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The Development of Cultural Heritage Tourism at Sangkhlaburi District, Kanchanaburi Province, Thailand

Received: 6 May 2020     Accepted: 2 June 2020     Published: 8 June 2020
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Abstract

The objectives of this study are 1. to study the cultural heritage tourism at Sangkhlaburi District, Kanchanaburi Province; 2. to study ethnic groups of people and conserve their cultural sustainability 3. to study the demand of tourists, who visit the area to increase number of quality tourists. Both quantitative and qualitative methods, which were questionnaires and interviews respectively, were applied in the process of conducting this research. According to the findings, cultural heritage tourist attractions that should be promoted are historical and temple tourism (x̄ = 4.10), while the rest were already in high level. The activities that served the need of tourists were visitation to ancient monuments, temple tourism and offering to Buddhist monks on the longest wooden bridge. The accessibility to tourist attractions (x̄ = 3.97), accommodation service (x̄ = 3.96) and the amenities (x̄ = 3.28) still require some improvements. The image of the tourism sites must also be improved (x̄ = 4.00), while the rest is in medium level. Lastly, the result acquired from the SWOT analysis and TOWS Matrix strategy indicated that there were 3 types of tourism that should be promoted: historical, cultural, and religious tourism. And to increase the number of tourists, all stake holders needed to cooperate to solve the problems of these 4 aspects: the image, the advertisement through digital media, facilities and cleanliness and sanitation management.

Published in Social Sciences (Volume 9, Issue 3)
DOI 10.11648/j.ss.20200903.13
Page(s) 77-81
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2020. Published by Science Publishing Group

Keywords

Cultural Tourism, Heritage Sites Tourism, Ethnic Group of People Conservation

References
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[2] Department of tourism. (28 August 2017). Tourists statistics (online). Retrieved from http:www.tourism.go.th/Index.php
[3] Charumanee, N. (2001). Tourism and Tourism Industry Management. 2nd edition. Bangkok: Odeon Store. pp. 1-2.
[4] Kanchanburi province. (30 September 2017). Tourist places in Sangkhlaburi. Retrieved from http://www.kanchanaburi. go.th/ au/ travel/ampur_sangkhlaburi.php
[5] Chuthaporn S. and Charoensuksai, C. (2001). Concept of Tourism. Introduction of Tourism Article unit 16. Nonthaburi: Sukhothaithammathirat University. pp. 2-7.
[6] Irinang, P. (2015). Guidelines to Develop the Tourism Potential of Kanchanaburi. Western University Research Journal of Humanities and Social Science. Vol. 1, No. 1 January – April 2015. pp. 1-14.
[7] Bunnag, O. and Charoenbun, R. (2015). The Potential Development Guideline of Tourism in Kanchanaburi Province to Support ASEAN Community. Rachabhat Chiangmai University Journal. pp. 1-15.
[8] Kamnoonwat, D. and Chansawang, W. (1993). Communication: Public Relations. Bangkok: Chulalongkorn University Press. pp. 83.
[9] Mathieson A. and Wall G. (1993). Tourism Economic, Physical and Social Impacts. London: Harlow. pp. 3.
[10] Reilly, R. T. (1988). Travel and Tourism Marketing Technique. 2nd ed. New York: Delmar Publishers. pp. 199.
[11] Chuaybamrung, T. (2009). Teaching article of Research Methodology in Tourism and Hospitality. NIDA. pp. 32-33.
[12] Yamane, T. (1967). Statistics: An Introductory-Analysis, 2nd Edition, New York: Harper and Row. pp. 886.
[13] Pothisatra, C. (2001). Art and Science of Quality Research. 5th edition. Bangkok: Amarin Printing. pp. 148.
[14] Sukhothaithammathirat University. (10 August 2017). SWOT Analysis and TOWS Matrix Method. Retrieved from http://www.stou.ac.th/Offices/rdec/headquater/upload/.pdf
[15] Middleton, V. T. (1988). Marketing in Travel and Tourism. London: Heinemann. pp. 39-50.
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  • APA Style

    Noppadol Dharawanij. (2020). The Development of Cultural Heritage Tourism at Sangkhlaburi District, Kanchanaburi Province, Thailand. Social Sciences, 9(3), 77-81. https://doi.org/10.11648/j.ss.20200903.13

