Brand Image on Intention of Banking Services Using: The Case of Vietnam Banks

Do Hoai Linh; Hoang Hai Yen; Nguyen Thi Hong Nhung; Le Thanh Tam

doi:doi:10.11648/j.ijsmit.20170306.12

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Brand Image on Intention of Banking Services Using: The Case of Vietnam Banks

Do Hoai Linh, Hoang Hai Yen, Nguyen Thi Hong Nhung, Le Thanh Tam

Published in International Journal of Sustainability Management and Information Technologies (Volume 3, Issue 6)

Received: 4 November 2017 Accepted: 27 November 2017 Published: 11 January 2018

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Abstract

The paper is aimed at estimating the impact of banking brand-image on the intention of customers and non-customers to use banking services. The research is based upon questionnaires data from 362 random customers and non-customers of nine banks in Vietnam, during the period from May to July of 2017, as well as SPSS 20 and AMOS were used to analyse the data and tested the estimation model, theories and hypotheses. The results show that for customers - the bank’s reputation and brand attitude influence the intention banking services using; for non-customers - both brand image and brand attitude impact on the intention of the use of the bank’s services. Recommendations are proposed to enhance brand image of banks for the final target of increasing banking services using.

Published in	International Journal of Sustainability Management and Information Technologies (Volume 3, Issue 6)
DOI	10.11648/j.ijsmit.20170306.12
Page(s)	63-72
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Brand Image, Corporate Image, Bank Image, Brand Associations, Brand Attitude, Brand Trust, Intention to Use

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APA Style

Do Hoai Linh, Hoang Hai Yen, Nguyen Thi Hong Nhung, Le Thanh Tam. (2018). Brand Image on Intention of Banking Services Using: The Case of Vietnam Banks. International Journal of Sustainability Management and Information Technologies, 3(6), 63-72. https://doi.org/10.11648/j.ijsmit.20170306.12

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ACS Style

Do Hoai Linh; Hoang Hai Yen; Nguyen Thi Hong Nhung; Le Thanh Tam. Brand Image on Intention of Banking Services Using: The Case of Vietnam Banks. Int. J. Sustain. Manag. Inf. Technol. 2018, 3(6), 63-72. doi: 10.11648/j.ijsmit.20170306.12

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AMA Style

Do Hoai Linh, Hoang Hai Yen, Nguyen Thi Hong Nhung, Le Thanh Tam. Brand Image on Intention of Banking Services Using: The Case of Vietnam Banks. Int J Sustain Manag Inf Technol. 2018;3(6):63-72. doi: 10.11648/j.ijsmit.20170306.12

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@article{10.11648/j.ijsmit.20170306.12,
  author = {Do Hoai Linh and Hoang Hai Yen and Nguyen Thi Hong Nhung and Le Thanh Tam},
  title = {Brand Image on Intention of Banking Services Using: The Case of Vietnam Banks},
  journal = {International Journal of Sustainability Management and Information Technologies},
  volume = {3},
  number = {6},
  pages = {63-72},
  doi = {10.11648/j.ijsmit.20170306.12},
  url = {https://doi.org/10.11648/j.ijsmit.20170306.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijsmit.20170306.12},
  abstract = {The paper is aimed at estimating the impact of banking brand-image on the intention of customers and non-customers to use banking services. The research is based upon questionnaires data from 362 random customers and non-customers of nine banks in Vietnam, during the period from May to July of 2017, as well as SPSS 20 and AMOS were used to analyse the data and tested the estimation model, theories and hypotheses. The results show that for customers - the bank’s reputation and brand attitude influence the intention banking services using; for non-customers - both brand image and brand attitude impact on the intention of the use of the bank’s services. Recommendations are proposed to enhance brand image of banks for the final target of increasing banking services using.},
 year = {2018}
}

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TY  - JOUR
T1  - Brand Image on Intention of Banking Services Using: The Case of Vietnam Banks
AU  - Do Hoai Linh
AU  - Hoang Hai Yen
AU  - Nguyen Thi Hong Nhung
AU  - Le Thanh Tam
Y1  - 2018/01/11
PY  - 2018
N1  - https://doi.org/10.11648/j.ijsmit.20170306.12
DO  - 10.11648/j.ijsmit.20170306.12
T2  - International Journal of Sustainability Management and Information Technologies
JF  - International Journal of Sustainability Management and Information Technologies
JO  - International Journal of Sustainability Management and Information Technologies
SP  - 63
EP  - 72
PB  - Science Publishing Group
SN  - 2575-5110
UR  - https://doi.org/10.11648/j.ijsmit.20170306.12
AB  - The paper is aimed at estimating the impact of banking brand-image on the intention of customers and non-customers to use banking services. The research is based upon questionnaires data from 362 random customers and non-customers of nine banks in Vietnam, during the period from May to July of 2017, as well as SPSS 20 and AMOS were used to analyse the data and tested the estimation model, theories and hypotheses. The results show that for customers - the bank’s reputation and brand attitude influence the intention banking services using; for non-customers - both brand image and brand attitude impact on the intention of the use of the bank’s services. Recommendations are proposed to enhance brand image of banks for the final target of increasing banking services using.
VL  - 3
IS  - 6
ER  -

