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Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”

Received: 11 April 2019     Published: 23 May 2019
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Abstract

With the introduction of the “Belt and Road” diplomatic strategy, the nation or country along the way is rich in ecology and diverse in language and customs. It is a traditional cross-cultural research town. Based on a series of literature collation methods, this paper puts forward the concept of comprehensive culture management (TCM), which maximizes the role and intensity of corporate culture and realizes more humanization. Describes four main aspects of integrated cultural management: strategy, organizational process management, communication management, and human resource management. On the basis of comprehensive cultural management, six cultural management strategies were proposed in the context of the “Belt and Road Initiative” initiative. Through six key strategies, we will contribute to better management of corporate culture in the context of the “Belt and Road Initiative” initiative.

Published in Science Journal of Business and Management (Volume 7, Issue 1)
DOI 10.11648/j.sjbm.20190701.16
Page(s) 38-44
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2019. Published by Science Publishing Group

Keywords

Comprehensive Cultural Management, Belt and Road Initiative, Transnational Culture

References
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  • APA Style

    Fanglong Liu, Huanhuan Yao. (2019). Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”. Science Journal of Business and Management, 7(1), 38-44. https://doi.org/10.11648/j.sjbm.20190701.16

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    ACS Style

    Fanglong Liu; Huanhuan Yao. Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”. Sci. J. Bus. Manag. 2019, 7(1), 38-44. doi: 10.11648/j.sjbm.20190701.16

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    AMA Style

    Fanglong Liu, Huanhuan Yao. Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”. Sci J Bus Manag. 2019;7(1):38-44. doi: 10.11648/j.sjbm.20190701.16

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  • @article{10.11648/j.sjbm.20190701.16,
      author = {Fanglong Liu and Huanhuan Yao},
      title = {Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”},
      journal = {Science Journal of Business and Management},
      volume = {7},
      number = {1},
      pages = {38-44},
      doi = {10.11648/j.sjbm.20190701.16},
      url = {https://doi.org/10.11648/j.sjbm.20190701.16},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20190701.16},
      abstract = {With the introduction of the “Belt and Road” diplomatic strategy, the nation or country along the way is rich in ecology and diverse in language and customs. It is a traditional cross-cultural research town. Based on a series of literature collation methods, this paper puts forward the concept of comprehensive culture management (TCM), which maximizes the role and intensity of corporate culture and realizes more humanization. Describes four main aspects of integrated cultural management: strategy, organizational process management, communication management, and human resource management. On the basis of comprehensive cultural management, six cultural management strategies were proposed in the context of the “Belt and Road Initiative” initiative. Through six key strategies, we will contribute to better management of corporate culture in the context of the “Belt and Road Initiative” initiative.},
     year = {2019}
    }
    

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    AB  - With the introduction of the “Belt and Road” diplomatic strategy, the nation or country along the way is rich in ecology and diverse in language and customs. It is a traditional cross-cultural research town. Based on a series of literature collation methods, this paper puts forward the concept of comprehensive culture management (TCM), which maximizes the role and intensity of corporate culture and realizes more humanization. Describes four main aspects of integrated cultural management: strategy, organizational process management, communication management, and human resource management. On the basis of comprehensive cultural management, six cultural management strategies were proposed in the context of the “Belt and Road Initiative” initiative. Through six key strategies, we will contribute to better management of corporate culture in the context of the “Belt and Road Initiative” initiative.
    VL  - 7
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    ER  - 

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Author Information
  • School of Business, Guangdong University of Foreign Studies, Guangzhou, China

  • School of Business, Guangdong University of Foreign Studies, Guangzhou, China

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