Research on Chinese College Students’ Start Up Business: Multiple Motivation, Behaviour Characteristics and Management Policy——Based on the Investigations of Six Universities

Shaogang Liao; Junjie Ji

doi:doi:10.11648/j.ijecs.20180302.13

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Research on Chinese College Students’ Start Up Business: Multiple Motivation, Behaviour Characteristics and Management Policy——Based on the Investigations of Six Universities

Shaogang Liao, Junjie Ji

Published in International Journal of Education, Culture and Society (Volume 3, Issue 2)

Received: 14 November 2016 Accepted: 29 November 2016 Published: 13 June 2018

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Abstract

College student’s entrepreneurial motivation determines their entrepreneurial behavior, and affects the school's management strategy. The investigation study of six Universities and Literature Search shows that College student’s entrepreneurial motivation is diverse. There are seven motivations, and their weight from high to low are individual development (21.25%), infusing entrepreneurial culture (16.61%), increasing income (14.21%), play major advantage (14%), utilizing family resources (13.30%), improve the quality of employment (13.21%) and entertainment (7.41%). According to it, we could inductive the major and minor motivation of Chinese college students' entrepreneurship, and construct the multiple motivation model. The students entrepreneurial behavior is different from the characteristics of social groups, such as non utilitarian consciousness, awareness of quality improvement is bright, easily affected by the external environment, business resources and business channel is narrow, etc. So we can put forward the suggestions on the classification of entrepreneurship education in colleges.

Published in	International Journal of Education, Culture and Society (Volume 3, Issue 2)
DOI	10.11648/j.ijecs.20180302.13
Page(s)	34-41
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Entrepreneurial Motivation, Chinese College Student, Entrepreneurship Education, Entrepreneurial Talent

References

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[2]	Song Yicheng, Peng You. Analysis of college students' entrepreneurial motivation [J]. Journal of Jiangsu Institute of Economic and Trade Technology, 2010, (1): 57-60.
[3]	Xu Hong, Deng Yincheng. An empirical study on the entrepreneurial mentality of local college students [J]. Researches on Higher Education of Heilongjiang, 2009, (2): 134-136.
[4]	Qian Yonghong. A study on women's entrepreneurial intention and entrepreneurial behavior and its influencing factors [D]. Master Dissertation of Zhejiang University, 2007. 73.
[5]	Weng Xijin, Xia Chunyu. Research on the construction of campus entrepreneurship culture in universities [J]. Research on Chinese Higher Education, 2011, (1): 60-62.
[6]	Dunn, T., Holtz-Eakin, D. Financial capital, human capital, and the transition to self-employment: evidence from intergenerational links. Journal of Labor Economics, 2000, 18 (2), 282-305.
[7]	Tao Mingxin. Analysis on the current situation of college students' entrepreneurial behavior selection [J]. Modern commercial and trade industry, 2010, (11): 173-174.
[8]	Xiang Hui Lei Jia su. Chinese college students' entrepreneurial intention based on ISO model [J], Journal of Tsinghua University (Natural Science Edition), 2013, (1): 122-128.
[9]	Guo Biyu. A comparative study of college students' opportunity type entrepreneurship and survival type Entrepreneurship [J], Tsinghua University Journal of Education, 2010, (4): 70-73.
[10]	Hu Zhe. Influencing factors of college students' entrepreneurial motivation [J], Economy and management, 2014, (5): 147-150.

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APA Style

Shaogang Liao, Junjie Ji. (2018). Research on Chinese College Students’ Start Up Business: Multiple Motivation, Behaviour Characteristics and Management Policy——Based on the Investigations of Six Universities. International Journal of Education, Culture and Society, 3(2), 34-41. https://doi.org/10.11648/j.ijecs.20180302.13

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ACS Style

Shaogang Liao; Junjie Ji. Research on Chinese College Students’ Start Up Business: Multiple Motivation, Behaviour Characteristics and Management Policy——Based on the Investigations of Six Universities. Int. J. Educ. Cult. Soc. 2018, 3(2), 34-41. doi: 10.11648/j.ijecs.20180302.13

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AMA Style

Shaogang Liao, Junjie Ji. Research on Chinese College Students’ Start Up Business: Multiple Motivation, Behaviour Characteristics and Management Policy——Based on the Investigations of Six Universities. Int J Educ Cult Soc. 2018;3(2):34-41. doi: 10.11648/j.ijecs.20180302.13

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@article{10.11648/j.ijecs.20180302.13,
  author = {Shaogang Liao and Junjie Ji},
  title = {Research on Chinese College Students’ Start Up Business: Multiple Motivation, Behaviour Characteristics and Management Policy——Based on the Investigations of Six Universities},
  journal = {International Journal of Education, Culture and Society},
  volume = {3},
  number = {2},
  pages = {34-41},
  doi = {10.11648/j.ijecs.20180302.13},
  url = {https://doi.org/10.11648/j.ijecs.20180302.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijecs.20180302.13},
  abstract = {College student’s entrepreneurial motivation determines their entrepreneurial behavior, and affects the school's management strategy. The investigation study of six Universities and Literature Search shows that College student’s entrepreneurial motivation is diverse. There are seven motivations, and their weight from high to low are individual development (21.25%), infusing entrepreneurial culture (16.61%), increasing income (14.21%), play major advantage (14%), utilizing family resources (13.30%), improve the quality of employment (13.21%) and entertainment (7.41%). According to it, we could inductive the major and minor motivation of Chinese college students' entrepreneurship, and construct the multiple motivation model. The students entrepreneurial behavior is different from the characteristics of social groups, such as non utilitarian consciousness, awareness of quality improvement is bright, easily affected by the external environment, business resources and business channel is narrow, etc. So we can put forward the suggestions on the classification of entrepreneurship education in colleges.},
 year = {2018}
}