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Author Information

Do Hoai Linh

Banking Department, School of Banking and Finance, National Economics University, Hanoi Capital, Vietnam
Hoang Hai Yen

Commercial Banking Department, School of Banking, University of Economics of Ho Chi Minh City, Ho Chi Minh City, Vietnam
Nguyen Thi Hong Nhung

Commercial Banking Department, School of Banking, University of Economics of Ho Chi Minh City, Ho Chi Minh City, Vietnam
Le Thanh Tam

Banking Department, School of Banking and Finance, National Economics University, Hanoi Capital, Vietnam

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Plain Text BibTeX RIS

APA Style

Do Hoai Linh, Hoang Hai Yen, Nguyen Thi Hong Nhung, Le Thanh Tam. (2018). Brand Image on Intention of Banking Services Using: The Case of Vietnam Banks. International Journal of Sustainability Management and Information Technologies, 3(6), 63-72. https://doi.org/10.11648/j.ijsmit.20170306.12

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ACS Style

Do Hoai Linh; Hoang Hai Yen; Nguyen Thi Hong Nhung; Le Thanh Tam. Brand Image on Intention of Banking Services Using: The Case of Vietnam Banks. Int. J. Sustain. Manag. Inf. Technol. 2018, 3(6), 63-72. doi: 10.11648/j.ijsmit.20170306.12

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AMA Style

Do Hoai Linh, Hoang Hai Yen, Nguyen Thi Hong Nhung, Le Thanh Tam. Brand Image on Intention of Banking Services Using: The Case of Vietnam Banks. Int J Sustain Manag Inf Technol. 2018;3(6):63-72. doi: 10.11648/j.ijsmit.20170306.12

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@article{10.11648/j.ijsmit.20170306.12,
  author = {Do Hoai Linh and Hoang Hai Yen and Nguyen Thi Hong Nhung and Le Thanh Tam},
  title = {Brand Image on Intention of Banking Services Using: The Case of Vietnam Banks},
  journal = {International Journal of Sustainability Management and Information Technologies},
  volume = {3},
  number = {6},
  pages = {63-72},
  doi = {10.11648/j.ijsmit.20170306.12},
  url = {https://doi.org/10.11648/j.ijsmit.20170306.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijsmit.20170306.12},
  abstract = {The paper is aimed at estimating the impact of banking brand-image on the intention of customers and non-customers to use banking services. The research is based upon questionnaires data from 362 random customers and non-customers of nine banks in Vietnam, during the period from May to July of 2017, as well as SPSS 20 and AMOS were used to analyse the data and tested the estimation model, theories and hypotheses. The results show that for customers - the bank’s reputation and brand attitude influence the intention banking services using; for non-customers - both brand image and brand attitude impact on the intention of the use of the bank’s services. Recommendations are proposed to enhance brand image of banks for the final target of increasing banking services using.},
 year = {2018}
}

Copy | Download

TY  - JOUR
T1  - Brand Image on Intention of Banking Services Using: The Case of Vietnam Banks
AU  - Do Hoai Linh
AU  - Hoang Hai Yen
AU  - Nguyen Thi Hong Nhung
AU  - Le Thanh Tam
Y1  - 2018/01/11
PY  - 2018
N1  - https://doi.org/10.11648/j.ijsmit.20170306.12
DO  - 10.11648/j.ijsmit.20170306.12
T2  - International Journal of Sustainability Management and Information Technologies
JF  - International Journal of Sustainability Management and Information Technologies
JO  - International Journal of Sustainability Management and Information Technologies
SP  - 63
EP  - 72
PB  - Science Publishing Group
SN  - 2575-5110
UR  - https://doi.org/10.11648/j.ijsmit.20170306.12
AB  - The paper is aimed at estimating the impact of banking brand-image on the intention of customers and non-customers to use banking services. The research is based upon questionnaires data from 362 random customers and non-customers of nine banks in Vietnam, during the period from May to July of 2017, as well as SPSS 20 and AMOS were used to analyse the data and tested the estimation model, theories and hypotheses. The results show that for customers - the bank’s reputation and brand attitude influence the intention banking services using; for non-customers - both brand image and brand attitude impact on the intention of the use of the bank’s services. Recommendations are proposed to enhance brand image of banks for the final target of increasing banking services using.
VL  - 3
IS  - 6
ER  -

Copy | Download