Explore Moderated Mediation of Trust in Social Commerce on Links Between a User’s Perceived Past Negative Experiences and Social Commerce Engagement

Ying-Chieh Yang

doi:doi:10.11648/j.ijsts.20231103.15

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Explore Moderated Mediation of Trust in Social Commerce on Links Between a User’s Perceived Past Negative Experiences and Social Commerce Engagement

Ying-Chieh Yang

Published in International Journal of Science, Technology and Society (Volume 11, Issue 3)

Received: 7 April 2023 Accepted: 25 April 2023 Published: 10 May 2023

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Abstract

Due to the impact of the pandemic (COVID-19) crisis and the inflation threat, not only do companies change their production models, but also their operating modes. The purchase mode of consumers, moreover, are changed. These changes make social commerce (SC) more popular. However, there exist problems in SC. Therefore, not only is the purpose of this study to examine the role of a user’s perceived past negative experience (PPNE) in social commerce (SC) and the impact of trust in SC on a community user’s social commerce engagement (SCE), but is also to explore the moderating effects of perceived information credibility (PIC) on the relationship between a user’s PPNE and trust in SC. 349 valid samples were collected from the target population in Taiwan and analyzed data by AMOS 22 and SPSS PROCESS to examine a conceptual model and three hypotheses. Of the three hypotheses, all hypotheses were supported. The findings not only confirmed the psychological perception and effects of a user’s PPNE on trust in SC and the impact of trust in SC on user’s SCE, but also identified PIC as the moderating role in a virtual user’s PPNE – trust in SC chain. Besides the need for empirical confirmation of the hypotheses given, finally, there are several practical implications for social marketers and future research directions for scholars.

Published in	International Journal of Science, Technology and Society (Volume 11, Issue 3)
DOI	10.11648/j.ijsts.20231103.15
Page(s)	122-129
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Perceived Information Credibility, Social Commerce Engagement, Perceived Past Negative Experiences

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APA Style

Ying-Chieh Yang. (2023). Explore Moderated Mediation of Trust in Social Commerce on Links Between a User’s Perceived Past Negative Experiences and Social Commerce Engagement. International Journal of Science, Technology and Society, 11(3), 122-129. https://doi.org/10.11648/j.ijsts.20231103.15

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ACS Style

Ying-Chieh Yang. Explore Moderated Mediation of Trust in Social Commerce on Links Between a User’s Perceived Past Negative Experiences and Social Commerce Engagement. Int. J. Sci. Technol. Soc. 2023, 11(3), 122-129. doi: 10.11648/j.ijsts.20231103.15

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AMA Style

Ying-Chieh Yang. Explore Moderated Mediation of Trust in Social Commerce on Links Between a User’s Perceived Past Negative Experiences and Social Commerce Engagement. Int J Sci Technol Soc. 2023;11(3):122-129. doi: 10.11648/j.ijsts.20231103.15

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@article{10.11648/j.ijsts.20231103.15,
  author = {Ying-Chieh Yang},
  title = {Explore Moderated Mediation of Trust in Social Commerce on Links Between a User’s Perceived Past Negative Experiences and Social Commerce Engagement},
  journal = {International Journal of Science, Technology and Society},
  volume = {11},
  number = {3},
  pages = {122-129},
  doi = {10.11648/j.ijsts.20231103.15},
  url = {https://doi.org/10.11648/j.ijsts.20231103.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijsts.20231103.15},
  abstract = {Due to the impact of the pandemic (COVID-19) crisis and the inflation threat, not only do companies change their production models, but also their operating modes. The purchase mode of consumers, moreover, are changed. These changes make social commerce (SC) more popular. However, there exist problems in SC. Therefore, not only is the purpose of this study to examine the role of a user’s perceived past negative experience (PPNE) in social commerce (SC) and the impact of trust in SC on a community user’s social commerce engagement (SCE), but is also to explore the moderating effects of perceived information credibility (PIC) on the relationship between a user’s PPNE and trust in SC. 349 valid samples were collected from the target population in Taiwan and analyzed data by AMOS 22 and SPSS PROCESS to examine a conceptual model and three hypotheses. Of the three hypotheses, all hypotheses were supported. The findings not only confirmed the psychological perception and effects of a user’s PPNE on trust in SC and the impact of trust in SC on user’s SCE, but also identified PIC as the moderating role in a virtual user’s PPNE – trust in SC chain. Besides the need for empirical confirmation of the hypotheses given, finally, there are several practical implications for social marketers and future research directions for scholars.},
 year = {2023}
}

