and flourish. The present study highlights the crucial role of Tripadvisor and Booking.com which are used by more than 100 million users around the world in promoting the reputation of the Moroccan e-tourism and e-WOM. Millions of tourists and travelers rely on the reviews of well-renowned consumer generated media rather than using the services of traditional websites provided by governments, travel agents and hotels. The growing cases of deception and fake content prompt the consumer to look for reliable and trustworthy information based on previous experiences of real reviewers. This study further sheds light on the factors participating in the amelioration of the CGM which can influence the tourism industry in Morocco, including trustworthiness of the source, trustworthiness of the content, customer’s satisfaction and customer’s experience with consumer generated media.},
     year = {2021}
    }
    

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  • TY  - JOUR
    T1  - Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco
    AU  - Hadach Mohamed
    AU  - Ed-dali Rachid
    AU  - Chihab Younes
    Y1  - 2021/12/24
    PY  - 2021
    N1  - https://doi.org/10.11648/j.ss.20211006.21
    DO  - 10.11648/j.ss.20211006.21
    T2  - Social Sciences
    JF  - Social Sciences
    JO  - Social Sciences
    SP  - 352
    EP  - 358
    PB  - Science Publishing Group
    SN  - 2326-988X
    UR  - https://doi.org/10.11648/j.ss.20211006.21
    AB  - Tourism is considered today as one of the pillars of any given economy and many countries seek its growth and flourish. The present study highlights the crucial role of Tripadvisor and Booking.com which are used by more than 100 million users around the world in promoting the reputation of the Moroccan e-tourism and e-WOM. Millions of tourists and travelers rely on the reviews of well-renowned consumer generated media rather than using the services of traditional websites provided by governments, travel agents and hotels. The growing cases of deception and fake content prompt the consumer to look for reliable and trustworthy information based on previous experiences of real reviewers. This study further sheds light on the factors participating in the amelioration of the CGM which can influence the tourism industry in Morocco, including trustworthiness of the source, trustworthiness of the content, customer’s satisfaction and customer’s experience with consumer generated media.
    VL  - 10
    IS  - 6
    ER  - 

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Author Information
  • Laboratoire SAEED, Higher School of Technology Essaouira, Cadi Ayyad University, Marrakesh, Morocco

  • English Department, Faculty of Letters and Humanities, Cadi Ayyad University, Marrakesh, Morocco

  • Computer Studies Department, School of Technology, Iben Toufail University, Kenitra, Morocco

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