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Key Considerations in the Development of a University High Performance Training Centre Business Framework

Received: 16 March 2021     Accepted: 27 March 2021     Published: 7 April 2021
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Abstract

Universities and colleges are under increased pressure to be self- sustainable and to rely less on government funding and generate more third-stream revenues. In sport, university High Performance Training Centres (HPTCs) are seen as key strategic assets to the university, but generally do not receive continuous direct funding from the universities and need to be self- sustainable in its own right. These centres support university sport in general but are also commercial entities that serve all target markets, including professional and recreational sport and fitness. The onus is on these HPTCs to be sustainable and even profitable, following normal business practices like sales and marketing and client service, with retained earnings being used for capital improvements and additions, as well as general operational expenses of the centres. Recently, university HPTCs across South and Southern Africa (and internationally) are on the increase, but there seems to be a lack in the consistency of business framework principles implemented by the different universities and colleges. The aim of this research is to develop and propose a standardised business framework specific to university HPTCs, which can be implemented to enhance the overall likelihood of sustainability and even profitability of the HPTCs, and also ensure that these HPTCs are less reliant on continuous university funding. The framework will align with specific micro, macro and meso level policy factors that have to be considered in the development of a university-specific business framework. The study proposes several Key Success Factors (KSF) to be considered in the development of the business framework. To reach the aim, various business practices and frameworks from university HPTCs were compared to non-university HPTCs, consisting of commercial and government- supported centres. In conclusion, a generic business framework is proposed, specific to the university and college sport environments.

Published in International Journal of Sports Science and Physical Education (Volume 6, Issue 2)
DOI 10.11648/j.ijsspe.20210602.11
Page(s) 17-28
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

High Performance Training Centres, University, Business Framework, Policies, Key Success Factors

References
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[10] De Bosscher, V., Shibli, M., Van Bottenburg, M., De Knop, P. & Truyens, J. 2010. Developing a method for comparing the elite sport systems and policies of nations: A mixed research methods approach. Journal of Sport Management, 24 (5): 567–600.
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Cite This Article
  • APA Style

    Francois Pieter Kotze. (2021). Key Considerations in the Development of a University High Performance Training Centre Business Framework. International Journal of Sports Science and Physical Education, 6(2), 17-28. https://doi.org/10.11648/j.ijsspe.20210602.11

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    ACS Style

    Francois Pieter Kotze. Key Considerations in the Development of a University High Performance Training Centre Business Framework. Int. J. Sports Sci. Phys. Educ. 2021, 6(2), 17-28. doi: 10.11648/j.ijsspe.20210602.11

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    AMA Style

    Francois Pieter Kotze. Key Considerations in the Development of a University High Performance Training Centre Business Framework. Int J Sports Sci Phys Educ. 2021;6(2):17-28. doi: 10.11648/j.ijsspe.20210602.11

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  • @article{10.11648/j.ijsspe.20210602.11,
      author = {Francois Pieter Kotze},
      title = {Key Considerations in the Development of a University High Performance Training Centre Business Framework},
      journal = {International Journal of Sports Science and Physical Education},
      volume = {6},
      number = {2},
      pages = {17-28},
      doi = {10.11648/j.ijsspe.20210602.11},
      url = {https://doi.org/10.11648/j.ijsspe.20210602.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijsspe.20210602.11},
      abstract = {Universities and colleges are under increased pressure to be self- sustainable and to rely less on government funding and generate more third-stream revenues. In sport, university High Performance Training Centres (HPTCs) are seen as key strategic assets to the university, but generally do not receive continuous direct funding from the universities and need to be self- sustainable in its own right. These centres support university sport in general but are also commercial entities that serve all target markets, including professional and recreational sport and fitness. The onus is on these HPTCs to be sustainable and even profitable, following normal business practices like sales and marketing and client service, with retained earnings being used for capital improvements and additions, as well as general operational expenses of the centres. Recently, university HPTCs across South and Southern Africa (and internationally) are on the increase, but there seems to be a lack in the consistency of business framework principles implemented by the different universities and colleges. The aim of this research is to develop and propose a standardised business framework specific to university HPTCs, which can be implemented to enhance the overall likelihood of sustainability and even profitability of the HPTCs, and also ensure that these HPTCs are less reliant on continuous university funding. The framework will align with specific micro, macro and meso level policy factors that have to be considered in the development of a university-specific business framework. The study proposes several Key Success Factors (KSF) to be considered in the development of the business framework. To reach the aim, various business practices and frameworks from university HPTCs were compared to non-university HPTCs, consisting of commercial and government- supported centres. In conclusion, a generic business framework is proposed, specific to the university and college sport environments.},
     year = {2021}
    }
    

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Author Information
  • Department of Business Management, College of Economic and Management Sciences, University of South Africa, Pretoria, South Africa

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