Analysis of Consumer Perceptions on Food Purchasing During COVID-19 Pandemic in Bangladesh

Most Moriom Khatun; Noor Md. Rahmatullah; Sharmin Afrin; Fazlul Hoque; Tanjina Afrin; Fatema-tuz-Zohura

doi:doi:10.11648/j.ijae.20200506.13

| Peer-Reviewed

Analysis of Consumer Perceptions on Food Purchasing During COVID-19 Pandemic in Bangladesh

Most Moriom Khatun, Noor Md. Rahmatullah, Sharmin Afrin, Fazlul Hoque, Tanjina Afrin, Fatema-tuz-Zohura

Published in International Journal of Agricultural Economics (Volume 5, Issue 6)

Received: 13 October 2020 Accepted: 23 October 2020 Published: 4 November 2020

Views: Downloads:

Download PDF

Share This Article

Twitter
Linked In
Facebook

Abstract

COVID-19 pandemic creates a worldwide problematic situation as well as Bangladesh which secures the top ten GDP growths in the last decade. Since this country has an agriculture dominated economy, this pandemic badly affects on the agricultural business sector. However, the significance of the COVID-19 pandemic may vary from different parts of Bangladesh. To visualize those effects on the consumers’ points of view, this research has been conducted for measuring the different points of pandemic affects on 10 different agricultural products. A survey has been designed to collect the consumers’ perception to buy agricultural food during this pandemic and a total of 200+ valid data was selected for analysis. Data has been randomly collected from all over the country having a prioritized location with a higher COVID-19 detection rate. Respondents shared their viewpoints on 10 different agricultural products type named as Coarse Rice, finer quality rice, beef & mutton, poultry & egg, local fish, exported fish, fruits & vegetables, cooking oil, spice crops, and imported foods. The data are statistically analyzed to answer three research questions regarding food availability, price hiking, and the government’s initiatives to mitigate the impact of this pandemic. It has been found that almost every consumer reports comparatively higher pricing and a lack of agricultural products in the domestic market. All the data are negatively skewed for pricing in terms of any cities in Bangladesh, which means every consumer suffer from the price hiking during this pandemic. It also depicted that the food crisis was more dominated in the capital city rather than the remote local villages, which may happen due to the supply chain disruption of perishable products. However, the government already took some initiatives to mitigate the effect of this pandemic, but more thanthemajority of the respondents are not fully convinced of that. An interesting finding is that the crisis issue is not significantly dependent on any consumers’ demographic data, which means every category of consumers already more or less affected by the pandemic.

Published in	International Journal of Agricultural Economics (Volume 5, Issue 6)
DOI	10.11648/j.ijae.20200506.13
Page(s)	243-250
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2020. Published by Science Publishing Group

Keywords

Agribusiness, Food Security, Consumer Perception, COVID-19, Agricultural Economics

