Exploration of the Critical Factors of Spa Tourism in Taiwan

Cheng Che Lin; Lin Fang Chen; Chi Min Wu; Tso Jen Chen

doi:doi:10.11648/j.ijsts.20180602.14

| Peer-Reviewed

Exploration of the Critical Factors of Spa Tourism in Taiwan

Cheng Che Lin, Lin Fang Chen, Chi Min Wu, Tso Jen Chen

Published in International Journal of Science, Technology and Society (Volume 6, Issue 2)

Received: 9 August 2018 Published: 13 August 2018

Views: Downloads:

Download PDF

Share This Article

Twitter
Linked In
Facebook

Abstract

The abundant natural resources in Taiwan enable the development of the tourism industry flourish; hot spring resource not only provides visitors taking a bath, but also becomes an exclusive tour spot. In the recent experiential tendency, travelers are more willing to consume the hot spring in a resort hotel and enjoy the beautiful and pleasant scenery at the same time. Therefore, the research designed the spa tourism for travelers to make their dreams come true and explored the relationships among these critical factors - experiential marketing, experiential value, satisfaction, and behavioral intention. Three hundred and twelve respondents in Tainan were randomly surveyed to gather data in the Guanzihling Hot Spring Scenic Area, Tainan City, Taiwan. The findings showed that experiential marketing have very significantly positive influence on behavioral intension, experiential value, satisfaction because the tourism of Guanzihling Hot Spring Scenic Area provides good itinerary planning, beautiful scenery, relaxing atmosphere, and luxury spa hotel for accommodation. Moreover, it displayed that the degree of satisfaction and behavioral intension are in pace with travelers’ perception of experiential value. Finally, applying personal information to measure these variables, it revealed that spa tourism is a popular leisure activity for Taiwanese people. People who live more closely Guanzihling Hot Spring Scenic Area would be willing to do this spa tourism more frequently. Moreover, prime people (age 41-55) with characteristics of business job, higher annual income, and married people have stronger feeling of experiential marketing and value to spa tourism. Therefore, tourism industry should design a VIP itinerary, including luxury hotel, pretty or magnificent scenery, and gourmet food to upgrade or improve their satisfactory extent and ensure their revisits or recommendations.

Published in	International Journal of Science, Technology and Society (Volume 6, Issue 2)
DOI	10.11648/j.ijsts.20180602.14
Page(s)	47-51
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Spa Tourism, Experiential Marketing, Experiential Value, Satisfaction, Behavioral Intention

References

[1]	Schmitt, B. (1999). Experiential Marketing. Journal of Marketing Management. 15 (1) p. p. 53-67.
[2]	Tsai, C. T. & Wang, Y. C. (2016). Experiential value in branding food tourism. Journal of Destination Marketing & Management. Retrieved from http://dx.doi.org/10.1016/j.jdmm.2016.02.003.
[3]	Kuo, Y. K., Tien, H. K., & Chang, B. L. (2017). A Study on the Relationship among Public Participation, Experiential Marketing, Tourism Image and Benefits of Leisure of Taipei and Kaohsiung Museum of Fine Arts. Taiwan Journal of International Business Studies. 11 (2), pp. 165–183.
[4]	Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2006). Consumer Behavior, Thomson/South-Western Publication.
[5]	Holbrook, M. B. (1996). Customer Value: a Framework for Analysis and Research. Advances in Consumer Research, 23, pp. 138-142.
[6]	Mathwick, C., N. K. Malhotra, & E. Rigdon (2001). Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment. Journal of Retailing, 77 (1), pp. 39-56.
[7]	Kim, M. S. & Stepchenkova, S. (2018). Examining The Impact of Experiential Value on Emotions, Self-Connective Attachment, and Brand loyalty in Korean Family Restaurants. Journal of Quality Assurance in Hospitality & Tourism, 19 (3). Retrieved from https://doi.org/10.1080/1528008X.2017.1418699.
[8]	Ahn, Y. J., Hyun, S. S. & Kim, I. (2017). Vivid-Memory Formation Through Experiential Value in The Context of The international Industrial Exhibition. Journal of Travel & Tourism Marketing. 34 (3). Retrieved from https://doi.org/10.1080/10548408.2016.1156617.
[9]	Ostorm, A., & Iacobucu, D. (1995). Consumer Trade-Offs and the Evaluation of Services, Journal of Marketing, 59 (14), P. 17-28.
[10]	Williams, P., & Soutar, G. N. (2009). Value, satisfaction, and behavioral intentions inan adventure tourism context. Annals of Tourism Research, 36 (3), pp. 413-438.
[11]	Chou, H. J. (2009). The effect of experiential and relationship marketing on customer value: A case study of international American casual dining chains in Taiwan. Social Behavior and Personality, 37 (7), pp. 993-1007.
[12]	Chien, T. W., & Huang, C. F. (2010). A Study of the Relationships among the Theme Park Tourists' Experiential Value, Customers' Satisfaction and Recreation Effects. Leisure & Holisic Wellness, 10 (1), pp. 1-37.
[13]	Castro, C. B., Armario, M. E., & Ruiz, M. D. (2007). The influence of market heterogeneity on the relationship between a destination's image and tourists’ future behavior. Tourism Management, 28 (1), pp. 175-187.
[14]	Chi, C. G., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29, pp. 624-636.
[15]	Ha, J., & Jang, S. C. (2009). Perceived values, satisfaction, and behavioral intentions: the role of familiarity in Korean restaurants. International Journal of Hospitality Manage, pp. 1-12.
[16]	Lee, M. J. & Chen, Y. C. (2010). Relationships among Experiential Value, Travel Satisfaction and Revisiting Willingness on Tourists Who Participated in Penghu Island Tourism-A Case of Ji-bai and Cei-Mei Islands. Journal of Leisure and Recreation Industry Management, 3 (1), pp. 1–18.
[17]	Kim, S. M. & Um, K. H. (2016). The Effects of Ambivalence on Behavioral Intention in Medical Tourism. Asia Pacific Journal of Tourism Research, 21 (9), pp. 1020-1045.
[18]	Liu, Y. L., Tsou, C. T., & Lo, Y. L. (2012). Identification of Tourists’ Travel Motivations, Perceived Values and Loyalty of Religious Tourism - An Empirical Study Based on Beigang Chaotian Temple. Journal of Humanities and Social Sciences, 8 (2), pp. 1-17.

