Corporate Sustainable Growth in a Pandemic Period: The Role of Growth Opportunities

Otuya Sunday; Akpoyibo Godspower

doi:doi:10.11648/j.jfa.20221001.16

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Corporate Sustainable Growth in a Pandemic Period: The Role of Growth Opportunities

Otuya Sunday, Akpoyibo Godspower

Published in Journal of Finance and Accounting (Volume 10, Issue 1)

Received: 22 November 2021 Accepted: 9 December 2021 Published: 9 February 2022

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Abstract

The outbreak and spread of the Corona virus disease 2019 (COVID-19) has brought with it uncertainty in business environment. The COVID-19 pandemic which has attracted considerable global attention has negatively affected business operations and national economies. To this end, this study examined the role of growth opportunities in mitigating the negative effect of COVID-19 pandemic on corporate sustainable growth. The study adopted an ex post facto research design and obtained data from financial statements of manufacturing companies for pre- and post-COVID-19 periods. The population of the study consists of all 76 manufacturing companies listed on the Nigeria Stock Exchange (NSE). The Hierarchical Linear Model (HLM) Regression was used as the method of data analysis. Findings of the study show that COVID-19 pandemic has had a significant negative effect on sustainable growth of listed manufacturing companies in Nigeria. The HLM analysis also indicated that higher growth opportunities mitigate the negative effects of COVID-19 on corporate sustainable growth. The finding further reveals that market intensity has a positive and significant effect on corporate sustainable growth. The study recommends that companies should exploit growth opportunities and increase marketing and sales promotions to survive in the post COVID-19 period.

Published in	Journal of Finance and Accounting (Volume 10, Issue 1)
DOI	10.11648/j.jfa.20221001.16
Page(s)	58-63
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

COVID-19, Corporate Sustainable Growth, Market Intensity, Growth Opportunities, Pandemic

References

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Otuya Sunday, Akpoyibo Godspower. (2022). Corporate Sustainable Growth in a Pandemic Period: The Role of Growth Opportunities. Journal of Finance and Accounting, 10(1), 58-63. https://doi.org/10.11648/j.jfa.20221001.16

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ACS Style

Otuya Sunday; Akpoyibo Godspower. Corporate Sustainable Growth in a Pandemic Period: The Role of Growth Opportunities. J. Finance Account. 2022, 10(1), 58-63. doi: 10.11648/j.jfa.20221001.16

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AMA Style

Otuya Sunday, Akpoyibo Godspower. Corporate Sustainable Growth in a Pandemic Period: The Role of Growth Opportunities. J Finance Account. 2022;10(1):58-63. doi: 10.11648/j.jfa.20221001.16

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@article{10.11648/j.jfa.20221001.16,
  author = {Otuya Sunday and Akpoyibo Godspower},
  title = {Corporate Sustainable Growth in a Pandemic Period: The Role of Growth Opportunities},
  journal = {Journal of Finance and Accounting},
  volume = {10},
  number = {1},
  pages = {58-63},
  doi = {10.11648/j.jfa.20221001.16},
  url = {https://doi.org/10.11648/j.jfa.20221001.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jfa.20221001.16},
  abstract = {The outbreak and spread of the Corona virus disease 2019 (COVID-19) has brought with it uncertainty in business environment. The COVID-19 pandemic which has attracted considerable global attention has negatively affected business operations and national economies. To this end, this study examined the role of growth opportunities in mitigating the negative effect of COVID-19 pandemic on corporate sustainable growth. The study adopted an ex post facto research design and obtained data from financial statements of manufacturing companies for pre- and post-COVID-19 periods. The population of the study consists of all 76 manufacturing companies listed on the Nigeria Stock Exchange (NSE). The Hierarchical Linear Model (HLM) Regression was used as the method of data analysis. Findings of the study show that COVID-19 pandemic has had a significant negative effect on sustainable growth of listed manufacturing companies in Nigeria. The HLM analysis also indicated that higher growth opportunities mitigate the negative effects of COVID-19 on corporate sustainable growth. The finding further reveals that market intensity has a positive and significant effect on corporate sustainable growth. The study recommends that companies should exploit growth opportunities and increase marketing and sales promotions to survive in the post COVID-19 period.},
 year = {2022}
}

