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Cooperation and Competition: The Analysis of Strategy in Duopoly Online Video Websites

Received: 16 June 2015     Accepted: 9 July 2015     Published: 21 July 2015
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Abstract

This paper studies the coopetition between two websites which are platforms to offer online video. We use two-sided market theory and game theory to analyze a duopoly market of online video websites. An online video service system is established, including online video websites, copyright owners of online video, advertisers and viewers. After discussing the negotiation of copyright trading, the effect for viewers to watch online video, the effect of advertising, we focus on the coopetition between the duopoly online video websites. We conclude that cooperation is the optimal strategy to promote the development of online video websites.

Published in Science Journal of Business and Management (Volume 3, Issue 4)
DOI 10.11648/j.sjbm.20150304.13
Page(s) 109-115
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Online Video Service, Online Video Website, Coopetition, Game Theory, Two-Sided Market

References
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[8] Choi J P. Broadcast Competition And Advertising With Free Entry: Subscription vs. Free-to-air[J]. Information Economics and Policy, 2006, 18(2): 181-196.
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[10] Kind H J, Nilssen T, Lars S⊘rgard. Competition for Viewers and Advertisers in a TV Oligopoly[J]. Journal of Media Economics, 2007, 20(3): 211-233.
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  • APA Style

    Li Zhihong, Cheng Yu, Wu Yushan. (2015). Cooperation and Competition: The Analysis of Strategy in Duopoly Online Video Websites. Science Journal of Business and Management, 3(4), 109-115. https://doi.org/10.11648/j.sjbm.20150304.13

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    ACS Style

    Li Zhihong; Cheng Yu; Wu Yushan. Cooperation and Competition: The Analysis of Strategy in Duopoly Online Video Websites. Sci. J. Bus. Manag. 2015, 3(4), 109-115. doi: 10.11648/j.sjbm.20150304.13

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    AMA Style

    Li Zhihong, Cheng Yu, Wu Yushan. Cooperation and Competition: The Analysis of Strategy in Duopoly Online Video Websites. Sci J Bus Manag. 2015;3(4):109-115. doi: 10.11648/j.sjbm.20150304.13

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  • @article{10.11648/j.sjbm.20150304.13,
      author = {Li Zhihong and Cheng Yu and Wu Yushan},
      title = {Cooperation and Competition: The Analysis of Strategy in Duopoly Online Video Websites},
      journal = {Science Journal of Business and Management},
      volume = {3},
      number = {4},
      pages = {109-115},
      doi = {10.11648/j.sjbm.20150304.13},
      url = {https://doi.org/10.11648/j.sjbm.20150304.13},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20150304.13},
      abstract = {This paper studies the coopetition between two websites which are platforms to offer online video. We use two-sided market theory and game theory to analyze a duopoly market of online video websites. An online video service system is established, including online video websites, copyright owners of online video, advertisers and viewers. After discussing the negotiation of copyright trading, the effect for viewers to watch online video, the effect of advertising, we focus on the coopetition between the duopoly online video websites. We conclude that cooperation is the optimal strategy to promote the development of online video websites.},
     year = {2015}
    }
    

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    T1  - Cooperation and Competition: The Analysis of Strategy in Duopoly Online Video Websites
    AU  - Li Zhihong
    AU  - Cheng Yu
    AU  - Wu Yushan
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    JF  - Science Journal of Business and Management
    JO  - Science Journal of Business and Management
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    EP  - 115
    PB  - Science Publishing Group
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    UR  - https://doi.org/10.11648/j.sjbm.20150304.13
    AB  - This paper studies the coopetition between two websites which are platforms to offer online video. We use two-sided market theory and game theory to analyze a duopoly market of online video websites. An online video service system is established, including online video websites, copyright owners of online video, advertisers and viewers. After discussing the negotiation of copyright trading, the effect for viewers to watch online video, the effect of advertising, we focus on the coopetition between the duopoly online video websites. We conclude that cooperation is the optimal strategy to promote the development of online video websites.
    VL  - 3
    IS  - 4
    ER  - 

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Author Information
  • School of Business Administration, South China University of Technology, Guangzhou, China

  • School of Business Administration, South China University of Technology, Guangzhou, China

  • School of Business Administration, South China University of Technology, Guangzhou, China

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