Cite This Article

Plain Text BibTeX RIS

APA Style

Cheng Che Lin, Lin Fang Chen, Chi Min Wu, Tso Jen Chen. (2018). Exploration of the Critical Factors of Spa Tourism in Taiwan. International Journal of Science, Technology and Society, 6(2), 47-51. https://doi.org/10.11648/j.ijsts.20180602.14

Copy | Download

ACS Style

Cheng Che Lin; Lin Fang Chen; Chi Min Wu; Tso Jen Chen. Exploration of the Critical Factors of Spa Tourism in Taiwan. Int. J. Sci. Technol. Soc. 2018, 6(2), 47-51. doi: 10.11648/j.ijsts.20180602.14

Copy | Download

AMA Style

Cheng Che Lin, Lin Fang Chen, Chi Min Wu, Tso Jen Chen. Exploration of the Critical Factors of Spa Tourism in Taiwan. Int J Sci Technol Soc. 2018;6(2):47-51. doi: 10.11648/j.ijsts.20180602.14

Copy | Download

@article{10.11648/j.ijsts.20180602.14,
  author = {Cheng Che Lin and Lin Fang Chen and Chi Min Wu and Tso Jen Chen},
  title = {Exploration of the Critical Factors of Spa Tourism in Taiwan},
  journal = {International Journal of Science, Technology and Society},
  volume = {6},
  number = {2},
  pages = {47-51},
  doi = {10.11648/j.ijsts.20180602.14},
  url = {https://doi.org/10.11648/j.ijsts.20180602.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijsts.20180602.14},
  abstract = {The abundant natural resources in Taiwan enable the development of the tourism industry flourish; hot spring resource not only provides visitors taking a bath, but also becomes an exclusive tour spot. In the recent experiential tendency, travelers are more willing to consume the hot spring in a resort hotel and enjoy the beautiful and pleasant scenery at the same time. Therefore, the research designed the spa tourism for travelers to make their dreams come true and explored the relationships among these critical factors - experiential marketing, experiential value, satisfaction, and behavioral intention. Three hundred and twelve respondents in Tainan were randomly surveyed to gather data in the Guanzihling Hot Spring Scenic Area, Tainan City, Taiwan. The findings showed that experiential marketing have very significantly positive influence on behavioral intension, experiential value, satisfaction because the tourism of Guanzihling Hot Spring Scenic Area provides good itinerary planning, beautiful scenery, relaxing atmosphere, and luxury spa hotel for accommodation. Moreover, it displayed that the degree of satisfaction and behavioral intension are in pace with travelers’ perception of experiential value. Finally, applying personal information to measure these variables, it revealed that spa tourism is a popular leisure activity for Taiwanese people. People who live more closely Guanzihling Hot Spring Scenic Area would be willing to do this spa tourism more frequently. Moreover, prime people (age 41-55) with characteristics of business job, higher annual income, and married people have stronger feeling of experiential marketing and value to spa tourism. Therefore, tourism industry should design a VIP itinerary, including luxury hotel, pretty or magnificent scenery, and gourmet food to upgrade or improve their satisfactory extent and ensure their revisits or recommendations.},
 year = {2018}
}

