The Other Side of Social Networks: An Ubuntu Approach

Primrose Hlatshwayo

doi:doi:10.11648/j.ijll.20160404.13

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The Other Side of Social Networks: An Ubuntu Approach

Primrose Hlatshwayo

Published in International Journal of Language and Linguistics (Volume 4, Issue 4)

Received: 24 March 2016 Accepted: 24 June 2016 Published: 2 August 2016

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Abstract

The study provides the results of a content based analysis carried out on one hundred and fifty Face book profiles. Using the tenets of Ubuntu, the study sought to find out if the social networking communities are still abiding to the dictates of Ubuntu. The study revealed that a large percentage of the content on FB shows some elements of Ubuntu and an insignificant percentage of the content on FB shows little or no elements of Ubuntu. The elements of Ubuntu which were observed by the researcher are respect, compassion, love, sharing, tolerance and solidarity. The study revealed that, the need to be accepted, age, people’s background and relationships affect the way people behave on FB. The study concludes that Face book is being used by African people to remind, instill and perpetrate the values of Ubuntu in its users.

Published in	International Journal of Language and Linguistics (Volume 4, Issue 4)
DOI	10.11648/j.ijll.20160404.13
Page(s)	153-156
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2016. Published by Science Publishing Group

Keywords

Ubuntu, Face Book (FB), Love, Sharing and Respect

References

[1]	I. F. Chiyadzwa, and E, Dube, ‘Bedroom Politics, the social media ulcer: An application of the hunhu, ubuntu Philosophy in light of the technological determinism and cultural imperialism theory’, Journal of Humanities and Social Sciences, 19121-127, 2014.
[2]	O. Nkechi and G. C. Nche, ‘The moral implication of social media phenomenon in Nigeria’, Mediterranean Journal of Social Sciences, 15, 2231-2237, 2014.
[3]	A. N. Lumun, ‘The Effects of Western Technology on African Cultural Values’, International Journal Of Humanities and Social Sciences, 5 41-46, 2015.
[4]	R. S. Fortner, Communication, Media and Identity, Rowan and Littlefield, London, 2007.
[5]	M. Solo-Anaeto. And B. Jacobs, ‘Exploring social media as channels for sustaining African Culture’, International Journal of Social Sciences and Humanities, 4 (1) 37-48, 2013.
[6]	L. Ogbovern, ‘3Qs: The social impact of social networks’, News@Northeastern University, 3 October, 2012.
[7]	M. Gelfand, The Genuine Shona: A Survival Value of an African Culture: Mambo Press: Gweru, 1973.
[8]	S. Lomborg, Social Media, Social Genres: Making Sense of the Ordinary,: Routledge: New York, 2014.
[9]	J. Broodryk, “Ubuntu: African Life Coping Skills: Theory and Practice.”
[10]	B. Nussbaum, “African Culture and Ubuntu Reflections of a South African in America,” World Business Academy 17, 1, 2003.
[11]	N. Muzvidziwa, And I. Muzvidziwa, ‘Ubuntu and Discipline in African Schools’ Journal of Dharma 37 (1) 27-42, 2003.
[12]	F. M. Mulaudzi, M. Libster, ands. Phiri, “Suggestions for creating a welcoming Nursing Community: Ubuntu, Cultural Diplomacy and Mentoring,” International Journal of Human Caring, 13, 2 (2009), 47-59.

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APA Style

Primrose Hlatshwayo. (2016). The Other Side of Social Networks: An Ubuntu Approach. International Journal of Language and Linguistics, 4(4), 153-156. https://doi.org/10.11648/j.ijll.20160404.13

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Primrose Hlatshwayo. The Other Side of Social Networks: An Ubuntu Approach. Int. J. Lang. Linguist. 2016, 4(4), 153-156. doi: 10.11648/j.ijll.20160404.13

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AMA Style

Primrose Hlatshwayo. The Other Side of Social Networks: An Ubuntu Approach. Int J Lang Linguist. 2016;4(4):153-156. doi: 10.11648/j.ijll.20160404.13

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@article{10.11648/j.ijll.20160404.13,
  author = {Primrose Hlatshwayo},
  title = {The Other Side of Social Networks: An Ubuntu Approach},
  journal = {International Journal of Language and Linguistics},
  volume = {4},
  number = {4},
  pages = {153-156},
  doi = {10.11648/j.ijll.20160404.13},
  url = {https://doi.org/10.11648/j.ijll.20160404.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijll.20160404.13},
  abstract = {The study provides the results of a content based analysis carried out on one hundred and fifty Face book profiles. Using the tenets of Ubuntu, the study sought to find out if the social networking communities are still abiding to the dictates of Ubuntu. The study revealed that a large percentage of the content on FB shows some elements of Ubuntu and an insignificant percentage of the content on FB shows little or no elements of Ubuntu. The elements of Ubuntu which were observed by the researcher are respect, compassion, love, sharing, tolerance and solidarity. The study revealed that, the need to be accepted, age, people’s background and relationships affect the way people behave on FB. The study concludes that Face book is being used by African people to remind, instill and perpetrate the values of Ubuntu in its users.},
 year = {2016}
}

