The aim of the study was to investigating the effect of internal marketing (training & development, communication, motivation and reward) on employee job satisfaction in Ethiopian public Health Care Institution (HCIs) at Silte Zone selected public Hospitals. Data were collected from 373 employees through questionnaire and interview based surveys to investigate the effect of internal marketing on employees’ job satisfaction. The respondents were chosen using both probability and non-probability sampling technique and also the research was used both descriptive as well as explanatory research design. After collecting the data, different statistical tests including descriptive statistics like mean, standard deviation and inferential statistics like correlation and regression were applied using SPSS version 24 software. The results of descriptive statistics showed that the level of internal marketing practices was above average and there was a large gap in the internal marketing practices of the selected public health agencies. The finding of this study revealed that, all dimensions of IM have positive and statistically significant effect with employees ‘job satisfaction. Therefore it is reasonable to conclude that, hospital managers need to identify the benefits of internal marketing for the satisfaction of employee. Based on the conclusion the researcher wants to recommend that, health care institutions should make every effort to prioritize key aspects while conducting internal marketing activities to achieve the highest level of job satisfaction for their employees and these satiability of the organizations.
| Published in | Advances in Applied Sciences (Volume 7, Issue 4) |
| DOI | 10.11648/j.aas.20220704.11 |
| Page(s) | 99-115 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2022. Published by Science Publishing Group |
Internal Marketing, Training and Development, Communication, Motivation, Reward & Job Satisfaction
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APA Style
Musefa Yesin Hussin. (2022). Investigating Effect Internal Marketing on Employee Job Satisfaction in the Context of Ethiopian Public Health Care Institution (HCIs) at Silte Zone Selected Public Hospitals. Advances in Applied Sciences, 7(4), 99-115. https://doi.org/10.11648/j.aas.20220704.11
ACS Style
Musefa Yesin Hussin. Investigating Effect Internal Marketing on Employee Job Satisfaction in the Context of Ethiopian Public Health Care Institution (HCIs) at Silte Zone Selected Public Hospitals. Adv. Appl. Sci. 2022, 7(4), 99-115. doi: 10.11648/j.aas.20220704.11
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Download@article{10.11648/j.aas.20220704.11,
author = {Musefa Yesin Hussin},
title = {Investigating Effect Internal Marketing on Employee Job Satisfaction in the Context of Ethiopian Public Health Care Institution (HCIs) at Silte Zone Selected Public Hospitals},
journal = {Advances in Applied Sciences},
volume = {7},
number = {4},
pages = {99-115},
doi = {10.11648/j.aas.20220704.11},
url = {https://doi.org/10.11648/j.aas.20220704.11},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.aas.20220704.11},
abstract = {The aim of the study was to investigating the effect of internal marketing (training & development, communication, motivation and reward) on employee job satisfaction in Ethiopian public Health Care Institution (HCIs) at Silte Zone selected public Hospitals. Data were collected from 373 employees through questionnaire and interview based surveys to investigate the effect of internal marketing on employees’ job satisfaction. The respondents were chosen using both probability and non-probability sampling technique and also the research was used both descriptive as well as explanatory research design. After collecting the data, different statistical tests including descriptive statistics like mean, standard deviation and inferential statistics like correlation and regression were applied using SPSS version 24 software. The results of descriptive statistics showed that the level of internal marketing practices was above average and there was a large gap in the internal marketing practices of the selected public health agencies. The finding of this study revealed that, all dimensions of IM have positive and statistically significant effect with employees ‘job satisfaction. Therefore it is reasonable to conclude that, hospital managers need to identify the benefits of internal marketing for the satisfaction of employee. Based on the conclusion the researcher wants to recommend that, health care institutions should make every effort to prioritize key aspects while conducting internal marketing activities to achieve the highest level of job satisfaction for their employees and these satiability of the organizations.},
year = {2022}
}
TY - JOUR T1 - Investigating Effect Internal Marketing on Employee Job Satisfaction in the Context of Ethiopian Public Health Care Institution (HCIs) at Silte Zone Selected Public Hospitals AU - Musefa Yesin Hussin Y1 - 2022/10/11 PY - 2022 N1 - https://doi.org/10.11648/j.aas.20220704.11 DO - 10.11648/j.aas.20220704.11 T2 - Advances in Applied Sciences JF - Advances in Applied Sciences JO - Advances in Applied Sciences SP - 99 EP - 115 PB - Science Publishing Group SN - 2575-1514 UR - https://doi.org/10.11648/j.aas.20220704.11 AB - The aim of the study was to investigating the effect of internal marketing (training & development, communication, motivation and reward) on employee job satisfaction in Ethiopian public Health Care Institution (HCIs) at Silte Zone selected public Hospitals. Data were collected from 373 employees through questionnaire and interview based surveys to investigate the effect of internal marketing on employees’ job satisfaction. The respondents were chosen using both probability and non-probability sampling technique and also the research was used both descriptive as well as explanatory research design. After collecting the data, different statistical tests including descriptive statistics like mean, standard deviation and inferential statistics like correlation and regression were applied using SPSS version 24 software. The results of descriptive statistics showed that the level of internal marketing practices was above average and there was a large gap in the internal marketing practices of the selected public health agencies. The finding of this study revealed that, all dimensions of IM have positive and statistically significant effect with employees ‘job satisfaction. Therefore it is reasonable to conclude that, hospital managers need to identify the benefits of internal marketing for the satisfaction of employee. Based on the conclusion the researcher wants to recommend that, health care institutions should make every effort to prioritize key aspects while conducting internal marketing activities to achieve the highest level of job satisfaction for their employees and these satiability of the organizations. VL - 7 IS - 4 ER -
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