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Inventory Strategy of Dual-Channel Supply Chain from Manufacturer's Perspective

Received: 8 July 2018     Accepted: 17 July 2018     Published: 24 August 2018
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Abstract

Compared with the traditional retail channel, the online channel has advantages such as wide coverage, low cost and small time limit. Manufacturers with dual channels can increase market share and reduce operating costs. However, the incoordination between channels and the lack of management methods make it difficult to implement the dual-channel supply chain. The supply chain which contains both offline and online sales channels has gradually become an important part of the supply chain research. The inventory management is an important factor influencing enterprise operating cost and supply chain efficiency. As there are many uncertain factors in the supply chain system, inventory management becomes one of the difficulties that manufacturing enterprises face when expanding the online channel. Different from the traditional supply chain inventory control, the dual-channel supply chain inventory management has its own characteristics. From the perspective of manufacturing enterprises, this paper takes the dual-channel supply chain as the research object. The profit models were established under the independent inventory strategy, centralized inventory strategy and a strategy where the online channel is outsourced to a third party. The optimal inventory and maximum profit under different operation modes are solved and compared with each other through numerical simulation analysis. The study provide guidance for inventory management of manufacturing enterprises to reduce operating costs and improve the efficiency of supply chain.

Published in International Journal of Management and Fuzzy Systems (Volume 4, Issue 2)
DOI 10.11648/j.ijmfs.20180402.14
Page(s) 29-34
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Dual-Channel Supply Chain, Inventory Strategy, Third Party

References
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[2] Ryan J K, Sun D, Zhao X. Coordinating a Supply Chain With a Manufacturer-Owned Online Channel: A Dual Channel Model Under Price Competition [J]. IEEE Transactions on Engineering Management, 2013, 60(2):247-259.
[3] Li B, Chen P, Li Q, et al. Dual-channel supply chain pricing decisions with a risk-averse retailer [J]. International Journal of Production Research, 2014, 52(23):7132-7147.
[4] Tsay A A, Agrawal N. Channel Conflict and Coordination in the E-Commerce Age [J]. Production & Operations Management, 2010, 13(1):93-110.
[5] Mukhopadhyay S K, Zhu X, Yue X. Optimal Contract Design for Mixed Channels Under Information Asymmetry [J]. Production & Operations Management, 2010, 17(6):641-650.
[6] Dumrongsiri A. A supply chain model with direct and retail channels [J]. European Journal of Operational Research, 2008, 187(3):691-718.
[7] Chiangab W Y K. Managing inventories in a two-echelon dual-channel supply chain [J]. European Journal of Operational Research, 2005, 162(2):325-341.
[8] Geng Q, Mallik S. Inventory competition and allocation in a multi-channel distribution system [J]. European Journal of Operational Research, 2007, 182(2):704-729.
[9] Yao D Q, Yue X, Mukhopadhyay S K, et al. Strategic inventory deployment for retail and e-tail stores [J]. Omega, 2009, 37(3):646-658.
[10] Takahashi K, Aoi T, Hirotani D, et al. Inventory control in a two-echelon dual-channel supply chain with setup of production and delivery [J]. International Journal of Production Economics, 2011, 133(1):403-415.
[11] Bendolya E, Bretthauer K M, Venkataramanan M A. Service and cost benefits through clicks-and-mortar integration: Implications for the centralization/decentralization debate [J]. European Journal of Operational Research, 2007, 180(1):426-442.
[12] Chen J, Zhang H, Sun Y. Implementing coordination contracts in a manufacturer Stackelberg dual-channel supply chain [J]. Omega, 2012, 40(5):571-583.
[13] Xu minli, nie xiaozhe, Jane huiyun. Pricing decisions of dual-channel supply chain under different risk preferences [J]. Control and decision-making, 2016, 31(1):91-98.
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  • APA Style

    Xie Fengqin, Nie Qixuan, Yu Hongfei. (2018). Inventory Strategy of Dual-Channel Supply Chain from Manufacturer's Perspective. International Journal of Management and Fuzzy Systems, 4(2), 29-34. https://doi.org/10.11648/j.ijmfs.20180402.14

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    ACS Style

    Xie Fengqin; Nie Qixuan; Yu Hongfei. Inventory Strategy of Dual-Channel Supply Chain from Manufacturer's Perspective. Int. J. Manag. Fuzzy Syst. 2018, 4(2), 29-34. doi: 10.11648/j.ijmfs.20180402.14

