Research on Cross-Cultural Marketing of Acupuncture and Moxibustion Based on the Belt and Road Initiative

Zeng Zhi

doi:doi:10.11648/j.hss.20190702.13

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Research on Cross-Cultural Marketing of Acupuncture and Moxibustion Based on the Belt and Road Initiative

Zeng Zhi

Published in Humanities and Social Sciences (Volume 7, Issue 2)

Received: 19 March 2019 Published: 15 June 2019

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Abstract

The promotion and dissemination of traditional Chinese medicine culture is an important component of the national science and technology link along the Belt and Road as well as the basis for building a community of healthy destinies. In recent years, there has been a worldwide boom in acupuncture academic research, acupuncture cross-cultural marketing has developed rapidly. Understanding and grasping the development status of acupuncture and moxibustion in foreign countries and its future development trends are of great significance to how acupuncture and moxibustion go further into the world and also greatly promote and represent the status and impact of cross-cultural communication of "Chinese elements".

Published in	Humanities and Social Sciences (Volume 7, Issue 2)
DOI	10.11648/j.hss.20190702.13
Page(s)	67-70
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2019. Published by Science Publishing Group

Keywords

Chinese Elements, The Belt and Road, Acupuncture, Cross-Culture

References

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[2]	Guo Tai Pin, Ren Yulan et al. Inquiry acupuncture and its transformation of the use of [J] Journal of Traditional Chinese Medicine, 2014, 55 (12): 999-1002.
[3]	Yue Feng first. Chinese rule "sick person" Western treatment of "human disease" [N] Life Times, 2010-03-03 (3).
[4]	Chen Kaijia, Deng Tietao. Guoyi master Deng Tietao traditional Chinese medicine education thinking [J] Journal of Traditional Chinese Medicine, 2012, 30 (8): 1715-1716.
[5]	Yu Yanping. Acupuncture and moxibustion on the effect of [J] Shanxi Traditional Chinese Medicine, 2012, 33 (3): 328-330.
[6]	Yang Huayuan, Ma Yini. Current state of the art of acupuncture treatment equipment [J]. Chinese Medical Equipment, 2011, 26 (4): 46-49.
[7]	Wang Jing. The first release of ISO Chinese medicine international standards [J] Journal of Traditional Chinese Medicine, 2014, 22 (2): 249.
[8]	Li Ruiyao, Li Hongyuan, Li Junde. Overview of the development of Chinese medicine in Japan [J] World Journal of Integrated Traditional and Western Medicine, 2016, 11 (3).
[9]	Wang Liming, Liu Xiaofei. A cross-cultural perspective on the development of acupuncture in France [J] French Studies, 2013, (2): 94-99.
[10]	Liu Guowei. Analysis of traditional Chinese medicine cross-cultural transmission [J] Chinese Medicine, 2011, 26 (5): 1047-1050.
[11]	In Tianyi. Chinese medicine and acupuncture in the United States of communication and development [J], 2011, 27 (11): 998-1001.
[12]	Yin Shuai, Wu Nan, etc. From the perspective of cultural transmission on the issue of international development of acupuncture [J] World Chinese Medicine, 2015, 4 (5): 87-88.
[13]	Jiang Jibiao. Overseas Chinese medicine center development strategy [J]. World Integrative Medicine, 2016, 11 (4): 567-569, 575.

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APA Style

Zeng Zhi. (2019). Research on Cross-Cultural Marketing of Acupuncture and Moxibustion Based on the Belt and Road Initiative. Humanities and Social Sciences, 7(2), 67-70. https://doi.org/10.11648/j.hss.20190702.13

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ACS Style

Zeng Zhi. Research on Cross-Cultural Marketing of Acupuncture and Moxibustion Based on the Belt and Road Initiative. Humanit. Soc. Sci. 2019, 7(2), 67-70. doi: 10.11648/j.hss.20190702.13

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AMA Style

Zeng Zhi. Research on Cross-Cultural Marketing of Acupuncture and Moxibustion Based on the Belt and Road Initiative. Humanit Soc Sci. 2019;7(2):67-70. doi: 10.11648/j.hss.20190702.13

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@article{10.11648/j.hss.20190702.13,
  author = {Zeng Zhi},
  title = {Research on Cross-Cultural Marketing of Acupuncture and Moxibustion Based on the Belt and Road Initiative},
  journal = {Humanities and Social Sciences},
  volume = {7},
  number = {2},
  pages = {67-70},
  doi = {10.11648/j.hss.20190702.13},
  url = {https://doi.org/10.11648/j.hss.20190702.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hss.20190702.13},
  abstract = {The promotion and dissemination of traditional Chinese medicine culture is an important component of the national science and technology link along the Belt and Road as well as the basis for building a community of healthy destinies. In recent years, there has been a worldwide boom in acupuncture academic research, acupuncture cross-cultural marketing has developed rapidly. Understanding and grasping the development status of acupuncture and moxibustion in foreign countries and its future development trends are of great significance to how acupuncture and moxibustion go further into the world and also greatly promote and represent the status and impact of cross-cultural communication of "Chinese elements".},
 year = {2019}
}

