Consumer Behaviour Analysis in Online Music Purchases in Indonesia by Implementing 7P’s Marketing Strategy Using Quality Function Deployment (QFD)

Rizki Ariyani; Tristyanti Yusnitasari; Teddy Oswari; Reni Diah Kusumawati; Saurabh Mittal

doi:doi:10.11648/j.ajetm.20190403.11

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Consumer Behaviour Analysis in Online Music Purchases in Indonesia by Implementing 7P’s Marketing Strategy Using Quality Function Deployment (QFD)

Rizki Ariyani, Tristyanti Yusnitasari, Teddy Oswari, Reni Diah Kusumawati, Saurabh Mittal

Published in American Journal of Engineering and Technology Management (Volume 4, Issue 3)

Received: 31 January 2019 Accepted: 21 May 2019 Published: 27 September 2019

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Abstract

Music is the expression of one's feelings which are expressed in beautiful tones and poems. Music can be packaged in the form of cassette or Compact Disc (CD), on this millennial era, music can be enjoyed from music sites, as well as in smartphone applications with various musical genres. Music is easy to access now, where people can enjoy music anywhere and anytime through music sites. To build a system for purchasing music online, this study is aim to analyze consumer behavior in purchasing music online in Indonesia by implementing 7P's Marketing Strategy and Quality Function Deployment (QFD). Questionnaire is used to get data from respondents and data obtained from respondents will be processed using the Application of Quality Functions. Data from respondents are to identify consumer needs and for technical requirements. The research methodology begins with gathering user needs and analyze data using QFD. The results of analysts on House of Quality have 6 elements that are prioritized for the development of system that will be built on purchase music online.

Published in	American Journal of Engineering and Technology Management (Volume 4, Issue 3)
DOI	10.11648/j.ajetm.20190403.11
Page(s)	57-65
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2019. Published by Science Publishing Group

Keywords

Consumer Behavior, Online Music, 7P’s Marketing Strategy, QFD

References

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[2]	Saldana, Pablo. 2016. Differences in How Boomers and Millennials Expereince Listening to Recorded Music. Theses, Portland State University, Portland, USA. Doi: 10.15760/honors.309.
[3]	Kusumawati, R. D., Oswari, T., Utomo, R. B., Kumar, V. 2014. The Influence of 7P’s of Marketing Mix on Buying Intention of Music Product in Indonesia. Procedia Engineering, Vol. 97, pp. 1765-1771. https://doi.org/10.1016/j.proeng.2014.12.328.
[4]	Kusumawati, Reni D., Purnamasari, D., Sardiyo. 2013. Innovation and Promotion Activities in the Internet to Increase Sales Volume of Music Product Using Augmented Reality. Egitania Sciencia Journal, 13 (7).
[5]	Oswari, T., Kusumawati, RD., Yusnitasari, T., Shukla, V. K. 2018. The Affect of Marketing Mix and National Culture on Consumer Buying Intention of Music Product: A Case Study of Indonesia and India Consumers. Proceeding of International Conference on Management in Emerging Markets.
[6]	Caillet, Maxence dan Daniel Yamba-Guimbi. 2010. The State of Digital Music Market in France and Its Tendencies. Dissertation in Business. Högskolan Halmstad, Perancis.
[7]	Tjiptono, Fandy. 2001. Strategi Pemasaran. Edisi Kedua Cetakan Kelima. Andi Offset, Yogyakarta.
[8]	Kotler, Philip and Keller, K. Lane. 2016. Marketing Management. 15th Edition, Prentice Hall, Inc. A Pearson Education Company, Upper Saddle River, New Jersey.
[9]	Zeithaml, V. A. Bitner, M. O., dan Gremler, D. E. 2013. Service Marketing: Integrating Customer Focus Across The Firm, 16th Edition. McGraw-Hill/Irwin, New York, NY.
[10]	Kotler, Philip and Gary Armstrong. 2018. Principles of Marketing, 17h Edition, Prentice Hall, Inc. A Pearson Education Company, Upper Saddle River, New Jersey.
[11]	Domingos, A., Silva, J. C. M., Pereira, J. A. 2017. On The Use of The Quality Function Deployment Matrix for Flexible and Quantitative Prioritization. Journal of Advanced Management Science, Vol. 5 No. 5.
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[13]	Chen, L. and Chen, C. 2014. Normalisation Models for Prioritising Design Requirements for Quality Function Deployment Processes. International Journal Prod. Res., Vol. 52 No. 2, pp. 299-313.
[14]	Cohen, Louis. 1995. Quality Function Deployment: How to Make QFD Work for You. Prentice Hall, New Jersey.
[15]	Tjiptono, Fandy & Anastasia Diana. 2003. Total quality management, Andi, Yogyakarta.
[16]	Alrabghi, Leenah O. 2013. QFD In Software Engineering. Master Thesis, Kent State University.
[17]	Sugiyono. 2012. Memahami Penelitian Kualitatif. Bandung: ALFABETA.

