The Information of Customer’s Emotional Contagion at Atmosphere of the Festival Situation

Hui-Hsin Huang

doi:doi:10.11648/j.ijics.20170204.12

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The Information of Customer’s Emotional Contagion at Atmosphere of the Festival Situation

Hui-Hsin Huang

Published in International Journal of Information and Communication Sciences (Volume 2, Issue 4)

Received: 25 April 2017 Accepted: 17 August 2017 Published: 12 September 2017

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Abstract

The topic of festival effect on costumer buying behavior is an important issue to the company. One of the most significant features of the total product is the place where it is bough or consumed. In some cause, the place, more specifically the atmosphere of the place, is more influential than the product itself in the purchase decision. To improve customer purchase, many stores spend a lot of time to demonstrate special merchandise display in festival to attract customers. In the paper, we focus on merchandise display and emotional contagion to explore display of goods to perceived value and emotional contagion to mood, and their effects on customer impulsive buying. We use experimental method to manipulate merchandise display of store (festival display store / no festival display store) and emotional contagion (with emotional contagion environment / no emotional contagion environment) and to measure perceived value and impulsive buying with Likert scale. We infer that the store with festival merchandise display and emotional contagion environment will effect on impulsive buying.

Published in	International Journal of Information and Communication Sciences (Volume 2, Issue 4)
DOI	10.11648/j.ijics.20170204.12
Page(s)	45-48
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2017. Published by Science Publishing Group

Keywords

Emotional Contagion, Impulsive Buying, Festival, Perceived Value

References

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[3]	Koku, P. S., Savas, Selen (2017) "Restaurant tipping and customers’ susceptibility to emotional contagion", Journal of Services Marketing, Vol. 30 Issue: 7, pp. 762-772.
[4]	Ladhari, R., Souiden, N., Dufour B. (2017). The role of emotions in utilitarian service settings: The effects of emotional satisfaction on product perception and behavioral intentions. Journal of Retailing and Consumer Service, 34, pp. 10–18.
[5]	Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing The Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments. Journal of Retailing, 76 (2), 193-218.
[6]	Elliott, D., Charlton L. (2016). A Preliminary Investigation Into the Use of the Emotional Contagion Effect in the Exercise Environment. Comprehensive Psychology, 5, pp. 1-9.
[7]	Chung, N., Song, H. G., Lee, H. (2017) "Consumers’ impulsive buying behavior of restaurant products in social commerce", International Journal of Contemporary Hospitality Management, Vol. 29 Issue: 2, pp. 709-731.
[8]	Aspfors, E. Customer perception of service store image and product assortment – from an interior store perspective. The dissertation of Degree Program of International Business, Vaasa University of Applied Sciences.
[9]	Chen, C. F. (2010) The Relationships among Team Identification, Perceived Value and Purchase Intention of Team Accessory Products-The Case of Chinese Professional Baseball League Fans. National Digital Library of Theses and Dissertation of Taiwan, page 18-23, 100.
[10]	Li, J. Z. (2012). A Study of the Relationships among Youth Fans’ Korean Idol Worship, Perceived Value and Purchase Intention of Accessory Product. National Digital Library of Theses and Dissertation of Taiwan, page 16-24.
[11]	Zhang, J. and Jin, S. (1998), Interpersonal relations and suicide ideation in China, Genetic, Social & General Psychology Monographs, 124(1), pp. 79-94.
[12]	Yu, C. Y. (2012) The Study of Relationships among Mood, Variety-seeking, Regret and Loyalty. National Digital Library of Theses and Dissertation of Taiwan.
[13]	Andrea K. (2012). Why did I just buy that? A Look at Impulse Buying in the Atmosphere of Daily Deals to change the item but exclude personal characteristic. Professor Pallavi Kumar American University, page 13-15, 60-66.

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APA Style

Hui-Hsin Huang. (2017). The Information of Customer’s Emotional Contagion at Atmosphere of the Festival Situation. International Journal of Information and Communication Sciences, 2(4), 45-48. https://doi.org/10.11648/j.ijics.20170204.12

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ACS Style

Hui-Hsin Huang. The Information of Customer’s Emotional Contagion at Atmosphere of the Festival Situation. Int. J. Inf. Commun. Sci. 2017, 2(4), 45-48. doi: 10.11648/j.ijics.20170204.12

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AMA Style

Hui-Hsin Huang. The Information of Customer’s Emotional Contagion at Atmosphere of the Festival Situation. Int J Inf Commun Sci. 2017;2(4):45-48. doi: 10.11648/j.ijics.20170204.12

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@article{10.11648/j.ijics.20170204.12,
  author = {Hui-Hsin Huang},
  title = {The Information of Customer’s Emotional Contagion at Atmosphere of the Festival Situation},
  journal = {International Journal of Information and Communication Sciences},
  volume = {2},
  number = {4},
  pages = {45-48},
  doi = {10.11648/j.ijics.20170204.12},
  url = {https://doi.org/10.11648/j.ijics.20170204.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijics.20170204.12},
  abstract = {The topic of festival effect on costumer buying behavior is an important issue to the company. One of the most significant features of the total product is the place where it is bough or consumed. In some cause, the place, more specifically the atmosphere of the place, is more influential than the product itself in the purchase decision. To improve customer purchase, many stores spend a lot of time to demonstrate special merchandise display in festival to attract customers. In the paper, we focus on merchandise display and emotional contagion to explore display of goods to perceived value and emotional contagion to mood, and their effects on customer impulsive buying. We use experimental method to manipulate merchandise display of store (festival display store / no festival display store) and emotional contagion (with emotional contagion environment / no emotional contagion environment) and to measure perceived value and impulsive buying with Likert scale. We infer that the store with festival merchandise display and emotional contagion environment will effect on impulsive buying.},
 year = {2017}
}

