This study examined the factors that determined dairy farmer households’ choice of a commercial milk marketing channel in Kericho County, Kenya. Multistage cluster sampling technique was employed in collecting data from 432 dairy farmers and survey data was analyzed using multivariate probit regression model. Marginal effect results revealed that a unit change in household’s pasture farm size and partnership in lobbying for better milk price increased the probability of selling milk only to commercial milk buyer by one and 19 percentage points respectively. The number of cows milked per day and milk storage/cooling raised the probability of selling raw milk to commercial buyers by 2.3 and 16.1 percentage points respectively. Commercial milk buyers valued security in raw milk supply which came from trusted relationships and from contracts with the dairy milk seller households. To increase the choices of commercial dairy milk marketing channels and hence the switching power of the dairy farmer households in Kericho County and by extension, Kenya as a whole, this study recommends strengthening the capacity of dairy farmer households by up scaling their technical knowhow and by enlarging their herd sizes. Further, the study recommends group formation, partnership development and increased financial investments in livestock milk markets by national and county governments.
| Published in | Journal of World Economic Research (Volume 7, Issue 3) |
| DOI | 10.11648/j.jwer.20180703.11 |
| Page(s) | 92-104 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2018. Published by Science Publishing Group |
Raw Dairy Milk, Farm Gate, Marketing Channel, Multivariate Probit Regression
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APA Style
Ngeno Elijah Kiplangat, Ngeno Vincent. (2018). Farm Gate Dairy Milk Marketing Channel Choice in Kericho County, Kenya. Journal of World Economic Research, 7(3), 92-104. https://doi.org/10.11648/j.jwer.20180703.11
ACS Style
Ngeno Elijah Kiplangat; Ngeno Vincent. Farm Gate Dairy Milk Marketing Channel Choice in Kericho County, Kenya. J. World Econ. Res. 2018, 7(3), 92-104. doi: 10.11648/j.jwer.20180703.11
AMA Style
Ngeno Elijah Kiplangat, Ngeno Vincent. Farm Gate Dairy Milk Marketing Channel Choice in Kericho County, Kenya. J World Econ Res. 2018;7(3):92-104. doi: 10.11648/j.jwer.20180703.11
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Download@article{10.11648/j.jwer.20180703.11,
author = {Ngeno Elijah Kiplangat and Ngeno Vincent},
title = {Farm Gate Dairy Milk Marketing Channel Choice in Kericho County, Kenya},
journal = {Journal of World Economic Research},
volume = {7},
number = {3},
pages = {92-104},
doi = {10.11648/j.jwer.20180703.11},
url = {https://doi.org/10.11648/j.jwer.20180703.11},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jwer.20180703.11},
abstract = {This study examined the factors that determined dairy farmer households’ choice of a commercial milk marketing channel in Kericho County, Kenya. Multistage cluster sampling technique was employed in collecting data from 432 dairy farmers and survey data was analyzed using multivariate probit regression model. Marginal effect results revealed that a unit change in household’s pasture farm size and partnership in lobbying for better milk price increased the probability of selling milk only to commercial milk buyer by one and 19 percentage points respectively. The number of cows milked per day and milk storage/cooling raised the probability of selling raw milk to commercial buyers by 2.3 and 16.1 percentage points respectively. Commercial milk buyers valued security in raw milk supply which came from trusted relationships and from contracts with the dairy milk seller households. To increase the choices of commercial dairy milk marketing channels and hence the switching power of the dairy farmer households in Kericho County and by extension, Kenya as a whole, this study recommends strengthening the capacity of dairy farmer households by up scaling their technical knowhow and by enlarging their herd sizes. Further, the study recommends group formation, partnership development and increased financial investments in livestock milk markets by national and county governments.},
year = {2018}
}
TY - JOUR T1 - Farm Gate Dairy Milk Marketing Channel Choice in Kericho County, Kenya AU - Ngeno Elijah Kiplangat AU - Ngeno Vincent Y1 - 2018/11/30 PY - 2018 N1 - https://doi.org/10.11648/j.jwer.20180703.11 DO - 10.11648/j.jwer.20180703.11 T2 - Journal of World Economic Research JF - Journal of World Economic Research JO - Journal of World Economic Research SP - 92 EP - 104 PB - Science Publishing Group SN - 2328-7748 UR - https://doi.org/10.11648/j.jwer.20180703.11 AB - This study examined the factors that determined dairy farmer households’ choice of a commercial milk marketing channel in Kericho County, Kenya. Multistage cluster sampling technique was employed in collecting data from 432 dairy farmers and survey data was analyzed using multivariate probit regression model. Marginal effect results revealed that a unit change in household’s pasture farm size and partnership in lobbying for better milk price increased the probability of selling milk only to commercial milk buyer by one and 19 percentage points respectively. The number of cows milked per day and milk storage/cooling raised the probability of selling raw milk to commercial buyers by 2.3 and 16.1 percentage points respectively. Commercial milk buyers valued security in raw milk supply which came from trusted relationships and from contracts with the dairy milk seller households. To increase the choices of commercial dairy milk marketing channels and hence the switching power of the dairy farmer households in Kericho County and by extension, Kenya as a whole, this study recommends strengthening the capacity of dairy farmer households by up scaling their technical knowhow and by enlarging their herd sizes. Further, the study recommends group formation, partnership development and increased financial investments in livestock milk markets by national and county governments. VL - 7 IS - 3 ER -
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