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TY  - JOUR
T1  - The Other Side of Social Networks: An Ubuntu Approach
AU  - Primrose Hlatshwayo
Y1  - 2016/08/02
PY  - 2016
N1  - https://doi.org/10.11648/j.ijll.20160404.13
DO  - 10.11648/j.ijll.20160404.13
T2  - International Journal of Language and Linguistics
JF  - International Journal of Language and Linguistics
JO  - International Journal of Language and Linguistics
SP  - 153
EP  - 156
PB  - Science Publishing Group
SN  - 2330-0221
UR  - https://doi.org/10.11648/j.ijll.20160404.13
AB  - The study provides the results of a content based analysis carried out on one hundred and fifty Face book profiles. Using the tenets of Ubuntu, the study sought to find out if the social networking communities are still abiding to the dictates of Ubuntu. The study revealed that a large percentage of the content on FB shows some elements of Ubuntu and an insignificant percentage of the content on FB shows little or no elements of Ubuntu. The elements of Ubuntu which were observed by the researcher are respect, compassion, love, sharing, tolerance and solidarity. The study revealed that, the need to be accepted, age, people’s background and relationships affect the way people behave on FB. The study concludes that Face book is being used by African people to remind, instill and perpetrate the values of Ubuntu in its users.
VL  - 4
IS  - 4
ER  -

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Author Information

Primrose Hlatshwayo

Midlands State University, Faculty of Arts, Communication Skills Centre, Gweru, Zimbabwe

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APA Style

Primrose Hlatshwayo. (2016). The Other Side of Social Networks: An Ubuntu Approach. International Journal of Language and Linguistics, 4(4), 153-156. https://doi.org/10.11648/j.ijll.20160404.13

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ACS Style

Primrose Hlatshwayo. The Other Side of Social Networks: An Ubuntu Approach. Int. J. Lang. Linguist. 2016, 4(4), 153-156. doi: 10.11648/j.ijll.20160404.13

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AMA Style

Primrose Hlatshwayo. The Other Side of Social Networks: An Ubuntu Approach. Int J Lang Linguist. 2016;4(4):153-156. doi: 10.11648/j.ijll.20160404.13

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@article{10.11648/j.ijll.20160404.13,
  author = {Primrose Hlatshwayo},
  title = {The Other Side of Social Networks: An Ubuntu Approach},
  journal = {International Journal of Language and Linguistics},
  volume = {4},
  number = {4},
  pages = {153-156},
  doi = {10.11648/j.ijll.20160404.13},
  url = {https://doi.org/10.11648/j.ijll.20160404.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijll.20160404.13},
  abstract = {The study provides the results of a content based analysis carried out on one hundred and fifty Face book profiles. Using the tenets of Ubuntu, the study sought to find out if the social networking communities are still abiding to the dictates of Ubuntu. The study revealed that a large percentage of the content on FB shows some elements of Ubuntu and an insignificant percentage of the content on FB shows little or no elements of Ubuntu. The elements of Ubuntu which were observed by the researcher are respect, compassion, love, sharing, tolerance and solidarity. The study revealed that, the need to be accepted, age, people’s background and relationships affect the way people behave on FB. The study concludes that Face book is being used by African people to remind, instill and perpetrate the values of Ubuntu in its users.},
 year = {2016}
}

Copy | Download

TY  - JOUR
T1  - The Other Side of Social Networks: An Ubuntu Approach
AU  - Primrose Hlatshwayo
Y1  - 2016/08/02
PY  - 2016
N1  - https://doi.org/10.11648/j.ijll.20160404.13
DO  - 10.11648/j.ijll.20160404.13
T2  - International Journal of Language and Linguistics
JF  - International Journal of Language and Linguistics
JO  - International Journal of Language and Linguistics
SP  - 153
EP  - 156
PB  - Science Publishing Group
SN  - 2330-0221
UR  - https://doi.org/10.11648/j.ijll.20160404.13
AB  - The study provides the results of a content based analysis carried out on one hundred and fifty Face book profiles. Using the tenets of Ubuntu, the study sought to find out if the social networking communities are still abiding to the dictates of Ubuntu. The study revealed that a large percentage of the content on FB shows some elements of Ubuntu and an insignificant percentage of the content on FB shows little or no elements of Ubuntu. The elements of Ubuntu which were observed by the researcher are respect, compassion, love, sharing, tolerance and solidarity. The study revealed that, the need to be accepted, age, people’s background and relationships affect the way people behave on FB. The study concludes that Face book is being used by African people to remind, instill and perpetrate the values of Ubuntu in its users.
VL  - 4
IS  - 4
ER  -

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