Copy | Download

TY  - JOUR
T1  - Exploration of the Critical Factors of Spa Tourism in Taiwan
AU  - Cheng Che Lin
AU  - Lin Fang Chen
AU  - Chi Min Wu
AU  - Tso Jen Chen
Y1  - 2018/08/13
PY  - 2018
N1  - https://doi.org/10.11648/j.ijsts.20180602.14
DO  - 10.11648/j.ijsts.20180602.14
T2  - International Journal of Science, Technology and Society
JF  - International Journal of Science, Technology and Society
JO  - International Journal of Science, Technology and Society
SP  - 47
EP  - 51
PB  - Science Publishing Group
SN  - 2330-7420
UR  - https://doi.org/10.11648/j.ijsts.20180602.14
AB  - The abundant natural resources in Taiwan enable the development of the tourism industry flourish; hot spring resource not only provides visitors taking a bath, but also becomes an exclusive tour spot. In the recent experiential tendency, travelers are more willing to consume the hot spring in a resort hotel and enjoy the beautiful and pleasant scenery at the same time. Therefore, the research designed the spa tourism for travelers to make their dreams come true and explored the relationships among these critical factors - experiential marketing, experiential value, satisfaction, and behavioral intention. Three hundred and twelve respondents in Tainan were randomly surveyed to gather data in the Guanzihling Hot Spring Scenic Area, Tainan City, Taiwan. The findings showed that experiential marketing have very significantly positive influence on behavioral intension, experiential value, satisfaction because the tourism of Guanzihling Hot Spring Scenic Area provides good itinerary planning, beautiful scenery, relaxing atmosphere, and luxury spa hotel for accommodation. Moreover, it displayed that the degree of satisfaction and behavioral intension are in pace with travelers’ perception of experiential value. Finally, applying personal information to measure these variables, it revealed that spa tourism is a popular leisure activity for Taiwanese people. People who live more closely Guanzihling Hot Spring Scenic Area would be willing to do this spa tourism more frequently. Moreover, prime people (age 41-55) with characteristics of business job, higher annual income, and married people have stronger feeling of experiential marketing and value to spa tourism. Therefore, tourism industry should design a VIP itinerary, including luxury hotel, pretty or magnificent scenery, and gourmet food to upgrade or improve their satisfactory extent and ensure their revisits or recommendations.
VL  - 6
IS  - 2
ER  -

Copy | Download

Author Information

Cheng Che Lin

Department of Applied English, Tainan University of Technology, Tainan, Taiwan
Lin Fang Chen

Department of Applied English, Tainan University of Technology, Tainan, Taiwan
Chi Min Wu

Department of Recreation and Health-Care Management, Chia Nan University of Pharmacy & Science, Tainan, Taiwan
Tso Jen Chen

Department of Business Administration, Tainan University of Technology, Tainan, Taiwan

Download PDF

Sections

Plain Text BibTeX RIS

APA Style

Cheng Che Lin, Lin Fang Chen, Chi Min Wu, Tso Jen Chen. (2018). Exploration of the Critical Factors of Spa Tourism in Taiwan. International Journal of Science, Technology and Society, 6(2), 47-51. https://doi.org/10.11648/j.ijsts.20180602.14

Copy | Download

ACS Style

Cheng Che Lin; Lin Fang Chen; Chi Min Wu; Tso Jen Chen. Exploration of the Critical Factors of Spa Tourism in Taiwan. Int. J. Sci. Technol. Soc. 2018, 6(2), 47-51. doi: 10.11648/j.ijsts.20180602.14

Copy | Download

AMA Style

Cheng Che Lin, Lin Fang Chen, Chi Min Wu, Tso Jen Chen. Exploration of the Critical Factors of Spa Tourism in Taiwan. Int J Sci Technol Soc. 2018;6(2):47-51. doi: 10.11648/j.ijsts.20180602.14

