The Marketing Mix of Desert Tourism Applied in Islamic Economy

Yaha Aissa

doi:doi:10.11648/j.jbed.20220701.14

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The Marketing Mix of Desert Tourism Applied in Islamic Economy

Yaha Aissa

Published in Journal of Business and Economic Development (Volume 7, Issue 1)

Received: 8 December 2021 Accepted: 15 March 2022 Published: 29 March 2022

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Abstract

Tourism is the concept of movement in order to change the place and the environment for knowledge and understanding and to improve the standard of life, while the marketing mix is the concept of the appropriate mixture for the exchange and transfer of goods and services between multiple parties. What was required in order to study the marketing mix was to identify the market and its environment and then study the limits of possible interactions between the elements as they are in the concept of the marketing mix when studying general marketing and marketing for services. The beginning will be the preoccupation with desert tourism, then engage in the exploitation of the resources of the desert as an environment that produces wealth and finally the development of desert tourism in whole, by pushing the desert to move from the waste land to an environment suitable for growth, and perhaps the most important area that can be adopted for this research is the Sahara region, which occupies an area of 9,200,00 km, Which is preparing to turn from sand dunes to an active market by transforming into an African transit area with the activity of cross-desert roads and linking with the Mediterranean Sea in a short crossing for goods towards Europe. After the completion of the 400-long trans-Saharan road, moreover Algeria will turn into the best destinations for travel and adventures, and the desert will be a field for trade, travel and investment in a marketing mix of the type of service mix, in the physical distribution of transportation, storage and handling It will be the start of an effective contribution to the second Silk Road that connects the continents. This is what prompted us to first pay attention to desert tourism in the Algerian desert in various regions Biskra state, Ghardaia state, Tamanrasset state, to be the nucleus for research in the exploitation of deserts, and for research to manage desert resources and then valuing them we were going to answer the question: What is the fate of developing desert tourism to turn the desert into an active environment instead of keeping the desert as it is? and search of the appropriate marketing mix for this.

Published in	Journal of Business and Economic Development (Volume 7, Issue 1)
DOI	10.11648/j.jbed.20220701.14
Page(s)	25-30
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

Marketing Mix, Tourism, Desert, Current Applications

References

[1]	Abi Dhar Al-Qalamuni, Froo to Allah, third edition, Zad Publishing and Distribution, 2000, p. 68.
[2]	Shahid Elias, Tourism Marketing in Algeria, a theoretical and field study, unpublished doctoral thesis, University of Algiers 3, p. 52.
[3]	Talal Abboud, Internet Marketing, Dar Al-Rida Publishing, Syria, 2000, p. 145.
[4]	Saeed Muhammad Laham, Stories of the Noble Qur’an, Al-Hilal Library House, second edition, Beirut, Lebanon, 1995, p. 223.
[5]	Dr. Muhammad Awad, Fahd Al-Khatib, Principles of Marketing, second edition, Yazid Publishing Center, Jordan, 2004, p. 262.
[6]	Adnan Khalbous, The Evil of Markets, Dar Al-Siddiq, Syria, 2004, pp. 83-86.
[7]	Kotler talks about marketing, Jarir Bookstore, Riyadh, Saudi Arabia, 2000.
[8]	Yaha Issa, Allawi Omar, Belhimer Brahim, Market Analysis, Dar Al Khalduniya for Publishing and Distribution, Algeria, 2007, pg. 64.
[9]	Kaboul Hayat, desert tourism in Algeria, facts and prospects, Biskra province model, (university archives).
[10]	Sayhi Elkhamsa, Ben Seghair Fatma Zohraa, Jenidi Murad, The elements of desert tourism in Algeria, and requirements for its revitalization, Read pioneering experiences, Vol 2, pg 76-86, ARAA Economic Magazine.
[11]	Ilyes Kachout, Sorya Kahoul, The elements of desert tourism in Algeria and requirements for its revitalization, Biskra province example, Economic Development Magazine.
[12]	A. Jedidi Rouda, Aiach Abdellah, Desert tourism in Algeria, development strategy and foundations of sustainability.