References

[1]	S. Baker, N. Bloom, S. Davis, and S. Terry, “COVID-Induced Economic Uncertainty,” Natl. Bur. Econ. Res., 2020, doi: 10.3386/w26983.
[2]	D. Laborde, W. Martin, J. Swinnen, and R. Vos, “COVID-19 risks to global food security,” Science, vol. 369, no. 6503, pp. 500–502, 2020, doi: 10.1126/science.abc4765.
[3]	Trading Economics, “Bangladesh GDP From Agriculture,” 2020. https://tradingeconomics.com/bangladesh/gdp-from-agriculture (accessed Oct. 09, 2020).
[4]	N. Khan, B. N. Siddiqui, N. Khan, and N. Ullah, “Drastic impacts of COVID-19 on food, agriculture and economy,” Pure Appl. Biol., vol. 10, no. 1, pp. 62–68, 2020.
[5]	R. Siche, “What is the impact of COVID-19 disease on agriculture?,” Sci. Agropecu., vol. 11, no. 1, pp. 3–9, 2020, doi: 10.17268/sci.agropecu.2020.01.00.
[6]	J. E. Hobbs, “Food supply chains during the COVID-19 pandemic,” Can. J. Agric. Econ., vol. 68, no. 2, pp. 171–176, 2020, doi: 10.1111/cjag.12237.
[7]	R. S. Gray, “Agriculture, transportation, and the COVID-19 crisis,” Can. J. Agric. Econ., vol. 68, no. 2, pp. 239–243, 2020, doi: 10.1111/cjag.12235.
[8]	E. Goddard, “The impact of COVID-19 on food retail and food service in Canada: Preliminary assessment,” Can. J. Agric. Econ., vol. 68, no. 2, pp. 157–161, 2020, doi: 10.1111/cjag.12243.
[9]	A. Al Zabir, A. Mahmud, M. A. Islam, S. C. Antor, F. Yasmin, and A. Dasgupta, “COVID-19 and Food Supply in Bangladesh: A Review,” SSRN Electron. J., no. May, pp. 1–16, 2020, doi: 10.2139/ssrn.3595967.
[10]	D. Dev and K. Kabir, “COVID-19 and Food Security in Bangladesh: A Chance to Look Back at What Is Done and What Can Be Done,” J. Agric. Food Syst. Community Dev., pp. 1–3, 2020, doi: 10.5304/jafscd.2020.094.008.
[11]	S. Devereux, C. Béné, and J. Hoddinott, “Conceptualising COVID-19’s impacts on household food security,” Food Secur., vol. 12, no. 4, pp. 769–772, 2020, doi: 10.1007/s12571-020-01085-0.
[12]	J. Greenville, H. Mcgilvray, L. Y. Cao, and J. Fell, “Impacts of COVID-19 on Australian agriculture, forestry and fisheries trade,” 2020. [Online]. Available: https://www.agriculture.gov.au/abares/research-topics/trade/impacts-of-COVID-19-on-Australian-trade.
[13]	A. P. Ker, “Risk management in Canada’s agricultural sector in light of COVID-19,” Can. J. Agric. Econ., vol. 68, no. 2, pp. 251–258, 2020, doi: 10.1111/cjag.12232.
[14]	B. A. Bhat et al., “A Study on COVID-19 lockdown impact on food, agriculture, fisheries and precautionary measures to avoid COVID-19 contamination,” Galore Int. J. Appl. Sci. Humanit., vol. 4, no. 2, pp. 8–18, 2020.
[15]	M. M. Khatun, N. M. Rahamatullah, T. Afrin, S. Islam, and M. Rahman, “Consumer Perception of Online Marketplace in Bangladesh: An Empirical Study on Dhaka City,” Asian Bus. Rev., vol. 10, no. 2, pp. 115–120, 2020, doi: 10.18034/abr.v10i2.473.
[16]	S. Chowhan and S. R. Ghosh, “Role of ICT on Agriculture and Its Future Scope in Bangladesh,” J. Sci. Res. Reports, vol. 26, no. 5, pp. 20–35, 2020, doi: 10.9734/jsrr/2020/v26i530257.
[17]	E. Wang, N. An, Z. Gao, E. Kiprop, and X. Geng, “Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19,” Food Secur., vol. 12, no. 4, pp. 739–747, 2020, doi: 10.1007/s12571-020-01092-1.

Cite This Article

Plain Text BibTeX RIS

APA Style

Most Moriom Khatun, Noor Md. Rahmatullah, Sharmin Afrin, Fazlul Hoque, Tanjina Afrin, et al. (2020). Analysis of Consumer Perceptions on Food Purchasing During COVID-19 Pandemic in Bangladesh. International Journal of Agricultural Economics, 5(6), 243-250. https://doi.org/10.11648/j.ijae.20200506.13

Copy | Download

ACS Style

Most Moriom Khatun; Noor Md. Rahmatullah; Sharmin Afrin; Fazlul Hoque; Tanjina Afrin, et al. Analysis of Consumer Perceptions on Food Purchasing During COVID-19 Pandemic in Bangladesh. Int. J. Agric. Econ. 2020, 5(6), 243-250. doi: 10.11648/j.ijae.20200506.13