Copy | Download

@article{10.11648/j.ijsts.20180602.14,
  author = {Cheng Che Lin and Lin Fang Chen and Chi Min Wu and Tso Jen Chen},
  title = {Exploration of the Critical Factors of Spa Tourism in Taiwan},
  journal = {International Journal of Science, Technology and Society},
  volume = {6},
  number = {2},
  pages = {47-51},
  doi = {10.11648/j.ijsts.20180602.14},
  url = {https://doi.org/10.11648/j.ijsts.20180602.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijsts.20180602.14},
  abstract = {The abundant natural resources in Taiwan enable the development of the tourism industry flourish; hot spring resource not only provides visitors taking a bath, but also becomes an exclusive tour spot. In the recent experiential tendency, travelers are more willing to consume the hot spring in a resort hotel and enjoy the beautiful and pleasant scenery at the same time. Therefore, the research designed the spa tourism for travelers to make their dreams come true and explored the relationships among these critical factors - experiential marketing, experiential value, satisfaction, and behavioral intention. Three hundred and twelve respondents in Tainan were randomly surveyed to gather data in the Guanzihling Hot Spring Scenic Area, Tainan City, Taiwan. The findings showed that experiential marketing have very significantly positive influence on behavioral intension, experiential value, satisfaction because the tourism of Guanzihling Hot Spring Scenic Area provides good itinerary planning, beautiful scenery, relaxing atmosphere, and luxury spa hotel for accommodation. Moreover, it displayed that the degree of satisfaction and behavioral intension are in pace with travelers’ perception of experiential value. Finally, applying personal information to measure these variables, it revealed that spa tourism is a popular leisure activity for Taiwanese people. People who live more closely Guanzihling Hot Spring Scenic Area would be willing to do this spa tourism more frequently. Moreover, prime people (age 41-55) with characteristics of business job, higher annual income, and married people have stronger feeling of experiential marketing and value to spa tourism. Therefore, tourism industry should design a VIP itinerary, including luxury hotel, pretty or magnificent scenery, and gourmet food to upgrade or improve their satisfactory extent and ensure their revisits or recommendations.},
 year = {2018}
}

Copy | Download

TY  - JOUR
T1  - Exploration of the Critical Factors of Spa Tourism in Taiwan
AU  - Cheng Che Lin
AU  - Lin Fang Chen
AU  - Chi Min Wu
AU  - Tso Jen Chen
Y1  - 2018/08/13
PY  - 2018
N1  - https://doi.org/10.11648/j.ijsts.20180602.14
DO  - 10.11648/j.ijsts.20180602.14
T2  - International Journal of Science, Technology and Society
JF  - International Journal of Science, Technology and Society
JO  - International Journal of Science, Technology and Society
SP  - 47
EP  - 51
PB  - Science Publishing Group
SN  - 2330-7420
UR  - https://doi.org/10.11648/j.ijsts.20180602.14
AB  - The abundant natural resources in Taiwan enable the development of the tourism industry flourish; hot spring resource not only provides visitors taking a bath, but also becomes an exclusive tour spot. In the recent experiential tendency, travelers are more willing to consume the hot spring in a resort hotel and enjoy the beautiful and pleasant scenery at the same time. Therefore, the research designed the spa tourism for travelers to make their dreams come true and explored the relationships among these critical factors - experiential marketing, experiential value, satisfaction, and behavioral intention. Three hundred and twelve respondents in Tainan were randomly surveyed to gather data in the Guanzihling Hot Spring Scenic Area, Tainan City, Taiwan. The findings showed that experiential marketing have very significantly positive influence on behavioral intension, experiential value, satisfaction because the tourism of Guanzihling Hot Spring Scenic Area provides good itinerary planning, beautiful scenery, relaxing atmosphere, and luxury spa hotel for accommodation. Moreover, it displayed that the degree of satisfaction and behavioral intension are in pace with travelers’ perception of experiential value. Finally, applying personal information to measure these variables, it revealed that spa tourism is a popular leisure activity for Taiwanese people. People who live more closely Guanzihling Hot Spring Scenic Area would be willing to do this spa tourism more frequently. Moreover, prime people (age 41-55) with characteristics of business job, higher annual income, and married people have stronger feeling of experiential marketing and value to spa tourism. Therefore, tourism industry should design a VIP itinerary, including luxury hotel, pretty or magnificent scenery, and gourmet food to upgrade or improve their satisfactory extent and ensure their revisits or recommendations.
VL  - 6
IS  - 2
ER  -

Copy | Download