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APA Style

Yaha Aissa. (2022). The Marketing Mix of Desert Tourism Applied in Islamic Economy. Journal of Business and Economic Development, 7(1), 25-30. https://doi.org/10.11648/j.jbed.20220701.14

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ACS Style

Yaha Aissa. The Marketing Mix of Desert Tourism Applied in Islamic Economy. J. Bus. Econ. Dev. 2022, 7(1), 25-30. doi: 10.11648/j.jbed.20220701.14

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AMA Style

Yaha Aissa. The Marketing Mix of Desert Tourism Applied in Islamic Economy. J Bus Econ Dev. 2022;7(1):25-30. doi: 10.11648/j.jbed.20220701.14

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@article{10.11648/j.jbed.20220701.14,
  author = {Yaha Aissa},
  title = {The Marketing Mix of Desert Tourism Applied in Islamic Economy},
  journal = {Journal of Business and Economic Development},
  volume = {7},
  number = {1},
  pages = {25-30},
  doi = {10.11648/j.jbed.20220701.14},
  url = {https://doi.org/10.11648/j.jbed.20220701.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jbed.20220701.14},
  abstract = {Tourism is the concept of movement in order to change the place and the environment for knowledge and understanding and to improve the standard of life, while the marketing mix is the concept of the appropriate mixture for the exchange and transfer of goods and services between multiple parties. What was required in order to study the marketing mix was to identify the market and its environment and then study the limits of possible interactions between the elements as they are in the concept of the marketing mix when studying general marketing and marketing for services. The beginning will be the preoccupation with desert tourism, then engage in the exploitation of the resources of the desert as an environment that produces wealth and finally the development of desert tourism in whole, by pushing the desert to move from the waste land to an environment suitable for growth, and perhaps the most important area that can be adopted for this research is the Sahara region, which occupies an area of 9,200,00 km, Which is preparing to turn from sand dunes to an active market by transforming into an African transit area with the activity of cross-desert roads and linking with the Mediterranean Sea in a short crossing for goods towards Europe. After the completion of the 400-long trans-Saharan road, moreover Algeria will turn into the best destinations for travel and adventures, and the desert will be a field for trade, travel and investment in a marketing mix of the type of service mix, in the physical distribution of transportation, storage and handling It will be the start of an effective contribution to the second Silk Road that connects the continents. This is what prompted us to first pay attention to desert tourism in the Algerian desert in various regions Biskra state, Ghardaia state, Tamanrasset state, to be the nucleus for research in the exploitation of deserts, and for research to manage desert resources and then valuing them we were going to answer the question: What is the fate of developing desert tourism to turn the desert into an active environment instead of keeping the desert as it is? and search of the appropriate marketing mix for this.},
 year = {2022}
}

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TY  - JOUR
T1  - The Marketing Mix of Desert Tourism Applied in Islamic Economy
AU  - Yaha Aissa
Y1  - 2022/03/29
PY  - 2022
N1  - https://doi.org/10.11648/j.jbed.20220701.14
DO  - 10.11648/j.jbed.20220701.14
T2  - Journal of Business and Economic Development
JF  - Journal of Business and Economic Development
JO  - Journal of Business and Economic Development
SP  - 25
EP  - 30
PB  - Science Publishing Group
SN  - 2637-3874
UR  - https://doi.org/10.11648/j.jbed.20220701.14
AB  - Tourism is the concept of movement in order to change the place and the environment for knowledge and understanding and to improve the standard of life, while the marketing mix is the concept of the appropriate mixture for the exchange and transfer of goods and services between multiple parties. What was required in order to study the marketing mix was to identify the market and its environment and then study the limits of possible interactions between the elements as they are in the concept of the marketing mix when studying general marketing and marketing for services. The beginning will be the preoccupation with desert tourism, then engage in the exploitation of the resources of the desert as an environment that produces wealth and finally the development of desert tourism in whole, by pushing the desert to move from the waste land to an environment suitable for growth, and perhaps the most important area that can be adopted for this research is the Sahara region, which occupies an area of 9,200,00 km, Which is preparing to turn from sand dunes to an active market by transforming into an African transit area with the activity of cross-desert roads and linking with the Mediterranean Sea in a short crossing for goods towards Europe. After the completion of the 400-long trans-Saharan road, moreover Algeria will turn into the best destinations for travel and adventures, and the desert will be a field for trade, travel and investment in a marketing mix of the type of service mix, in the physical distribution of transportation, storage and handling It will be the start of an effective contribution to the second Silk Road that connects the continents. This is what prompted us to first pay attention to desert tourism in the Algerian desert in various regions Biskra state, Ghardaia state, Tamanrasset state, to be the nucleus for research in the exploitation of deserts, and for research to manage desert resources and then valuing them we were going to answer the question: What is the fate of developing desert tourism to turn the desert into an active environment instead of keeping the desert as it is? and search of the appropriate marketing mix for this.
VL  - 7
IS  - 1
ER  -

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Author Information

Yaha Aissa

Faculty of Economics Commercial and Management Sciences, University of Algiers 3, Algiers, Algeria

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APA Style

Yaha Aissa. (2022). The Marketing Mix of Desert Tourism Applied in Islamic Economy. Journal of Business and Economic Development, 7(1), 25-30. https://doi.org/10.11648/j.jbed.20220701.14

