Assessment, Development and Deployment of Innovative Services

Martin Tschandl; Herbert Michael Richter; Christian Bischof

doi:doi:10.11648/j.ijsts.20180601.14

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Assessment, Development and Deployment of Innovative Services

Martin Tschandl, Herbert Michael Richter, Christian Bischof

Published in International Journal of Science, Technology and Society (Volume 6, Issue 1)

Received: 10 October 2017 Accepted: 1 November 2017 Published: 17 January 2018

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Abstract

Products are becoming gradually similar and thus, interchangeable due to the global convergence of producers and consumers, as well as the increasing homogeneity of product attributes and technologies. Differentiation merely by products has become highly complex and difficult. One potential solution for restoring or strengthening differentiation in the market is doing so by means of expanding existing products with specially tailored services (hybrid products) in order to achieve a sustainable, competitive advantage. The purpose of this paper is to address the major topics related to the assessment, development and deployment of innovative services in theory and practice as well as to underline the importance of digitisation for the development of such services. Hence, a thorough discussion of the concept of Service Engineering is a key feature of this paper. Additionally, the status of service development in Austrian companies has been assessed. A six-step maturity model is introduced, allowing the assessment of the current status quo as well as the target-setting. Furthermore, a procedure model for developing and implementing innovative services is presented.

Published in	International Journal of Science, Technology and Society (Volume 6, Issue 1)
DOI	10.11648/j.ijsts.20180601.14
Page(s)	17-24
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Innovative Services, Service Engineering, Digitisation, Maturity Model, Procedure Model

References

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APA Style

Martin Tschandl, Herbert Michael Richter, Christian Bischof. (2018). Assessment, Development and Deployment of Innovative Services. International Journal of Science, Technology and Society, 6(1), 17-24. https://doi.org/10.11648/j.ijsts.20180601.14

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ACS Style

Martin Tschandl; Herbert Michael Richter; Christian Bischof. Assessment, Development and Deployment of Innovative Services. Int. J. Sci. Technol. Soc. 2018, 6(1), 17-24. doi: 10.11648/j.ijsts.20180601.14

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AMA Style

Martin Tschandl, Herbert Michael Richter, Christian Bischof. Assessment, Development and Deployment of Innovative Services. Int J Sci Technol Soc. 2018;6(1):17-24. doi: 10.11648/j.ijsts.20180601.14

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@article{10.11648/j.ijsts.20180601.14,
  author = {Martin Tschandl and Herbert Michael Richter and Christian Bischof},
  title = {Assessment, Development and Deployment of Innovative Services},
  journal = {International Journal of Science, Technology and Society},
  volume = {6},
  number = {1},
  pages = {17-24},
  doi = {10.11648/j.ijsts.20180601.14},
  url = {https://doi.org/10.11648/j.ijsts.20180601.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijsts.20180601.14},
  abstract = {Products are becoming gradually similar and thus, interchangeable due to the global convergence of producers and consumers, as well as the increasing homogeneity of product attributes and technologies. Differentiation merely by products has become highly complex and difficult. One potential solution for restoring or strengthening differentiation in the market is doing so by means of expanding existing products with specially tailored services (hybrid products) in order to achieve a sustainable, competitive advantage. The purpose of this paper is to address the major topics related to the assessment, development and deployment of innovative services in theory and practice as well as to underline the importance of digitisation for the development of such services. Hence, a thorough discussion of the concept of Service Engineering is a key feature of this paper. Additionally, the status of service development in Austrian companies has been assessed. A six-step maturity model is introduced, allowing the assessment of the current status quo as well as the target-setting. Furthermore, a procedure model for developing and implementing innovative services is presented.},
 year = {2018}
}

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TY  - JOUR
T1  - Assessment, Development and Deployment of Innovative Services
AU  - Martin Tschandl
AU  - Herbert Michael Richter
AU  - Christian Bischof
Y1  - 2018/01/17
PY  - 2018
N1  - https://doi.org/10.11648/j.ijsts.20180601.14
DO  - 10.11648/j.ijsts.20180601.14
T2  - International Journal of Science, Technology and Society
JF  - International Journal of Science, Technology and Society
JO  - International Journal of Science, Technology and Society
SP  - 17
EP  - 24
PB  - Science Publishing Group
SN  - 2330-7420
UR  - https://doi.org/10.11648/j.ijsts.20180601.14
AB  - Products are becoming gradually similar and thus, interchangeable due to the global convergence of producers and consumers, as well as the increasing homogeneity of product attributes and technologies. Differentiation merely by products has become highly complex and difficult. One potential solution for restoring or strengthening differentiation in the market is doing so by means of expanding existing products with specially tailored services (hybrid products) in order to achieve a sustainable, competitive advantage. The purpose of this paper is to address the major topics related to the assessment, development and deployment of innovative services in theory and practice as well as to underline the importance of digitisation for the development of such services. Hence, a thorough discussion of the concept of Service Engineering is a key feature of this paper. Additionally, the status of service development in Austrian companies has been assessed. A six-step maturity model is introduced, allowing the assessment of the current status quo as well as the target-setting. Furthermore, a procedure model for developing and implementing innovative services is presented.
VL  - 6
IS  - 1
ER  -