Copy | Download

AMA Style

Most Moriom Khatun, Noor Md. Rahmatullah, Sharmin Afrin, Fazlul Hoque, Tanjina Afrin, et al. Analysis of Consumer Perceptions on Food Purchasing During COVID-19 Pandemic in Bangladesh. Int J Agric Econ. 2020;5(6):243-250. doi: 10.11648/j.ijae.20200506.13

Copy | Download

@article{10.11648/j.ijae.20200506.13,
  author = {Most Moriom Khatun and Noor Md. Rahmatullah and Sharmin Afrin and Fazlul Hoque and Tanjina Afrin and Fatema-tuz-Zohura},
  title = {Analysis of Consumer Perceptions on Food Purchasing During COVID-19 Pandemic in Bangladesh},
  journal = {International Journal of Agricultural Economics},
  volume = {5},
  number = {6},
  pages = {243-250},
  doi = {10.11648/j.ijae.20200506.13},
  url = {https://doi.org/10.11648/j.ijae.20200506.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijae.20200506.13},
  abstract = {COVID-19 pandemic creates a worldwide problematic situation as well as Bangladesh which secures the top ten GDP growths in the last decade. Since this country has an agriculture dominated economy, this pandemic badly affects on the agricultural business sector. However, the significance of the COVID-19 pandemic may vary from different parts of Bangladesh. To visualize those effects on the consumers’ points of view, this research has been conducted for measuring the different points of pandemic affects on 10 different agricultural products. A survey has been designed to collect the consumers’ perception to buy agricultural food during this pandemic and a total of 200+ valid data was selected for analysis. Data has been randomly collected from all over the country having a prioritized location with a higher COVID-19 detection rate. Respondents shared their viewpoints on 10 different agricultural products type named as Coarse Rice, finer quality rice, beef & mutton, poultry & egg, local fish, exported fish, fruits & vegetables, cooking oil, spice crops, and imported foods. The data are statistically analyzed to answer three research questions regarding food availability, price hiking, and the government’s initiatives to mitigate the impact of this pandemic. It has been found that almost every consumer reports comparatively higher pricing and a lack of agricultural products in the domestic market. All the data are negatively skewed for pricing in terms of any cities in Bangladesh, which means every consumer suffer from the price hiking during this pandemic. It also depicted that the food crisis was more dominated in the capital city rather than the remote local villages, which may happen due to the supply chain disruption of perishable products. However, the government already took some initiatives to mitigate the effect of this pandemic, but more thanthemajority of the respondents are not fully convinced of that. An interesting finding is that the crisis issue is not significantly dependent on any consumers’ demographic data, which means every category of consumers already more or less affected by the pandemic.},
 year = {2020}
}

