Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality

Ying-Wei Shih; Hsien-Chang Huang; Tzung-I Tang

doi:doi:10.11648/j.ijsts.20160403.11

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Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality

Ying-Wei Shih, Hsien-Chang Huang, Tzung-I Tang

Published in International Journal of Science, Technology and Society (Volume 4, Issue 3)

Received: 7 April 2016 Accepted: 18 April 2016 Published: 7 May 2016

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Abstract

The ubiquity of the Internet has accelerated the growth of online communities. The administrators of such communities must consider not only how to recruit new members, but also how to encourage loyalty among existing members. Based on previous works, the present study explored the relationships among personality traits, relationship proneness, relational benefits, relationship quality, and loyalty in the context of online communities. The research sample comprised 599 online community members. The results indicated the positive effects of social affiliation and involvement on relationship proneness, of relationship proneness on relational benefits, of relational benefits on satisfaction and relationship commitment, of satisfaction on relationship commitment and loyalty, and of relationship commitment on loyalty.

Published in	International Journal of Science, Technology and Society (Volume 4, Issue 3)
DOI	10.11648/j.ijsts.20160403.11
Page(s)	41-47
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2016. Published by Science Publishing Group

Keywords

Online Communities, Personality Traits, Relationship Proneness, Relational Benefits, Relationship Quality, Loyalty

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APA Style

Ying-Wei Shih, Hsien-Chang Huang, Tzung-I Tang. (2016). Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality. International Journal of Science, Technology and Society, 4(3), 41-47. https://doi.org/10.11648/j.ijsts.20160403.11

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ACS Style

Ying-Wei Shih; Hsien-Chang Huang; Tzung-I Tang. Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality. Int. J. Sci. Technol. Soc. 2016, 4(3), 41-47. doi: 10.11648/j.ijsts.20160403.11

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AMA Style

Ying-Wei Shih, Hsien-Chang Huang, Tzung-I Tang. Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality. Int J Sci Technol Soc. 2016;4(3):41-47. doi: 10.11648/j.ijsts.20160403.11

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@article{10.11648/j.ijsts.20160403.11,
  author = {Ying-Wei Shih and Hsien-Chang Huang and Tzung-I Tang},
  title = {Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality},
  journal = {International Journal of Science, Technology and Society},
  volume = {4},
  number = {3},
  pages = {41-47},
  doi = {10.11648/j.ijsts.20160403.11},
  url = {https://doi.org/10.11648/j.ijsts.20160403.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijsts.20160403.11},
  abstract = {The ubiquity of the Internet has accelerated the growth of online communities. The administrators of such communities must consider not only how to recruit new members, but also how to encourage loyalty among existing members. Based on previous works, the present study explored the relationships among personality traits, relationship proneness, relational benefits, relationship quality, and loyalty in the context of online communities. The research sample comprised 599 online community members. The results indicated the positive effects of social affiliation and involvement on relationship proneness, of relationship proneness on relational benefits, of relational benefits on satisfaction and relationship commitment, of satisfaction on relationship commitment and loyalty, and of relationship commitment on loyalty.},
 year = {2016}
}

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TY  - JOUR
T1  - Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality
AU  - Ying-Wei Shih
AU  - Hsien-Chang Huang
AU  - Tzung-I Tang
Y1  - 2016/05/07
PY  - 2016
N1  - https://doi.org/10.11648/j.ijsts.20160403.11
DO  - 10.11648/j.ijsts.20160403.11
T2  - International Journal of Science, Technology and Society
JF  - International Journal of Science, Technology and Society
JO  - International Journal of Science, Technology and Society
SP  - 41
EP  - 47
PB  - Science Publishing Group
SN  - 2330-7420
UR  - https://doi.org/10.11648/j.ijsts.20160403.11
AB  - The ubiquity of the Internet has accelerated the growth of online communities. The administrators of such communities must consider not only how to recruit new members, but also how to encourage loyalty among existing members. Based on previous works, the present study explored the relationships among personality traits, relationship proneness, relational benefits, relationship quality, and loyalty in the context of online communities. The research sample comprised 599 online community members. The results indicated the positive effects of social affiliation and involvement on relationship proneness, of relationship proneness on relational benefits, of relational benefits on satisfaction and relationship commitment, of satisfaction on relationship commitment and loyalty, and of relationship commitment on loyalty.
VL  - 4
IS  - 3
ER  -