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TY  - JOUR
T1  - Research on Cross-Cultural Marketing of Acupuncture and Moxibustion Based on the Belt and Road Initiative
AU  - Zeng Zhi
Y1  - 2019/06/15
PY  - 2019
N1  - https://doi.org/10.11648/j.hss.20190702.13
DO  - 10.11648/j.hss.20190702.13
T2  - Humanities and Social Sciences
JF  - Humanities and Social Sciences
JO  - Humanities and Social Sciences
SP  - 67
EP  - 70
PB  - Science Publishing Group
SN  - 2330-8184
UR  - https://doi.org/10.11648/j.hss.20190702.13
AB  - The promotion and dissemination of traditional Chinese medicine culture is an important component of the national science and technology link along the Belt and Road as well as the basis for building a community of healthy destinies. In recent years, there has been a worldwide boom in acupuncture academic research, acupuncture cross-cultural marketing has developed rapidly. Understanding and grasping the development status of acupuncture and moxibustion in foreign countries and its future development trends are of great significance to how acupuncture and moxibustion go further into the world and also greatly promote and represent the status and impact of cross-cultural communication of "Chinese elements".
VL  - 7
IS  - 2
ER  -

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Author Information

Zeng Zhi

Nanjing University of Chinese Medicine, College of Health Economics and Management, Nanjing, China

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APA Style

Zeng Zhi. (2019). Research on Cross-Cultural Marketing of Acupuncture and Moxibustion Based on the Belt and Road Initiative. Humanities and Social Sciences, 7(2), 67-70. https://doi.org/10.11648/j.hss.20190702.13

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ACS Style

Zeng Zhi. Research on Cross-Cultural Marketing of Acupuncture and Moxibustion Based on the Belt and Road Initiative. Humanit. Soc. Sci. 2019, 7(2), 67-70. doi: 10.11648/j.hss.20190702.13

Copy | Download

AMA Style

Zeng Zhi. Research on Cross-Cultural Marketing of Acupuncture and Moxibustion Based on the Belt and Road Initiative. Humanit Soc Sci. 2019;7(2):67-70. doi: 10.11648/j.hss.20190702.13

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@article{10.11648/j.hss.20190702.13,
  author = {Zeng Zhi},
  title = {Research on Cross-Cultural Marketing of Acupuncture and Moxibustion Based on the Belt and Road Initiative},
  journal = {Humanities and Social Sciences},
  volume = {7},
  number = {2},
  pages = {67-70},
  doi = {10.11648/j.hss.20190702.13},
  url = {https://doi.org/10.11648/j.hss.20190702.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hss.20190702.13},
  abstract = {The promotion and dissemination of traditional Chinese medicine culture is an important component of the national science and technology link along the Belt and Road as well as the basis for building a community of healthy destinies. In recent years, there has been a worldwide boom in acupuncture academic research, acupuncture cross-cultural marketing has developed rapidly. Understanding and grasping the development status of acupuncture and moxibustion in foreign countries and its future development trends are of great significance to how acupuncture and moxibustion go further into the world and also greatly promote and represent the status and impact of cross-cultural communication of "Chinese elements".},
 year = {2019}
}

Copy | Download

TY  - JOUR
T1  - Research on Cross-Cultural Marketing of Acupuncture and Moxibustion Based on the Belt and Road Initiative
AU  - Zeng Zhi
Y1  - 2019/06/15
PY  - 2019
N1  - https://doi.org/10.11648/j.hss.20190702.13
DO  - 10.11648/j.hss.20190702.13
T2  - Humanities and Social Sciences
JF  - Humanities and Social Sciences
JO  - Humanities and Social Sciences
SP  - 67
EP  - 70
PB  - Science Publishing Group
SN  - 2330-8184
UR  - https://doi.org/10.11648/j.hss.20190702.13
AB  - The promotion and dissemination of traditional Chinese medicine culture is an important component of the national science and technology link along the Belt and Road as well as the basis for building a community of healthy destinies. In recent years, there has been a worldwide boom in acupuncture academic research, acupuncture cross-cultural marketing has developed rapidly. Understanding and grasping the development status of acupuncture and moxibustion in foreign countries and its future development trends are of great significance to how acupuncture and moxibustion go further into the world and also greatly promote and represent the status and impact of cross-cultural communication of "Chinese elements".
VL  - 7
IS  - 2
ER  -

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