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TY  - JOUR
T1  - Research on Chinese College Students’ Start Up Business: Multiple Motivation, Behaviour Characteristics and Management Policy——Based on the Investigations of Six Universities
AU  - Shaogang Liao
AU  - Junjie Ji
Y1  - 2018/06/13
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DO  - 10.11648/j.ijecs.20180302.13
T2  - International Journal of Education, Culture and Society
JF  - International Journal of Education, Culture and Society
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AB  - College student’s entrepreneurial motivation determines their entrepreneurial behavior, and affects the school's management strategy. The investigation study of six Universities and Literature Search shows that College student’s entrepreneurial motivation is diverse. There are seven motivations, and their weight from high to low are individual development (21.25%), infusing entrepreneurial culture (16.61%), increasing income (14.21%), play major advantage (14%), utilizing family resources (13.30%), improve the quality of employment (13.21%) and entertainment (7.41%). According to it, we could inductive the major and minor motivation of Chinese college students' entrepreneurship, and construct the multiple motivation model. The students entrepreneurial behavior is different from the characteristics of social groups, such as non utilitarian consciousness, awareness of quality improvement is bright, easily affected by the external environment, business resources and business channel is narrow, etc. So we can put forward the suggestions on the classification of entrepreneurship education in colleges.
VL  - 3
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Author Information

Shaogang Liao

School of Public Finance and Public Administration, Jiangxi University of Finance and Economics, Nanchang, China
Junjie Ji

School of Public Finance and Public Administration, Jiangxi University of Finance and Economics, Nanchang, China

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Plain Text BibTeX RIS

APA Style

Shaogang Liao, Junjie Ji. (2018). Research on Chinese College Students’ Start Up Business: Multiple Motivation, Behaviour Characteristics and Management Policy——Based on the Investigations of Six Universities. International Journal of Education, Culture and Society, 3(2), 34-41. https://doi.org/10.11648/j.ijecs.20180302.13

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ACS Style

Shaogang Liao; Junjie Ji. Research on Chinese College Students’ Start Up Business: Multiple Motivation, Behaviour Characteristics and Management Policy——Based on the Investigations of Six Universities. Int. J. Educ. Cult. Soc. 2018, 3(2), 34-41. doi: 10.11648/j.ijecs.20180302.13

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AMA Style

Shaogang Liao, Junjie Ji. Research on Chinese College Students’ Start Up Business: Multiple Motivation, Behaviour Characteristics and Management Policy——Based on the Investigations of Six Universities. Int J Educ Cult Soc. 2018;3(2):34-41. doi: 10.11648/j.ijecs.20180302.13

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@article{10.11648/j.ijecs.20180302.13,
  author = {Shaogang Liao and Junjie Ji},
  title = {Research on Chinese College Students’ Start Up Business: Multiple Motivation, Behaviour Characteristics and Management Policy——Based on the Investigations of Six Universities},
  journal = {International Journal of Education, Culture and Society},
  volume = {3},
  number = {2},
  pages = {34-41},
  doi = {10.11648/j.ijecs.20180302.13},
  url = {https://doi.org/10.11648/j.ijecs.20180302.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijecs.20180302.13},
  abstract = {College student’s entrepreneurial motivation determines their entrepreneurial behavior, and affects the school's management strategy. The investigation study of six Universities and Literature Search shows that College student’s entrepreneurial motivation is diverse. There are seven motivations, and their weight from high to low are individual development (21.25%), infusing entrepreneurial culture (16.61%), increasing income (14.21%), play major advantage (14%), utilizing family resources (13.30%), improve the quality of employment (13.21%) and entertainment (7.41%). According to it, we could inductive the major and minor motivation of Chinese college students' entrepreneurship, and construct the multiple motivation model. The students entrepreneurial behavior is different from the characteristics of social groups, such as non utilitarian consciousness, awareness of quality improvement is bright, easily affected by the external environment, business resources and business channel is narrow, etc. So we can put forward the suggestions on the classification of entrepreneurship education in colleges.},
 year = {2018}
}

Copy | Download

TY  - JOUR
T1  - Research on Chinese College Students’ Start Up Business: Multiple Motivation, Behaviour Characteristics and Management Policy——Based on the Investigations of Six Universities
AU  - Shaogang Liao
AU  - Junjie Ji
Y1  - 2018/06/13
PY  - 2018
N1  - https://doi.org/10.11648/j.ijecs.20180302.13
DO  - 10.11648/j.ijecs.20180302.13
T2  - International Journal of Education, Culture and Society
JF  - International Journal of Education, Culture and Society
JO  - International Journal of Education, Culture and Society
SP  - 34
EP  - 41
PB  - Science Publishing Group
SN  - 2575-3363
UR  - https://doi.org/10.11648/j.ijecs.20180302.13
AB  - College student’s entrepreneurial motivation determines their entrepreneurial behavior, and affects the school's management strategy. The investigation study of six Universities and Literature Search shows that College student’s entrepreneurial motivation is diverse. There are seven motivations, and their weight from high to low are individual development (21.25%), infusing entrepreneurial culture (16.61%), increasing income (14.21%), play major advantage (14%), utilizing family resources (13.30%), improve the quality of employment (13.21%) and entertainment (7.41%). According to it, we could inductive the major and minor motivation of Chinese college students' entrepreneurship, and construct the multiple motivation model. The students entrepreneurial behavior is different from the characteristics of social groups, such as non utilitarian consciousness, awareness of quality improvement is bright, easily affected by the external environment, business resources and business channel is narrow, etc. So we can put forward the suggestions on the classification of entrepreneurship education in colleges.
VL  - 3
IS  - 2
ER  -

Copy | Download