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TY - JOUR
T1 - Corporate Sustainable Growth in a Pandemic Period: The Role of Growth Opportunities
AU - Otuya Sunday
AU - Akpoyibo Godspower
Y1 - 2022/02/09
PY - 2022
N1 - https://doi.org/10.11648/j.jfa.20221001.16
DO - 10.11648/j.jfa.20221001.16
T2 - Journal of Finance and Accounting
JF - Journal of Finance and Accounting
JO - Journal of Finance and Accounting
SP - 58
EP - 63
PB - Science Publishing Group
SN - 2330-7323
UR - https://doi.org/10.11648/j.jfa.20221001.16
AB - The outbreak and spread of the Corona virus disease 2019 (COVID-19) has brought with it uncertainty in business environment. The COVID-19 pandemic which has attracted considerable global attention has negatively affected business operations and national economies. To this end, this study examined the role of growth opportunities in mitigating the negative effect of COVID-19 pandemic on corporate sustainable growth. The study adopted an ex post facto research design and obtained data from financial statements of manufacturing companies for pre- and post-COVID-19 periods. The population of the study consists of all 76 manufacturing companies listed on the Nigeria Stock Exchange (NSE). The Hierarchical Linear Model (HLM) Regression was used as the method of data analysis. Findings of the study show that COVID-19 pandemic has had a significant negative effect on sustainable growth of listed manufacturing companies in Nigeria. The HLM analysis also indicated that higher growth opportunities mitigate the negative effects of COVID-19 on corporate sustainable growth. The finding further reveals that market intensity has a positive and significant effect on corporate sustainable growth. The study recommends that companies should exploit growth opportunities and increase marketing and sales promotions to survive in the post COVID-19 period.
VL - 10
IS - 1
ER -

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Author Information

Otuya Sunday

Department of Accounting & Finance, Edwin Clark University, Kiagbodo, Nigeria
Akpoyibo Godspower

Department of Business Administration, Faculty of Social Sciences, Delta State University, Abraka, Nigeria

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APA Style

Otuya Sunday, Akpoyibo Godspower. (2022). Corporate Sustainable Growth in a Pandemic Period: The Role of Growth Opportunities. Journal of Finance and Accounting, 10(1), 58-63. https://doi.org/10.11648/j.jfa.20221001.16

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ACS Style

Otuya Sunday; Akpoyibo Godspower. Corporate Sustainable Growth in a Pandemic Period: The Role of Growth Opportunities. J. Finance Account. 2022, 10(1), 58-63. doi: 10.11648/j.jfa.20221001.16

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AMA Style

Otuya Sunday, Akpoyibo Godspower. Corporate Sustainable Growth in a Pandemic Period: The Role of Growth Opportunities. J Finance Account. 2022;10(1):58-63. doi: 10.11648/j.jfa.20221001.16

Copy | Download

@article{10.11648/j.jfa.20221001.16,
  author = {Otuya Sunday and Akpoyibo Godspower},
  title = {Corporate Sustainable Growth in a Pandemic Period: The Role of Growth Opportunities},
  journal = {Journal of Finance and Accounting},
  volume = {10},
  number = {1},
  pages = {58-63},
  doi = {10.11648/j.jfa.20221001.16},
  url = {https://doi.org/10.11648/j.jfa.20221001.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jfa.20221001.16},
  abstract = {The outbreak and spread of the Corona virus disease 2019 (COVID-19) has brought with it uncertainty in business environment. The COVID-19 pandemic which has attracted considerable global attention has negatively affected business operations and national economies. To this end, this study examined the role of growth opportunities in mitigating the negative effect of COVID-19 pandemic on corporate sustainable growth. The study adopted an ex post facto research design and obtained data from financial statements of manufacturing companies for pre- and post-COVID-19 periods. The population of the study consists of all 76 manufacturing companies listed on the Nigeria Stock Exchange (NSE). The Hierarchical Linear Model (HLM) Regression was used as the method of data analysis. Findings of the study show that COVID-19 pandemic has had a significant negative effect on sustainable growth of listed manufacturing companies in Nigeria. The HLM analysis also indicated that higher growth opportunities mitigate the negative effects of COVID-19 on corporate sustainable growth. The finding further reveals that market intensity has a positive and significant effect on corporate sustainable growth. The study recommends that companies should exploit growth opportunities and increase marketing and sales promotions to survive in the post COVID-19 period.},
 year = {2022}
}

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