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Assessment, Development and Deployment of Innovative Services

Received: 10 October 2017     Accepted: 1 November 2017     Published: 17 January 2018
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Abstract

Products are becoming gradually similar and thus, interchangeable due to the global convergence of producers and consumers, as well as the increasing homogeneity of product attributes and technologies. Differentiation merely by products has become highly complex and difficult. One potential solution for restoring or strengthening differentiation in the market is doing so by means of expanding existing products with specially tailored services (hybrid products) in order to achieve a sustainable, competitive advantage. The purpose of this paper is to address the major topics related to the assessment, development and deployment of innovative services in theory and practice as well as to underline the importance of digitisation for the development of such services. Hence, a thorough discussion of the concept of Service Engineering is a key feature of this paper. Additionally, the status of service development in Austrian companies has been assessed. A six-step maturity model is introduced, allowing the assessment of the current status quo as well as the target-setting. Furthermore, a procedure model for developing and implementing innovative services is presented.

Published in International Journal of Science, Technology and Society (Volume 6, Issue 1)
DOI 10.11648/j.ijsts.20180601.14
Page(s) 17-24
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Innovative Services, Service Engineering, Digitisation, Maturity Model, Procedure Model

References
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Cite This Article
  • APA Style

    Martin Tschandl, Herbert Michael Richter, Christian Bischof. (2018). Assessment, Development and Deployment of Innovative Services. International Journal of Science, Technology and Society, 6(1), 17-24. https://doi.org/10.11648/j.ijsts.20180601.14

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    ACS Style

    Martin Tschandl; Herbert Michael Richter; Christian Bischof. Assessment, Development and Deployment of Innovative Services. Int. J. Sci. Technol. Soc. 2018, 6(1), 17-24. doi: 10.11648/j.ijsts.20180601.14

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    AMA Style

    Martin Tschandl, Herbert Michael Richter, Christian Bischof. Assessment, Development and Deployment of Innovative Services. Int J Sci Technol Soc. 2018;6(1):17-24. doi: 10.11648/j.ijsts.20180601.14

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  • @article{10.11648/j.ijsts.20180601.14,
      author = {Martin Tschandl and Herbert Michael Richter and Christian Bischof},
      title = {Assessment, Development and Deployment of Innovative Services},
      journal = {International Journal of Science, Technology and Society},
      volume = {6},
      number = {1},
      pages = {17-24},
      doi = {10.11648/j.ijsts.20180601.14},
      url = {https://doi.org/10.11648/j.ijsts.20180601.14},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijsts.20180601.14},
      abstract = {Products are becoming gradually similar and thus, interchangeable due to the global convergence of producers and consumers, as well as the increasing homogeneity of product attributes and technologies. Differentiation merely by products has become highly complex and difficult. One potential solution for restoring or strengthening differentiation in the market is doing so by means of expanding existing products with specially tailored services (hybrid products) in order to achieve a sustainable, competitive advantage. The purpose of this paper is to address the major topics related to the assessment, development and deployment of innovative services in theory and practice as well as to underline the importance of digitisation for the development of such services. Hence, a thorough discussion of the concept of Service Engineering is a key feature of this paper. Additionally, the status of service development in Austrian companies has been assessed. A six-step maturity model is introduced, allowing the assessment of the current status quo as well as the target-setting. Furthermore, a procedure model for developing and implementing innovative services is presented.},
     year = {2018}
    }
    

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  • TY  - JOUR
    T1  - Assessment, Development and Deployment of Innovative Services
    AU  - Martin Tschandl
    AU  - Herbert Michael Richter
    AU  - Christian Bischof
    Y1  - 2018/01/17
    PY  - 2018
    N1  - https://doi.org/10.11648/j.ijsts.20180601.14
    DO  - 10.11648/j.ijsts.20180601.14
    T2  - International Journal of Science, Technology and Society
    JF  - International Journal of Science, Technology and Society
    JO  - International Journal of Science, Technology and Society
    SP  - 17
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    PB  - Science Publishing Group
    SN  - 2330-7420
    UR  - https://doi.org/10.11648/j.ijsts.20180601.14
    AB  - Products are becoming gradually similar and thus, interchangeable due to the global convergence of producers and consumers, as well as the increasing homogeneity of product attributes and technologies. Differentiation merely by products has become highly complex and difficult. One potential solution for restoring or strengthening differentiation in the market is doing so by means of expanding existing products with specially tailored services (hybrid products) in order to achieve a sustainable, competitive advantage. The purpose of this paper is to address the major topics related to the assessment, development and deployment of innovative services in theory and practice as well as to underline the importance of digitisation for the development of such services. Hence, a thorough discussion of the concept of Service Engineering is a key feature of this paper. Additionally, the status of service development in Austrian companies has been assessed. A six-step maturity model is introduced, allowing the assessment of the current status quo as well as the target-setting. Furthermore, a procedure model for developing and implementing innovative services is presented.
    VL  - 6
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Author Information
  • Institute of Industrial Management, FH JOANNEUM University of Applied Sciences, Kapfenberg, Austria

  • Institute of Industrial Management, FH JOANNEUM University of Applied Sciences, Kapfenberg, Austria

  • Institute of Industrial Management, FH JOANNEUM University of Applied Sciences, Kapfenberg, Austria

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