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Author Information

Ying-Wei Shih

Department of Information Management, National Changhua University of Education, Changhua, Taiwan
Hsien-Chang Huang

Department of Information Management, National Changhua University of Education, Changhua, Taiwan
Tzung-I Tang

Department of Management Information Systems, National Chengchi University, Taipei, Taiwan

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Plain Text BibTeX RIS

APA Style

Ying-Wei Shih, Hsien-Chang Huang, Tzung-I Tang. (2016). Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality. International Journal of Science, Technology and Society, 4(3), 41-47. https://doi.org/10.11648/j.ijsts.20160403.11

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ACS Style

Ying-Wei Shih; Hsien-Chang Huang; Tzung-I Tang. Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality. Int. J. Sci. Technol. Soc. 2016, 4(3), 41-47. doi: 10.11648/j.ijsts.20160403.11

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AMA Style

Ying-Wei Shih, Hsien-Chang Huang, Tzung-I Tang. Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality. Int J Sci Technol Soc. 2016;4(3):41-47. doi: 10.11648/j.ijsts.20160403.11

Copy | Download

@article{10.11648/j.ijsts.20160403.11,
  author = {Ying-Wei Shih and Hsien-Chang Huang and Tzung-I Tang},
  title = {Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality},
  journal = {International Journal of Science, Technology and Society},
  volume = {4},
  number = {3},
  pages = {41-47},
  doi = {10.11648/j.ijsts.20160403.11},
  url = {https://doi.org/10.11648/j.ijsts.20160403.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijsts.20160403.11},
  abstract = {The ubiquity of the Internet has accelerated the growth of online communities. The administrators of such communities must consider not only how to recruit new members, but also how to encourage loyalty among existing members. Based on previous works, the present study explored the relationships among personality traits, relationship proneness, relational benefits, relationship quality, and loyalty in the context of online communities. The research sample comprised 599 online community members. The results indicated the positive effects of social affiliation and involvement on relationship proneness, of relationship proneness on relational benefits, of relational benefits on satisfaction and relationship commitment, of satisfaction on relationship commitment and loyalty, and of relationship commitment on loyalty.},
 year = {2016}
}

Copy | Download

TY  - JOUR
T1  - Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality
AU  - Ying-Wei Shih
AU  - Hsien-Chang Huang
AU  - Tzung-I Tang
Y1  - 2016/05/07
PY  - 2016
N1  - https://doi.org/10.11648/j.ijsts.20160403.11
DO  - 10.11648/j.ijsts.20160403.11
T2  - International Journal of Science, Technology and Society
JF  - International Journal of Science, Technology and Society
JO  - International Journal of Science, Technology and Society
SP  - 41
EP  - 47
PB  - Science Publishing Group
SN  - 2330-7420
UR  - https://doi.org/10.11648/j.ijsts.20160403.11
AB  - The ubiquity of the Internet has accelerated the growth of online communities. The administrators of such communities must consider not only how to recruit new members, but also how to encourage loyalty among existing members. Based on previous works, the present study explored the relationships among personality traits, relationship proneness, relational benefits, relationship quality, and loyalty in the context of online communities. The research sample comprised 599 online community members. The results indicated the positive effects of social affiliation and involvement on relationship proneness, of relationship proneness on relational benefits, of relational benefits on satisfaction and relationship commitment, of satisfaction on relationship commitment and loyalty, and of relationship commitment on loyalty.
VL  - 4
IS  - 3
ER  -

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