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    ACS Style

    Noppadol Dharawanij. The Development of Cultural Heritage Tourism at Sangkhlaburi District, Kanchanaburi Province, Thailand. Soc. Sci. 2020, 9(3), 77-81. doi: 10.11648/j.ss.20200903.13

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    AMA Style

    Noppadol Dharawanij. The Development of Cultural Heritage Tourism at Sangkhlaburi District, Kanchanaburi Province, Thailand. Soc Sci. 2020;9(3):77-81. doi: 10.11648/j.ss.20200903.13

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  • @article{10.11648/j.ss.20200903.13,
      author = {Noppadol Dharawanij},
      title = {The Development of Cultural Heritage Tourism at Sangkhlaburi District, Kanchanaburi Province, Thailand},
      journal = {Social Sciences},
      volume = {9},
      number = {3},
      pages = {77-81},
      doi = {10.11648/j.ss.20200903.13},
      url = {https://doi.org/10.11648/j.ss.20200903.13},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ss.20200903.13},
      abstract = {The objectives of this study are 1. to study the cultural heritage tourism at Sangkhlaburi District, Kanchanaburi Province; 2. to study ethnic groups of people and conserve their cultural sustainability 3. to study the demand of tourists, who visit the area to increase number of quality tourists. Both quantitative and qualitative methods, which were questionnaires and interviews respectively, were applied in the process of conducting this research. According to the findings, cultural heritage tourist attractions that should be promoted are historical and temple tourism (x̄ = 4.10), while the rest were already in high level. The activities that served the need of tourists were visitation to ancient monuments, temple tourism and offering to Buddhist monks on the longest wooden bridge. The accessibility to tourist attractions (x̄ = 3.97), accommodation service (x̄ = 3.96) and the amenities (x̄ = 3.28) still require some improvements. The image of the tourism sites must also be improved (x̄ = 4.00), while the rest is in medium level. Lastly, the result acquired from the SWOT analysis and TOWS Matrix strategy indicated that there were 3 types of tourism that should be promoted: historical, cultural, and religious tourism. And to increase the number of tourists, all stake holders needed to cooperate to solve the problems of these 4 aspects: the image, the advertisement through digital media, facilities and cleanliness and sanitation management.},
     year = {2020}
    }
    

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    T1  - The Development of Cultural Heritage Tourism at Sangkhlaburi District, Kanchanaburi Province, Thailand
    AU  - Noppadol Dharawanij
    Y1  - 2020/06/08
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    N1  - https://doi.org/10.11648/j.ss.20200903.13
    DO  - 10.11648/j.ss.20200903.13
    T2  - Social Sciences
    JF  - Social Sciences
    JO  - Social Sciences
    SP  - 77
    EP  - 81
    PB  - Science Publishing Group
    SN  - 2326-988X
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    AB  - The objectives of this study are 1. to study the cultural heritage tourism at Sangkhlaburi District, Kanchanaburi Province; 2. to study ethnic groups of people and conserve their cultural sustainability 3. to study the demand of tourists, who visit the area to increase number of quality tourists. Both quantitative and qualitative methods, which were questionnaires and interviews respectively, were applied in the process of conducting this research. According to the findings, cultural heritage tourist attractions that should be promoted are historical and temple tourism (x̄ = 4.10), while the rest were already in high level. The activities that served the need of tourists were visitation to ancient monuments, temple tourism and offering to Buddhist monks on the longest wooden bridge. The accessibility to tourist attractions (x̄ = 3.97), accommodation service (x̄ = 3.96) and the amenities (x̄ = 3.28) still require some improvements. The image of the tourism sites must also be improved (x̄ = 4.00), while the rest is in medium level. Lastly, the result acquired from the SWOT analysis and TOWS Matrix strategy indicated that there were 3 types of tourism that should be promoted: historical, cultural, and religious tourism. And to increase the number of tourists, all stake holders needed to cooperate to solve the problems of these 4 aspects: the image, the advertisement through digital media, facilities and cleanliness and sanitation management.
    VL  - 9
    IS  - 3
    ER  - 

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Author Information
  • Tourism and Hospitality Program, College of Tourism and Hospitality, Rangsit University, Pathumthani, Thailand

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