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TY  - JOUR
T1  - The Information of Customer’s Emotional Contagion at Atmosphere of the Festival Situation
AU  - Hui-Hsin Huang
Y1  - 2017/09/12
PY  - 2017
N1  - https://doi.org/10.11648/j.ijics.20170204.12
DO  - 10.11648/j.ijics.20170204.12
T2  - International Journal of Information and Communication Sciences
JF  - International Journal of Information and Communication Sciences
JO  - International Journal of Information and Communication Sciences
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EP  - 48
PB  - Science Publishing Group
SN  - 2575-1719
UR  - https://doi.org/10.11648/j.ijics.20170204.12
AB  - The topic of festival effect on costumer buying behavior is an important issue to the company. One of the most significant features of the total product is the place where it is bough or consumed. In some cause, the place, more specifically the atmosphere of the place, is more influential than the product itself in the purchase decision. To improve customer purchase, many stores spend a lot of time to demonstrate special merchandise display in festival to attract customers. In the paper, we focus on merchandise display and emotional contagion to explore display of goods to perceived value and emotional contagion to mood, and their effects on customer impulsive buying. We use experimental method to manipulate merchandise display of store (festival display store / no festival display store) and emotional contagion (with emotional contagion environment / no emotional contagion environment) and to measure perceived value and impulsive buying with Likert scale. We infer that the store with festival merchandise display and emotional contagion environment will effect on impulsive buying.
VL  - 2
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ER  -

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Author Information

Hui-Hsin Huang

Department of Business Administration, Aletheia University, New Taipei City, Taiwan

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APA Style

Hui-Hsin Huang. (2017). The Information of Customer’s Emotional Contagion at Atmosphere of the Festival Situation. International Journal of Information and Communication Sciences, 2(4), 45-48. https://doi.org/10.11648/j.ijics.20170204.12

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ACS Style

Hui-Hsin Huang. The Information of Customer’s Emotional Contagion at Atmosphere of the Festival Situation. Int. J. Inf. Commun. Sci. 2017, 2(4), 45-48. doi: 10.11648/j.ijics.20170204.12

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AMA Style

Hui-Hsin Huang. The Information of Customer’s Emotional Contagion at Atmosphere of the Festival Situation. Int J Inf Commun Sci. 2017;2(4):45-48. doi: 10.11648/j.ijics.20170204.12

Copy | Download

@article{10.11648/j.ijics.20170204.12,
  author = {Hui-Hsin Huang},
  title = {The Information of Customer’s Emotional Contagion at Atmosphere of the Festival Situation},
  journal = {International Journal of Information and Communication Sciences},
  volume = {2},
  number = {4},
  pages = {45-48},
  doi = {10.11648/j.ijics.20170204.12},
  url = {https://doi.org/10.11648/j.ijics.20170204.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijics.20170204.12},
  abstract = {The topic of festival effect on costumer buying behavior is an important issue to the company. One of the most significant features of the total product is the place where it is bough or consumed. In some cause, the place, more specifically the atmosphere of the place, is more influential than the product itself in the purchase decision. To improve customer purchase, many stores spend a lot of time to demonstrate special merchandise display in festival to attract customers. In the paper, we focus on merchandise display and emotional contagion to explore display of goods to perceived value and emotional contagion to mood, and their effects on customer impulsive buying. We use experimental method to manipulate merchandise display of store (festival display store / no festival display store) and emotional contagion (with emotional contagion environment / no emotional contagion environment) and to measure perceived value and impulsive buying with Likert scale. We infer that the store with festival merchandise display and emotional contagion environment will effect on impulsive buying.},
 year = {2017}
}

Copy | Download

TY  - JOUR
T1  - The Information of Customer’s Emotional Contagion at Atmosphere of the Festival Situation
AU  - Hui-Hsin Huang
Y1  - 2017/09/12
PY  - 2017
N1  - https://doi.org/10.11648/j.ijics.20170204.12
DO  - 10.11648/j.ijics.20170204.12
T2  - International Journal of Information and Communication Sciences
JF  - International Journal of Information and Communication Sciences
JO  - International Journal of Information and Communication Sciences
SP  - 45
EP  - 48
PB  - Science Publishing Group
SN  - 2575-1719
UR  - https://doi.org/10.11648/j.ijics.20170204.12
AB  - The topic of festival effect on costumer buying behavior is an important issue to the company. One of the most significant features of the total product is the place where it is bough or consumed. In some cause, the place, more specifically the atmosphere of the place, is more influential than the product itself in the purchase decision. To improve customer purchase, many stores spend a lot of time to demonstrate special merchandise display in festival to attract customers. In the paper, we focus on merchandise display and emotional contagion to explore display of goods to perceived value and emotional contagion to mood, and their effects on customer impulsive buying. We use experimental method to manipulate merchandise display of store (festival display store / no festival display store) and emotional contagion (with emotional contagion environment / no emotional contagion environment) and to measure perceived value and impulsive buying with Likert scale. We infer that the store with festival merchandise display and emotional contagion environment will effect on impulsive buying.
VL  - 2
IS  - 4
ER  -

Copy | Download