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Author Information

Martin Tschandl

Institute of Industrial Management, FH JOANNEUM University of Applied Sciences, Kapfenberg, Austria
Herbert Michael Richter

Institute of Industrial Management, FH JOANNEUM University of Applied Sciences, Kapfenberg, Austria
Christian Bischof

Institute of Industrial Management, FH JOANNEUM University of Applied Sciences, Kapfenberg, Austria

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Plain Text BibTeX RIS

APA Style

Martin Tschandl, Herbert Michael Richter, Christian Bischof. (2018). Assessment, Development and Deployment of Innovative Services. International Journal of Science, Technology and Society, 6(1), 17-24. https://doi.org/10.11648/j.ijsts.20180601.14

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ACS Style

Martin Tschandl; Herbert Michael Richter; Christian Bischof. Assessment, Development and Deployment of Innovative Services. Int. J. Sci. Technol. Soc. 2018, 6(1), 17-24. doi: 10.11648/j.ijsts.20180601.14

Copy | Download

AMA Style

Martin Tschandl, Herbert Michael Richter, Christian Bischof. Assessment, Development and Deployment of Innovative Services. Int J Sci Technol Soc. 2018;6(1):17-24. doi: 10.11648/j.ijsts.20180601.14

Copy | Download

@article{10.11648/j.ijsts.20180601.14,
  author = {Martin Tschandl and Herbert Michael Richter and Christian Bischof},
  title = {Assessment, Development and Deployment of Innovative Services},
  journal = {International Journal of Science, Technology and Society},
  volume = {6},
  number = {1},
  pages = {17-24},
  doi = {10.11648/j.ijsts.20180601.14},
  url = {https://doi.org/10.11648/j.ijsts.20180601.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijsts.20180601.14},
  abstract = {Products are becoming gradually similar and thus, interchangeable due to the global convergence of producers and consumers, as well as the increasing homogeneity of product attributes and technologies. Differentiation merely by products has become highly complex and difficult. One potential solution for restoring or strengthening differentiation in the market is doing so by means of expanding existing products with specially tailored services (hybrid products) in order to achieve a sustainable, competitive advantage. The purpose of this paper is to address the major topics related to the assessment, development and deployment of innovative services in theory and practice as well as to underline the importance of digitisation for the development of such services. Hence, a thorough discussion of the concept of Service Engineering is a key feature of this paper. Additionally, the status of service development in Austrian companies has been assessed. A six-step maturity model is introduced, allowing the assessment of the current status quo as well as the target-setting. Furthermore, a procedure model for developing and implementing innovative services is presented.},
 year = {2018}
}

Copy | Download

TY  - JOUR
T1  - Assessment, Development and Deployment of Innovative Services
AU  - Martin Tschandl
AU  - Herbert Michael Richter
AU  - Christian Bischof
Y1  - 2018/01/17
PY  - 2018
N1  - https://doi.org/10.11648/j.ijsts.20180601.14
DO  - 10.11648/j.ijsts.20180601.14
T2  - International Journal of Science, Technology and Society
JF  - International Journal of Science, Technology and Society
JO  - International Journal of Science, Technology and Society
SP  - 17
EP  - 24
PB  - Science Publishing Group
SN  - 2330-7420
UR  - https://doi.org/10.11648/j.ijsts.20180601.14
AB  - Products are becoming gradually similar and thus, interchangeable due to the global convergence of producers and consumers, as well as the increasing homogeneity of product attributes and technologies. Differentiation merely by products has become highly complex and difficult. One potential solution for restoring or strengthening differentiation in the market is doing so by means of expanding existing products with specially tailored services (hybrid products) in order to achieve a sustainable, competitive advantage. The purpose of this paper is to address the major topics related to the assessment, development and deployment of innovative services in theory and practice as well as to underline the importance of digitisation for the development of such services. Hence, a thorough discussion of the concept of Service Engineering is a key feature of this paper. Additionally, the status of service development in Austrian companies has been assessed. A six-step maturity model is introduced, allowing the assessment of the current status quo as well as the target-setting. Furthermore, a procedure model for developing and implementing innovative services is presented.
VL  - 6
IS  - 1
ER  -

Copy | Download