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Voices of Customers and the Relationship with Success

Received: 13 November 2021     Accepted: 7 December 2021     Published: 16 February 2022
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Abstract

One of the characteristics of success in a company is to mature its requirements every time by observing in detail the particular needs of customers over time, revitalizing the application of business strategies, in order to comply with sales indicators, the increase in market share and the increase in customer satisfaction. In this way, the development of new products is favored, through the use of new materials, the participation of expert personnel immersed between suppliers and an integrative leadership. The case study used was descriptive, applying the focus group technique quantitative, the variables analysis were performed. This work offers a similar result in a project to establish a company in the automotive sector, which in the last five years has been able to improve its business practices, becoming a point of interest for multinational companies in terms of developing high quality products, which meet international standards and also manages to export assets to other countries in the region, successfully. It is a sector of wide growth not only in Colombia but in the region, where despite the fact that adequate process management has been working, it is necessary to increase policies focused on improving the management of suppliers under the guidance of the supply chain orientation management for the improvement of organizational performance satisfying stakeholders.

Published in Journal of Public Policy and Administration (Volume 6, Issue 1)
DOI 10.11648/j.jppa.20220601.14
Page(s) 22-29
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

Supply Chain, Supply Chain Management, Process Management, Business Process Outsourcing, Customer Voices, Supply Management

References
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[13] Gonzalez y Crespo, “After-sales service of engineering industrial assets: A reference framework for warranty management,” Springer International publishing AG, 2013, doi: DOI: 10.1007/978-3-319-03710-3.
[14] PROCOLOMBIA, “Infraestructura logística y transporte de carga en Colombia,” 2016.
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[16] B. Moicevic, D & Karanovic, “The Mediating Role Of Key Supplier Relationship Management Practices On Supply Chain Orientation—The Organizational Buying Effectiveness Link,” University of Split, faculty of Economic Marketing Department, Matice Hrvatske 31, 21000, Split, Croatia, 2011.
[17] P. R. Burt David, Petcavage, “Supply Management,” in Supply Management, 2010, p. 51.
[18] R. Lothia, R., Tian, X., & Subramaniam, “Efficient consumer response in Japan: Industry concerns, current status, benefits, and barriers to implementation.,” ScienceDirect., 2001.
[19] M. S. B. A. R. Mohd Haizam Mohd Saudi, Iwan Ridwansyah, Nugraha Saefudin, Rd. Herman Sofiandi, Shahril Bin Ahmad Razimi. “The effect of green supply chain management on customer effectiveness in the presence of environment orientation and supply chain orientation (Article),” vol. Vol. 8, No, no. 2, 2019.
[20] Ocampo & Prada, “6th International Congress of logistics and supply chain, National Autonomous University of Mexico (UNAM), 2018. Paper "Alignment between market orientation and supply chain orientation for the cosmetics business sector in Colombia.,” 2018. doi: 978-607-96403-0-9.
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Cite This Article
  • APA Style

    Ricardo Prada, Pablo Ocampo. (2022). Voices of Customers and the Relationship with Success. Journal of Public Policy and Administration, 6(1), 22-29. https://doi.org/10.11648/j.jppa.20220601.14

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    ACS Style

    Ricardo Prada; Pablo Ocampo. Voices of Customers and the Relationship with Success. J. Public Policy Adm. 2022, 6(1), 22-29. doi: 10.11648/j.jppa.20220601.14

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    AMA Style

    Ricardo Prada, Pablo Ocampo. Voices of Customers and the Relationship with Success. J Public Policy Adm. 2022;6(1):22-29. doi: 10.11648/j.jppa.20220601.14

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  • @article{10.11648/j.jppa.20220601.14,
      author = {Ricardo Prada and Pablo Ocampo},
      title = {Voices of Customers and the Relationship with Success},
      journal = {Journal of Public Policy and Administration},
      volume = {6},
      number = {1},
      pages = {22-29},
      doi = {10.11648/j.jppa.20220601.14},
      url = {https://doi.org/10.11648/j.jppa.20220601.14},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jppa.20220601.14},
      abstract = {One of the characteristics of success in a company is to mature its requirements every time by observing in detail the particular needs of customers over time, revitalizing the application of business strategies, in order to comply with sales indicators, the increase in market share and the increase in customer satisfaction. In this way, the development of new products is favored, through the use of new materials, the participation of expert personnel immersed between suppliers and an integrative leadership. The case study used was descriptive, applying the focus group technique quantitative, the variables analysis were performed. This work offers a similar result in a project to establish a company in the automotive sector, which in the last five years has been able to improve its business practices, becoming a point of interest for multinational companies in terms of developing high quality products, which meet international standards and also manages to export assets to other countries in the region, successfully. It is a sector of wide growth not only in Colombia but in the region, where despite the fact that adequate process management has been working, it is necessary to increase policies focused on improving the management of suppliers under the guidance of the supply chain orientation management for the improvement of organizational performance satisfying stakeholders.},
     year = {2022}
    }
    

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    AU  - Ricardo Prada
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    T2  - Journal of Public Policy and Administration
    JF  - Journal of Public Policy and Administration
    JO  - Journal of Public Policy and Administration
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    UR  - https://doi.org/10.11648/j.jppa.20220601.14
    AB  - One of the characteristics of success in a company is to mature its requirements every time by observing in detail the particular needs of customers over time, revitalizing the application of business strategies, in order to comply with sales indicators, the increase in market share and the increase in customer satisfaction. In this way, the development of new products is favored, through the use of new materials, the participation of expert personnel immersed between suppliers and an integrative leadership. The case study used was descriptive, applying the focus group technique quantitative, the variables analysis were performed. This work offers a similar result in a project to establish a company in the automotive sector, which in the last five years has been able to improve its business practices, becoming a point of interest for multinational companies in terms of developing high quality products, which meet international standards and also manages to export assets to other countries in the region, successfully. It is a sector of wide growth not only in Colombia but in the region, where despite the fact that adequate process management has been working, it is necessary to increase policies focused on improving the management of suppliers under the guidance of the supply chain orientation management for the improvement of organizational performance satisfying stakeholders.
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Author Information
  • Faculty of Administration, Finance and Economic Sciences, Ean University, Bogota, Colombia

  • Faculty of Engineering, Ean University, Bogota, Colombia

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