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Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality

Received: 7 April 2016     Accepted: 18 April 2016     Published: 7 May 2016
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Abstract

The ubiquity of the Internet has accelerated the growth of online communities. The administrators of such communities must consider not only how to recruit new members, but also how to encourage loyalty among existing members. Based on previous works, the present study explored the relationships among personality traits, relationship proneness, relational benefits, relationship quality, and loyalty in the context of online communities. The research sample comprised 599 online community members. The results indicated the positive effects of social affiliation and involvement on relationship proneness, of relationship proneness on relational benefits, of relational benefits on satisfaction and relationship commitment, of satisfaction on relationship commitment and loyalty, and of relationship commitment on loyalty.

Published in International Journal of Science, Technology and Society (Volume 4, Issue 3)
DOI 10.11648/j.ijsts.20160403.11
Page(s) 41-47
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2016. Published by Science Publishing Group

Keywords

Online Communities, Personality Traits, Relationship Proneness, Relational Benefits, Relationship Quality, Loyalty

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Cite This Article
  • APA Style

    Ying-Wei Shih, Hsien-Chang Huang, Tzung-I Tang. (2016). Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality. International Journal of Science, Technology and Society, 4(3), 41-47. https://doi.org/10.11648/j.ijsts.20160403.11

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    ACS Style

    Ying-Wei Shih; Hsien-Chang Huang; Tzung-I Tang. Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality. Int. J. Sci. Technol. Soc. 2016, 4(3), 41-47. doi: 10.11648/j.ijsts.20160403.11

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    AMA Style

    Ying-Wei Shih, Hsien-Chang Huang, Tzung-I Tang. Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality. Int J Sci Technol Soc. 2016;4(3):41-47. doi: 10.11648/j.ijsts.20160403.11

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  • @article{10.11648/j.ijsts.20160403.11,
      author = {Ying-Wei Shih and Hsien-Chang Huang and Tzung-I Tang},
      title = {Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality},
      journal = {International Journal of Science, Technology and Society},
      volume = {4},
      number = {3},
      pages = {41-47},
      doi = {10.11648/j.ijsts.20160403.11},
      url = {https://doi.org/10.11648/j.ijsts.20160403.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijsts.20160403.11},
      abstract = {The ubiquity of the Internet has accelerated the growth of online communities. The administrators of such communities must consider not only how to recruit new members, but also how to encourage loyalty among existing members. Based on previous works, the present study explored the relationships among personality traits, relationship proneness, relational benefits, relationship quality, and loyalty in the context of online communities. The research sample comprised 599 online community members. The results indicated the positive effects of social affiliation and involvement on relationship proneness, of relationship proneness on relational benefits, of relational benefits on satisfaction and relationship commitment, of satisfaction on relationship commitment and loyalty, and of relationship commitment on loyalty.},
     year = {2016}
    }
    

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    T1  - Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality
    AU  - Ying-Wei Shih
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    AU  - Tzung-I Tang
    Y1  - 2016/05/07
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    N1  - https://doi.org/10.11648/j.ijsts.20160403.11
    DO  - 10.11648/j.ijsts.20160403.11
    T2  - International Journal of Science, Technology and Society
    JF  - International Journal of Science, Technology and Society
    JO  - International Journal of Science, Technology and Society
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    PB  - Science Publishing Group
    SN  - 2330-7420
    UR  - https://doi.org/10.11648/j.ijsts.20160403.11
    AB  - The ubiquity of the Internet has accelerated the growth of online communities. The administrators of such communities must consider not only how to recruit new members, but also how to encourage loyalty among existing members. Based on previous works, the present study explored the relationships among personality traits, relationship proneness, relational benefits, relationship quality, and loyalty in the context of online communities. The research sample comprised 599 online community members. The results indicated the positive effects of social affiliation and involvement on relationship proneness, of relationship proneness on relational benefits, of relational benefits on satisfaction and relationship commitment, of satisfaction on relationship commitment and loyalty, and of relationship commitment on loyalty.
    VL  - 4
    IS  - 3
    ER  - 

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Author Information
  • Department of Information Management, National Changhua University of Education, Changhua, Taiwan

  • Department of Information Management, National Changhua University of Education, Changhua, Taiwan

  • Department of Management Information Systems, National Chengchi University, Taipei, Taiwan

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