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TY  - JOUR
T1  - Explore Moderated Mediation of Trust in Social Commerce on Links Between a User’s Perceived Past Negative Experiences and Social Commerce Engagement
AU  - Ying-Chieh Yang
Y1  - 2023/05/10
PY  - 2023
N1  - https://doi.org/10.11648/j.ijsts.20231103.15
DO  - 10.11648/j.ijsts.20231103.15
T2  - International Journal of Science, Technology and Society
JF  - International Journal of Science, Technology and Society
JO  - International Journal of Science, Technology and Society
SP  - 122
EP  - 129
PB  - Science Publishing Group
SN  - 2330-7420
UR  - https://doi.org/10.11648/j.ijsts.20231103.15
AB  - Due to the impact of the pandemic (COVID-19) crisis and the inflation threat, not only do companies change their production models, but also their operating modes. The purchase mode of consumers, moreover, are changed. These changes make social commerce (SC) more popular. However, there exist problems in SC. Therefore, not only is the purpose of this study to examine the role of a user’s perceived past negative experience (PPNE) in social commerce (SC) and the impact of trust in SC on a community user’s social commerce engagement (SCE), but is also to explore the moderating effects of perceived information credibility (PIC) on the relationship between a user’s PPNE and trust in SC. 349 valid samples were collected from the target population in Taiwan and analyzed data by AMOS 22 and SPSS PROCESS to examine a conceptual model and three hypotheses. Of the three hypotheses, all hypotheses were supported. The findings not only confirmed the psychological perception and effects of a user’s PPNE on trust in SC and the impact of trust in SC on user’s SCE, but also identified PIC as the moderating role in a virtual user’s PPNE – trust in SC chain. Besides the need for empirical confirmation of the hypotheses given, finally, there are several practical implications for social marketers and future research directions for scholars.
VL  - 11
IS  - 3
ER  -

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Ying-Chieh Yang

Economics and Management College, Zhaoqing University, Zhaoqing, China

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APA Style

Ying-Chieh Yang. (2023). Explore Moderated Mediation of Trust in Social Commerce on Links Between a User’s Perceived Past Negative Experiences and Social Commerce Engagement. International Journal of Science, Technology and Society, 11(3), 122-129. https://doi.org/10.11648/j.ijsts.20231103.15

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ACS Style

Ying-Chieh Yang. Explore Moderated Mediation of Trust in Social Commerce on Links Between a User’s Perceived Past Negative Experiences and Social Commerce Engagement. Int. J. Sci. Technol. Soc. 2023, 11(3), 122-129. doi: 10.11648/j.ijsts.20231103.15

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AMA Style

Ying-Chieh Yang. Explore Moderated Mediation of Trust in Social Commerce on Links Between a User’s Perceived Past Negative Experiences and Social Commerce Engagement. Int J Sci Technol Soc. 2023;11(3):122-129. doi: 10.11648/j.ijsts.20231103.15

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@article{10.11648/j.ijsts.20231103.15,
  author = {Ying-Chieh Yang},
  title = {Explore Moderated Mediation of Trust in Social Commerce on Links Between a User’s Perceived Past Negative Experiences and Social Commerce Engagement},
  journal = {International Journal of Science, Technology and Society},
  volume = {11},
  number = {3},
  pages = {122-129},
  doi = {10.11648/j.ijsts.20231103.15},
  url = {https://doi.org/10.11648/j.ijsts.20231103.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijsts.20231103.15},
  abstract = {Due to the impact of the pandemic (COVID-19) crisis and the inflation threat, not only do companies change their production models, but also their operating modes. The purchase mode of consumers, moreover, are changed. These changes make social commerce (SC) more popular. However, there exist problems in SC. Therefore, not only is the purpose of this study to examine the role of a user’s perceived past negative experience (PPNE) in social commerce (SC) and the impact of trust in SC on a community user’s social commerce engagement (SCE), but is also to explore the moderating effects of perceived information credibility (PIC) on the relationship between a user’s PPNE and trust in SC. 349 valid samples were collected from the target population in Taiwan and analyzed data by AMOS 22 and SPSS PROCESS to examine a conceptual model and three hypotheses. Of the three hypotheses, all hypotheses were supported. The findings not only confirmed the psychological perception and effects of a user’s PPNE on trust in SC and the impact of trust in SC on user’s SCE, but also identified PIC as the moderating role in a virtual user’s PPNE – trust in SC chain. Besides the need for empirical confirmation of the hypotheses given, finally, there are several practical implications for social marketers and future research directions for scholars.},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Explore Moderated Mediation of Trust in Social Commerce on Links Between a User’s Perceived Past Negative Experiences and Social Commerce Engagement
AU  - Ying-Chieh Yang
Y1  - 2023/05/10
PY  - 2023
N1  - https://doi.org/10.11648/j.ijsts.20231103.15
DO  - 10.11648/j.ijsts.20231103.15
T2  - International Journal of Science, Technology and Society
JF  - International Journal of Science, Technology and Society
JO  - International Journal of Science, Technology and Society
SP  - 122
EP  - 129
PB  - Science Publishing Group
SN  - 2330-7420
UR  - https://doi.org/10.11648/j.ijsts.20231103.15
AB  - Due to the impact of the pandemic (COVID-19) crisis and the inflation threat, not only do companies change their production models, but also their operating modes. The purchase mode of consumers, moreover, are changed. These changes make social commerce (SC) more popular. However, there exist problems in SC. Therefore, not only is the purpose of this study to examine the role of a user’s perceived past negative experience (PPNE) in social commerce (SC) and the impact of trust in SC on a community user’s social commerce engagement (SCE), but is also to explore the moderating effects of perceived information credibility (PIC) on the relationship between a user’s PPNE and trust in SC. 349 valid samples were collected from the target population in Taiwan and analyzed data by AMOS 22 and SPSS PROCESS to examine a conceptual model and three hypotheses. Of the three hypotheses, all hypotheses were supported. The findings not only confirmed the psychological perception and effects of a user’s PPNE on trust in SC and the impact of trust in SC on user’s SCE, but also identified PIC as the moderating role in a virtual user’s PPNE – trust in SC chain. Besides the need for empirical confirmation of the hypotheses given, finally, there are several practical implications for social marketers and future research directions for scholars.
VL  - 11
IS  - 3
ER  -

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