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    AMA Style

    Xie Fengqin, Nie Qixuan, Yu Hongfei. Inventory Strategy of Dual-Channel Supply Chain from Manufacturer's Perspective. Int J Manag Fuzzy Syst. 2018;4(2):29-34. doi: 10.11648/j.ijmfs.20180402.14

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  • @article{10.11648/j.ijmfs.20180402.14,
      author = {Xie Fengqin and Nie Qixuan and Yu Hongfei},
      title = {Inventory Strategy of Dual-Channel Supply Chain from Manufacturer's Perspective},
      journal = {International Journal of Management and Fuzzy Systems},
      volume = {4},
      number = {2},
      pages = {29-34},
      doi = {10.11648/j.ijmfs.20180402.14},
      url = {https://doi.org/10.11648/j.ijmfs.20180402.14},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijmfs.20180402.14},
      abstract = {Compared with the traditional retail channel, the online channel has advantages such as wide coverage, low cost and small time limit. Manufacturers with dual channels can increase market share and reduce operating costs. However, the incoordination between channels and the lack of management methods make it difficult to implement the dual-channel supply chain. The supply chain which contains both offline and online sales channels has gradually become an important part of the supply chain research. The inventory management is an important factor influencing enterprise operating cost and supply chain efficiency. As there are many uncertain factors in the supply chain system, inventory management becomes one of the difficulties that manufacturing enterprises face when expanding the online channel. Different from the traditional supply chain inventory control, the dual-channel supply chain inventory management has its own characteristics. From the perspective of manufacturing enterprises, this paper takes the dual-channel supply chain as the research object. The profit models were established under the independent inventory strategy, centralized inventory strategy and a strategy where the online channel is outsourced to a third party. The optimal inventory and maximum profit under different operation modes are solved and compared with each other through numerical simulation analysis. The study provide guidance for inventory management of manufacturing enterprises to reduce operating costs and improve the efficiency of supply chain.},
     year = {2018}
    }
    

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  • TY  - JOUR
    T1  - Inventory Strategy of Dual-Channel Supply Chain from Manufacturer's Perspective
    AU  - Xie Fengqin
    AU  - Nie Qixuan
    AU  - Yu Hongfei
    Y1  - 2018/08/24
    PY  - 2018
    N1  - https://doi.org/10.11648/j.ijmfs.20180402.14
    DO  - 10.11648/j.ijmfs.20180402.14
    T2  - International Journal of Management and Fuzzy Systems
    JF  - International Journal of Management and Fuzzy Systems
    JO  - International Journal of Management and Fuzzy Systems
    SP  - 29
    EP  - 34
    PB  - Science Publishing Group
    SN  - 2575-4947
    UR  - https://doi.org/10.11648/j.ijmfs.20180402.14
    AB  - Compared with the traditional retail channel, the online channel has advantages such as wide coverage, low cost and small time limit. Manufacturers with dual channels can increase market share and reduce operating costs. However, the incoordination between channels and the lack of management methods make it difficult to implement the dual-channel supply chain. The supply chain which contains both offline and online sales channels has gradually become an important part of the supply chain research. The inventory management is an important factor influencing enterprise operating cost and supply chain efficiency. As there are many uncertain factors in the supply chain system, inventory management becomes one of the difficulties that manufacturing enterprises face when expanding the online channel. Different from the traditional supply chain inventory control, the dual-channel supply chain inventory management has its own characteristics. From the perspective of manufacturing enterprises, this paper takes the dual-channel supply chain as the research object. The profit models were established under the independent inventory strategy, centralized inventory strategy and a strategy where the online channel is outsourced to a third party. The optimal inventory and maximum profit under different operation modes are solved and compared with each other through numerical simulation analysis. The study provide guidance for inventory management of manufacturing enterprises to reduce operating costs and improve the efficiency of supply chain.
    VL  - 4
    IS  - 2
    ER  - 

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Author Information
  • College of Transportation, Shandong University of Science and Technology, Qingdao, China

  • College of Transportation, Shandong University of Science and Technology, Qingdao, China

  • College of Transportation, Shandong University of Science and Technology, Qingdao, China

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