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APA Style

Rizki Ariyani, Tristyanti Yusnitasari, Teddy Oswari, Reni Diah Kusumawati, Saurabh Mittal. (2019). Consumer Behaviour Analysis in Online Music Purchases in Indonesia by Implementing 7P’s Marketing Strategy Using Quality Function Deployment (QFD). American Journal of Engineering and Technology Management, 4(3), 57-65. https://doi.org/10.11648/j.ajetm.20190403.11

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ACS Style

Rizki Ariyani; Tristyanti Yusnitasari; Teddy Oswari; Reni Diah Kusumawati; Saurabh Mittal. Consumer Behaviour Analysis in Online Music Purchases in Indonesia by Implementing 7P’s Marketing Strategy Using Quality Function Deployment (QFD). Am. J. Eng. Technol. Manag. 2019, 4(3), 57-65. doi: 10.11648/j.ajetm.20190403.11

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AMA Style

Rizki Ariyani, Tristyanti Yusnitasari, Teddy Oswari, Reni Diah Kusumawati, Saurabh Mittal. Consumer Behaviour Analysis in Online Music Purchases in Indonesia by Implementing 7P’s Marketing Strategy Using Quality Function Deployment (QFD). Am J Eng Technol Manag. 2019;4(3):57-65. doi: 10.11648/j.ajetm.20190403.11

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@article{10.11648/j.ajetm.20190403.11,
  author = {Rizki Ariyani and Tristyanti Yusnitasari and Teddy Oswari and Reni Diah Kusumawati and Saurabh Mittal},
  title = {Consumer Behaviour Analysis in Online Music Purchases in Indonesia by Implementing 7P’s Marketing Strategy Using Quality Function Deployment (QFD)},
  journal = {American Journal of Engineering and Technology Management},
  volume = {4},
  number = {3},
  pages = {57-65},
  doi = {10.11648/j.ajetm.20190403.11},
  url = {https://doi.org/10.11648/j.ajetm.20190403.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajetm.20190403.11},
  abstract = {Music is the expression of one's feelings which are expressed in beautiful tones and poems. Music can be packaged in the form of cassette or Compact Disc (CD), on this millennial era, music can be enjoyed from music sites, as well as in smartphone applications with various musical genres. Music is easy to access now, where people can enjoy music anywhere and anytime through music sites. To build a system for purchasing music online, this study is aim to analyze consumer behavior in purchasing music online in Indonesia by implementing 7P's Marketing Strategy and Quality Function Deployment (QFD). Questionnaire is used to get data from respondents and data obtained from respondents will be processed using the Application of Quality Functions. Data from respondents are to identify consumer needs and for technical requirements. The research methodology begins with gathering user needs and analyze data using QFD. The results of analysts on House of Quality have 6 elements that are prioritized for the development of system that will be built on purchase music online.},
 year = {2019}
}

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TY  - JOUR
T1  - Consumer Behaviour Analysis in Online Music Purchases in Indonesia by Implementing 7P’s Marketing Strategy Using Quality Function Deployment (QFD)
AU  - Rizki Ariyani
AU  - Tristyanti Yusnitasari
AU  - Teddy Oswari
AU  - Reni Diah Kusumawati
AU  - Saurabh Mittal
Y1  - 2019/09/27
PY  - 2019
N1  - https://doi.org/10.11648/j.ajetm.20190403.11
DO  - 10.11648/j.ajetm.20190403.11
T2  - American Journal of Engineering and Technology Management
JF  - American Journal of Engineering and Technology Management
JO  - American Journal of Engineering and Technology Management
SP  - 57
EP  - 65
PB  - Science Publishing Group
SN  - 2575-1441
UR  - https://doi.org/10.11648/j.ajetm.20190403.11
AB  - Music is the expression of one's feelings which are expressed in beautiful tones and poems. Music can be packaged in the form of cassette or Compact Disc (CD), on this millennial era, music can be enjoyed from music sites, as well as in smartphone applications with various musical genres. Music is easy to access now, where people can enjoy music anywhere and anytime through music sites. To build a system for purchasing music online, this study is aim to analyze consumer behavior in purchasing music online in Indonesia by implementing 7P's Marketing Strategy and Quality Function Deployment (QFD). Questionnaire is used to get data from respondents and data obtained from respondents will be processed using the Application of Quality Functions. Data from respondents are to identify consumer needs and for technical requirements. The research methodology begins with gathering user needs and analyze data using QFD. The results of analysts on House of Quality have 6 elements that are prioritized for the development of system that will be built on purchase music online.
VL  - 4
IS  - 3
ER  -

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Author Information

Rizki Ariyani

Faculty of Computer Science, Gunadarma University, Depok, Indonesia
Tristyanti Yusnitasari

Faculty of Computer Science, Gunadarma University, Depok, Indonesia
Teddy Oswari

Faculty of Economics, Gunadarma University, Depok, Indonesia
Reni Diah Kusumawati

