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A Traditional Approach Towards Identification and Evaluation of the Components of Verbal and Nonverbal Communications in the Tea Houses of Tabriz

Received: 24 April 2017     Accepted: 8 May 2017     Published: 21 June 2017
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Abstract

Communication is one of the main activities of human beings through which they can convey their needs and messages to each other and also understand what others need or want and do. Of course, this is not fulfilled merely through verbal and written activities; but behavioral activities including both verbal and nonverbal elements (vocals), speech tones, and sounds play essential roles. Hence, the main objective of this study is to identify and then evaluate the components of verbal and nonverbal communications in the tea houses (traditional cafés) of Tabriz, a city in northwestern Iran. To achieve this aim, the data collection was conducted through interview and observation. The population of the study included all the tea houses and their customers scattered in Tabriz. Then cluster sampling method was used and all the tea houses were divided into 3 main groups of overcrowded, medium and low-crowded. Accordingly, 4 tea houses were selected from each of these groups and the samples were chosen randomly. Furthermore, this study emphasizes Habermas’s theory of the Public Sphere and Albert Mehrabian’s verbal and nonverbal communications. The findings suggest that there is no significant difference between verbal and nonverbal communications in the tea houses of Tabriz, though nonverbal communications enjoy relative independence and also act as supplementary to verbal communications. Meanwhile, the results indicate that the functions of tea houses have changed and their role has faded.

Published in Humanities and Social Sciences (Volume 5, Issue 4)
DOI 10.11648/j.hss.20170504.11
Page(s) 130-137
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2017. Published by Science Publishing Group

Keywords

Tea House, Verbal Communication, Nonverbal Communication, Habermas

References
[1] Azari, G. (2006). An introduction to the principles of human communication. Tehran: Education Department of IRIB.
[2] Bitooshi, R. (2015). Evaluating the Role of Human Communication Skill (verbal –non-verbal) of the Staff of Refah-e-Kargaran Bank on Customer Satisfaction. An MA Thesis: Islamic Azad University, Central Branch of Tehran.
[3] Blookbashi, A. (2013). Tea houses in Iran. Tehran: Office of Cultural Researches, 1st edition.
[4] Dadgaran, S. M. (2014). The principles of social communication. Tehran: Firouzeh Publications.
[5] Forghani, M. (2004). An Introduction to Human Communications in Iran. Tehran: Publications of Media Research Center, 1st edition.
[6] Farhangi, A. (2009). Basics of human communication. Tehran: Publications of Rasa Cultural Institute, 14th edition.
[7] Ghasemi, N. (2010). Overviewing the role of traditional communication in the modern world. Kheyme: V46; 5207.
[8] Mirhosseini, A. & Nourbakhsh, M. (2006). Theories of Communications. Tehran: Jungle Publications, 1st edition.
[9] Moghadam Kia, R. (2008). Language, Status and Power in Iran. Tehran: Ney Publications, 2nd edition.
[10] Mohsenirad, M. (2006). Communications. Tehran: Soroosh Publications, 6th edition.
[11] Motakefi, F. & Alaei Cherehbarhagh, A. (2015). Once upon a time in tea houses. Tehran: Jahan Jam-e-Jam Publications, 1st edition.
[12] Mousavi, F. (2009). Nonverbal behavior in interpersonal relations. Tehran: Danesh Publications, 1st edition.
[13] Salasi, M. (2010). Sociological theory in the contemporary era. Tehran: Elmi Publications.
[14] Sarookhani, B. (1997). Sociology of Communication. Tehran: Ettelaat Publications, 2nd edition.
[15] Ulusoy, K. (2011). Turk toplum hayatinda yaşatilan kahve ve kahvehane kulturu (bir s .lu kultur ve sosyal cevre eğitimi calişmasi). millî folklor, 2011, y›l 23, say› 89: 159-169.
[16] Ürer, H. (2010). Osmanli'da kahve/kahvehane kültürü ve salihli'den bir kahvehane örneği "himaye-i etfal. sanat tarihi dergisi. sayı/number xix/2. ekim/ october 2010, 1-26.
[17] Zakavati Gharagozlu, A. Verbal Communication. Tehran: Soroosh Publications, 3rd edition.
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  • APA Style

    Gholamreza Azari, Mehran Samadi, Esmaeil Jafari. (2017). A Traditional Approach Towards Identification and Evaluation of the Components of Verbal and Nonverbal Communications in the Tea Houses of Tabriz. Humanities and Social Sciences, 5(4), 130-137. https://doi.org/10.11648/j.hss.20170504.11