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ACS Style

Yaha Aissa. The Marketing Mix of Desert Tourism Applied in Islamic Economy. J. Bus. Econ. Dev. 2022, 7(1), 25-30. doi: 10.11648/j.jbed.20220701.14

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AMA Style

Yaha Aissa. The Marketing Mix of Desert Tourism Applied in Islamic Economy. J Bus Econ Dev. 2022;7(1):25-30. doi: 10.11648/j.jbed.20220701.14

Copy | Download

@article{10.11648/j.jbed.20220701.14,
  author = {Yaha Aissa},
  title = {The Marketing Mix of Desert Tourism Applied in Islamic Economy},
  journal = {Journal of Business and Economic Development},
  volume = {7},
  number = {1},
  pages = {25-30},
  doi = {10.11648/j.jbed.20220701.14},
  url = {https://doi.org/10.11648/j.jbed.20220701.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jbed.20220701.14},
  abstract = {Tourism is the concept of movement in order to change the place and the environment for knowledge and understanding and to improve the standard of life, while the marketing mix is the concept of the appropriate mixture for the exchange and transfer of goods and services between multiple parties. What was required in order to study the marketing mix was to identify the market and its environment and then study the limits of possible interactions between the elements as they are in the concept of the marketing mix when studying general marketing and marketing for services. The beginning will be the preoccupation with desert tourism, then engage in the exploitation of the resources of the desert as an environment that produces wealth and finally the development of desert tourism in whole, by pushing the desert to move from the waste land to an environment suitable for growth, and perhaps the most important area that can be adopted for this research is the Sahara region, which occupies an area of 9,200,00 km, Which is preparing to turn from sand dunes to an active market by transforming into an African transit area with the activity of cross-desert roads and linking with the Mediterranean Sea in a short crossing for goods towards Europe. After the completion of the 400-long trans-Saharan road, moreover Algeria will turn into the best destinations for travel and adventures, and the desert will be a field for trade, travel and investment in a marketing mix of the type of service mix, in the physical distribution of transportation, storage and handling It will be the start of an effective contribution to the second Silk Road that connects the continents. This is what prompted us to first pay attention to desert tourism in the Algerian desert in various regions Biskra state, Ghardaia state, Tamanrasset state, to be the nucleus for research in the exploitation of deserts, and for research to manage desert resources and then valuing them we were going to answer the question: What is the fate of developing desert tourism to turn the desert into an active environment instead of keeping the desert as it is? and search of the appropriate marketing mix for this.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - The Marketing Mix of Desert Tourism Applied in Islamic Economy
AU  - Yaha Aissa
Y1  - 2022/03/29
PY  - 2022
N1  - https://doi.org/10.11648/j.jbed.20220701.14
DO  - 10.11648/j.jbed.20220701.14
T2  - Journal of Business and Economic Development
JF  - Journal of Business and Economic Development
JO  - Journal of Business and Economic Development
SP  - 25
EP  - 30
PB  - Science Publishing Group
SN  - 2637-3874
UR  - https://doi.org/10.11648/j.jbed.20220701.14
AB  - Tourism is the concept of movement in order to change the place and the environment for knowledge and understanding and to improve the standard of life, while the marketing mix is the concept of the appropriate mixture for the exchange and transfer of goods and services between multiple parties. What was required in order to study the marketing mix was to identify the market and its environment and then study the limits of possible interactions between the elements as they are in the concept of the marketing mix when studying general marketing and marketing for services. The beginning will be the preoccupation with desert tourism, then engage in the exploitation of the resources of the desert as an environment that produces wealth and finally the development of desert tourism in whole, by pushing the desert to move from the waste land to an environment suitable for growth, and perhaps the most important area that can be adopted for this research is the Sahara region, which occupies an area of 9,200,00 km, Which is preparing to turn from sand dunes to an active market by transforming into an African transit area with the activity of cross-desert roads and linking with the Mediterranean Sea in a short crossing for goods towards Europe. After the completion of the 400-long trans-Saharan road, moreover Algeria will turn into the best destinations for travel and adventures, and the desert will be a field for trade, travel and investment in a marketing mix of the type of service mix, in the physical distribution of transportation, storage and handling It will be the start of an effective contribution to the second Silk Road that connects the continents. This is what prompted us to first pay attention to desert tourism in the Algerian desert in various regions Biskra state, Ghardaia state, Tamanrasset state, to be the nucleus for research in the exploitation of deserts, and for research to manage desert resources and then valuing them we were going to answer the question: What is the fate of developing desert tourism to turn the desert into an active environment instead of keeping the desert as it is? and search of the appropriate marketing mix for this.
VL  - 7
IS  - 1
ER  -

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