Faculty of Economics, Gunadarma University, Depok, Indonesia
Saurabh Mittal

Faculty of Computer Science, Asia Pacific Institute of Management, New Delhi, India

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Plain Text BibTeX RIS

APA Style

Rizki Ariyani, Tristyanti Yusnitasari, Teddy Oswari, Reni Diah Kusumawati, Saurabh Mittal. (2019). Consumer Behaviour Analysis in Online Music Purchases in Indonesia by Implementing 7P’s Marketing Strategy Using Quality Function Deployment (QFD). American Journal of Engineering and Technology Management, 4(3), 57-65. https://doi.org/10.11648/j.ajetm.20190403.11

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ACS Style

Rizki Ariyani; Tristyanti Yusnitasari; Teddy Oswari; Reni Diah Kusumawati; Saurabh Mittal. Consumer Behaviour Analysis in Online Music Purchases in Indonesia by Implementing 7P’s Marketing Strategy Using Quality Function Deployment (QFD). Am. J. Eng. Technol. Manag. 2019, 4(3), 57-65. doi: 10.11648/j.ajetm.20190403.11

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AMA Style

Rizki Ariyani, Tristyanti Yusnitasari, Teddy Oswari, Reni Diah Kusumawati, Saurabh Mittal. Consumer Behaviour Analysis in Online Music Purchases in Indonesia by Implementing 7P’s Marketing Strategy Using Quality Function Deployment (QFD). Am J Eng Technol Manag. 2019;4(3):57-65. doi: 10.11648/j.ajetm.20190403.11

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@article{10.11648/j.ajetm.20190403.11,
  author = {Rizki Ariyani and Tristyanti Yusnitasari and Teddy Oswari and Reni Diah Kusumawati and Saurabh Mittal},
  title = {Consumer Behaviour Analysis in Online Music Purchases in Indonesia by Implementing 7P’s Marketing Strategy Using Quality Function Deployment (QFD)},
  journal = {American Journal of Engineering and Technology Management},
  volume = {4},
  number = {3},
  pages = {57-65},
  doi = {10.11648/j.ajetm.20190403.11},
  url = {https://doi.org/10.11648/j.ajetm.20190403.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajetm.20190403.11},
  abstract = {Music is the expression of one's feelings which are expressed in beautiful tones and poems. Music can be packaged in the form of cassette or Compact Disc (CD), on this millennial era, music can be enjoyed from music sites, as well as in smartphone applications with various musical genres. Music is easy to access now, where people can enjoy music anywhere and anytime through music sites. To build a system for purchasing music online, this study is aim to analyze consumer behavior in purchasing music online in Indonesia by implementing 7P's Marketing Strategy and Quality Function Deployment (QFD). Questionnaire is used to get data from respondents and data obtained from respondents will be processed using the Application of Quality Functions. Data from respondents are to identify consumer needs and for technical requirements. The research methodology begins with gathering user needs and analyze data using QFD. The results of analysts on House of Quality have 6 elements that are prioritized for the development of system that will be built on purchase music online.},
 year = {2019}
}

Copy | Download

TY  - JOUR
T1  - Consumer Behaviour Analysis in Online Music Purchases in Indonesia by Implementing 7P’s Marketing Strategy Using Quality Function Deployment (QFD)
AU  - Rizki Ariyani
AU  - Tristyanti Yusnitasari
AU  - Teddy Oswari
AU  - Reni Diah Kusumawati
AU  - Saurabh Mittal
Y1  - 2019/09/27
PY  - 2019
N1  - https://doi.org/10.11648/j.ajetm.20190403.11
DO  - 10.11648/j.ajetm.20190403.11
T2  - American Journal of Engineering and Technology Management
JF  - American Journal of Engineering and Technology Management
JO  - American Journal of Engineering and Technology Management
SP  - 57
EP  - 65
PB  - Science Publishing Group
SN  - 2575-1441
UR  - https://doi.org/10.11648/j.ajetm.20190403.11
AB  - Music is the expression of one's feelings which are expressed in beautiful tones and poems. Music can be packaged in the form of cassette or Compact Disc (CD), on this millennial era, music can be enjoyed from music sites, as well as in smartphone applications with various musical genres. Music is easy to access now, where people can enjoy music anywhere and anytime through music sites. To build a system for purchasing music online, this study is aim to analyze consumer behavior in purchasing music online in Indonesia by implementing 7P's Marketing Strategy and Quality Function Deployment (QFD). Questionnaire is used to get data from respondents and data obtained from respondents will be processed using the Application of Quality Functions. Data from respondents are to identify consumer needs and for technical requirements. The research methodology begins with gathering user needs and analyze data using QFD. The results of analysts on House of Quality have 6 elements that are prioritized for the development of system that will be built on purchase music online.
VL  - 4
IS  - 3
ER  -

Copy | Download