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    ACS Style

    Gholamreza Azari; Mehran Samadi; Esmaeil Jafari. A Traditional Approach Towards Identification and Evaluation of the Components of Verbal and Nonverbal Communications in the Tea Houses of Tabriz. Humanit. Soc. Sci. 2017, 5(4), 130-137. doi: 10.11648/j.hss.20170504.11

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    AMA Style

    Gholamreza Azari, Mehran Samadi, Esmaeil Jafari. A Traditional Approach Towards Identification and Evaluation of the Components of Verbal and Nonverbal Communications in the Tea Houses of Tabriz. Humanit Soc Sci. 2017;5(4):130-137. doi: 10.11648/j.hss.20170504.11

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  • @article{10.11648/j.hss.20170504.11,
      author = {Gholamreza Azari and Mehran Samadi and Esmaeil Jafari},
      title = {A Traditional Approach Towards Identification and Evaluation of the Components of Verbal and Nonverbal Communications in the Tea Houses of Tabriz},
      journal = {Humanities and Social Sciences},
      volume = {5},
      number = {4},
      pages = {130-137},
      doi = {10.11648/j.hss.20170504.11},
      url = {https://doi.org/10.11648/j.hss.20170504.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hss.20170504.11},
      abstract = {Communication is one of the main activities of human beings through which they can convey their needs and messages to each other and also understand what others need or want and do. Of course, this is not fulfilled merely through verbal and written activities; but behavioral activities including both verbal and nonverbal elements (vocals), speech tones, and sounds play essential roles. Hence, the main objective of this study is to identify and then evaluate the components of verbal and nonverbal communications in the tea houses (traditional cafés) of Tabriz, a city in northwestern Iran. To achieve this aim, the data collection was conducted through interview and observation. The population of the study included all the tea houses and their customers scattered in Tabriz. Then cluster sampling method was used and all the tea houses were divided into 3 main groups of overcrowded, medium and low-crowded. Accordingly, 4 tea houses were selected from each of these groups and the samples were chosen randomly. Furthermore, this study emphasizes Habermas’s theory of the Public Sphere and Albert Mehrabian’s verbal and nonverbal communications. The findings suggest that there is no significant difference between verbal and nonverbal communications in the tea houses of Tabriz, though nonverbal communications enjoy relative independence and also act as supplementary to verbal communications. Meanwhile, the results indicate that the functions of tea houses have changed and their role has faded.},
     year = {2017}
    }
    

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    AU  - Gholamreza Azari
    AU  - Mehran Samadi
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    DO  - 10.11648/j.hss.20170504.11
    T2  - Humanities and Social Sciences
    JF  - Humanities and Social Sciences
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    EP  - 137
    PB  - Science Publishing Group
    SN  - 2330-8184
    UR  - https://doi.org/10.11648/j.hss.20170504.11
    AB  - Communication is one of the main activities of human beings through which they can convey their needs and messages to each other and also understand what others need or want and do. Of course, this is not fulfilled merely through verbal and written activities; but behavioral activities including both verbal and nonverbal elements (vocals), speech tones, and sounds play essential roles. Hence, the main objective of this study is to identify and then evaluate the components of verbal and nonverbal communications in the tea houses (traditional cafés) of Tabriz, a city in northwestern Iran. To achieve this aim, the data collection was conducted through interview and observation. The population of the study included all the tea houses and their customers scattered in Tabriz. Then cluster sampling method was used and all the tea houses were divided into 3 main groups of overcrowded, medium and low-crowded. Accordingly, 4 tea houses were selected from each of these groups and the samples were chosen randomly. Furthermore, this study emphasizes Habermas’s theory of the Public Sphere and Albert Mehrabian’s verbal and nonverbal communications. The findings suggest that there is no significant difference between verbal and nonverbal communications in the tea houses of Tabriz, though nonverbal communications enjoy relative independence and also act as supplementary to verbal communications. Meanwhile, the results indicate that the functions of tea houses have changed and their role has faded.
    VL  - 5
    IS  - 4
    ER  - 

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Author Information
  • Department of Communication Sciences, Islamic Azad University of Central Tehran, Tehran, Iran

  • Department of Communication Sciences, Islamic Azad University of Tabriz, Tabriz, Iran

  • Department of Communication Sciences, Islamic Azad University of Tabriz, Tabriz, Iran

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