Copy | Download

TY  - JOUR
T1  - Analysis of Consumer Perceptions on Food Purchasing During COVID-19 Pandemic in Bangladesh
AU  - Most Moriom Khatun
AU  - Noor Md. Rahmatullah
AU  - Sharmin Afrin
AU  - Fazlul Hoque
AU  - Tanjina Afrin
AU  - Fatema-tuz-Zohura
Y1  - 2020/11/04
PY  - 2020
N1  - https://doi.org/10.11648/j.ijae.20200506.13
DO  - 10.11648/j.ijae.20200506.13
T2  - International Journal of Agricultural Economics
JF  - International Journal of Agricultural Economics
JO  - International Journal of Agricultural Economics
SP  - 243
EP  - 250
PB  - Science Publishing Group
SN  - 2575-3843
UR  - https://doi.org/10.11648/j.ijae.20200506.13
AB  - COVID-19 pandemic creates a worldwide problematic situation as well as Bangladesh which secures the top ten GDP growths in the last decade. Since this country has an agriculture dominated economy, this pandemic badly affects on the agricultural business sector. However, the significance of the COVID-19 pandemic may vary from different parts of Bangladesh. To visualize those effects on the consumers’ points of view, this research has been conducted for measuring the different points of pandemic affects on 10 different agricultural products. A survey has been designed to collect the consumers’ perception to buy agricultural food during this pandemic and a total of 200+ valid data was selected for analysis. Data has been randomly collected from all over the country having a prioritized location with a higher COVID-19 detection rate. Respondents shared their viewpoints on 10 different agricultural products type named as Coarse Rice, finer quality rice, beef & mutton, poultry & egg, local fish, exported fish, fruits & vegetables, cooking oil, spice crops, and imported foods. The data are statistically analyzed to answer three research questions regarding food availability, price hiking, and the government’s initiatives to mitigate the impact of this pandemic. It has been found that almost every consumer reports comparatively higher pricing and a lack of agricultural products in the domestic market. All the data are negatively skewed for pricing in terms of any cities in Bangladesh, which means every consumer suffer from the price hiking during this pandemic. It also depicted that the food crisis was more dominated in the capital city rather than the remote local villages, which may happen due to the supply chain disruption of perishable products. However, the government already took some initiatives to mitigate the effect of this pandemic, but more thanthemajority of the respondents are not fully convinced of that. An interesting finding is that the crisis issue is not significantly dependent on any consumers’ demographic data, which means every category of consumers already more or less affected by the pandemic.
VL  - 5
IS  - 6
ER  -

Copy | Download

Author Information

Most Moriom Khatun

Department of Agribusiness and Marketing, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh
Noor Md. Rahmatullah

Department of Agricultural Statistics, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh
Sharmin Afrin

Department of Agribusiness and Marketing, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh
Fazlul Hoque

Department of Agribusiness and Marketing, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh
Tanjina Afrin

Department of Agribusiness and Marketing, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh
Fatema-tuz-Zohura

Department of Agricultural Economics, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh

Download PDF

Sections

Plain Text BibTeX RIS

APA Style

Most Moriom Khatun, Noor Md. Rahmatullah, Sharmin Afrin, Fazlul Hoque, Tanjina Afrin, et al. (2020). Analysis of Consumer Perceptions on Food Purchasing During COVID-19 Pandemic in Bangladesh. International Journal of Agricultural Economics, 5(6), 243-250. https://doi.org/10.11648/j.ijae.20200506.13

Copy | Download

ACS Style

Most Moriom Khatun; Noor Md. Rahmatullah; Sharmin Afrin; Fazlul Hoque; Tanjina Afrin, et al. Analysis of Consumer Perceptions on Food Purchasing During COVID-19 Pandemic in Bangladesh. Int. J. Agric. Econ. 2020, 5(6), 243-250. doi: 10.11648/j.ijae.20200506.13

Copy | Download

AMA Style

Most Moriom Khatun, Noor Md. Rahmatullah, Sharmin Afrin, Fazlul Hoque, Tanjina Afrin, et al. Analysis of Consumer Perceptions on Food Purchasing During COVID-19 Pandemic in Bangladesh. Int J Agric Econ. 2020;5(6):243-250. doi: 10.11648/j.ijae.20200506.13

Copy | Download

@article{10.11648/j.ijae.20200506.13,
  author = {Most Moriom Khatun and Noor Md. Rahmatullah and Sharmin Afrin and Fazlul Hoque and Tanjina Afrin and Fatema-tuz-Zohura},
  title = {Analysis of Consumer Perceptions on Food Purchasing During COVID-19 Pandemic in Bangladesh},
  journal = {International Journal of Agricultural Economics},
  volume = {5},
  number = {6},
  pages = {243-250},
  doi = {10.11648/j.ijae.20200506.13},
  url = {https://doi.org/10.11648/j.ijae.20200506.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijae.20200506.13},
  abstract = {COVID-19 pandemic creates a worldwide problematic situation as well as Bangladesh which secures the top ten GDP growths in the last decade. Since this country has an agriculture dominated economy, this pandemic badly affects on the agricultural business sector. However, the significance of the COVID-19 pandemic may vary from different parts of Bangladesh. To visualize those effects on the consumers’ points of view, this research has been conducted for measuring the different points of pandemic affects on 10 different agricultural products. A survey has been designed to collect the consumers’ perception to buy agricultural food during this pandemic and a total of 200+ valid data was selected for analysis. Data has been randomly collected from all over the country having a prioritized location with a higher COVID-19 detection rate. Respondents shared their viewpoints on 10 different agricultural products type named as Coarse Rice, finer quality rice, beef & mutton, poultry & egg, local fish, exported fish, fruits & vegetables, cooking oil, spice crops, and imported foods. The data are statistically analyzed to answer three research questions regarding food availability, price hiking, and the government’s initiatives to mitigate the impact of this pandemic. It has been found that almost every consumer reports comparatively higher pricing and a lack of agricultural products in the domestic market. All the data are negatively skewed for pricing in terms of any cities in Bangladesh, which means every consumer suffer from the price hiking during this pandemic. It also depicted that the food crisis was more dominated in the capital city rather than the remote local villages, which may happen due to the supply chain disruption of perishable products. However, the government already took some initiatives to mitigate the effect of this pandemic, but more thanthemajority of the respondents are not fully convinced of that. An interesting finding is that the crisis issue is not significantly dependent on any consumers’ demographic data, which means every category of consumers already more or less affected by the pandemic.},
 year = {2020}
}

Copy | Download

TY  - JOUR
T1  - Analysis of Consumer Perceptions on Food Purchasing During COVID-19 Pandemic in Bangladesh
AU  - Most Moriom Khatun
AU  - Noor Md. Rahmatullah
AU  - Sharmin Afrin
AU  - Fazlul Hoque
AU  - Tanjina Afrin
AU  - Fatema-tuz-Zohura
Y1  - 2020/11/04
PY  - 2020
N1  - https://doi.org/10.11648/j.ijae.20200506.13
DO  - 10.11648/j.ijae.20200506.13
T2  - International Journal of Agricultural Economics
JF  - International Journal of Agricultural Economics
JO  - International Journal of Agricultural Economics
SP  - 243
EP  - 250
PB  - Science Publishing Group
SN  - 2575-3843
UR  - https://doi.org/10.11648/j.ijae.20200506.13
AB  - COVID-19 pandemic creates a worldwide problematic situation as well as Bangladesh which secures the top ten GDP growths in the last decade. Since this country has an agriculture dominated economy, this pandemic badly affects on the agricultural business sector. However, the significance of the COVID-19 pandemic may vary from different parts of Bangladesh. To visualize those effects on the consumers’ points of view, this research has been conducted for measuring the different points of pandemic affects on 10 different agricultural products. A survey has been designed to collect the consumers’ perception to buy agricultural food during this pandemic and a total of 200+ valid data was selected for analysis. Data has been randomly collected from all over the country having a prioritized location with a higher COVID-19 detection rate. Respondents shared their viewpoints on 10 different agricultural products type named as Coarse Rice, finer quality rice, beef & mutton, poultry & egg, local fish, exported fish, fruits & vegetables, cooking oil, spice crops, and imported foods. The data are statistically analyzed to answer three research questions regarding food availability, price hiking, and the government’s initiatives to mitigate the impact of this pandemic. It has been found that almost every consumer reports comparatively higher pricing and a lack of agricultural products in the domestic market. All the data are negatively skewed for pricing in terms of any cities in Bangladesh, which means every consumer suffer from the price hiking during this pandemic. It also depicted that the food crisis was more dominated in the capital city rather than the remote local villages, which may happen due to the supply chain disruption of perishable products. However, the government already took some initiatives to mitigate the effect of this pandemic, but more thanthemajority of the respondents are not fully convinced of that. An interesting finding is that the crisis issue is not significantly dependent on any consumers’ demographic data, which means every category of consumers already more or less affected by the pandemic.
VL  - 5
IS  - 6
ER  -

Copy | Download