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Assessment of Seasonality on Performance of Star-Rated Beach Resorts in the Coastal Region of Kenya

Received: 29 August 2022     Accepted: 15 September 2022     Published: 21 September 2022
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Abstract

Hotel sector have bright vision for the growth of travel and tourism industry by providing the country’s economic growth. Despite increased efforts by the beach resorts managers and Government of Kenya to make them a driving force in achieving the national economic growth, they have continued to suffer from annual seasonal fluctuations in the volume of business due to tourism seasonality each with different expectations and demands. This paper assessed seasonality and performance of star-rated beach resorts in the coastal region of Kenya. Mixed method approach was used to do a cross-sectional survey. Questionnaires and interview schedule were used to collect data. Target population comprised of managers (23) and guests (586). Managers were purposively selected while guests were randomly sampled. Descriptive and inferential statistic were used to analyse quantitative data while qualitative data was analysed thematically. Results revealed high Standard Deviation (1.27), observed in October-December and April-July (1.8) while low Standard Deviation (0.51) was observed in April Easter week and December-March (0.85). Thus, a homogeneity of the responses that April Easter week and December-March are actually peak seasons interpreting to good performance. A number of factors were perceived to cause seasonality; internationally, climatic changes and travel patterns while domestically, holidays, religious festivals, sports and trade fairs. The study recommended extensive assessment on causes, impacts and effective management strategies to smoothen performance.

Published in International Journal of Hospitality & Tourism Management (Volume 6, Issue 2)
DOI 10.11648/j.ijhtm.20220602.12
Page(s) 31-35
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

Seasonality, Performance, Star-Rated Beach Resorts, Coastal Regions

References
[1] Burugu, R. W. (2020). "Hotel Managers’ Perceptions and Responses as Countermeasures for Seasonality in Kenya’s Tourism Industry." African Journal of Education, Science and Technology 6, no. 1 244-254.
[2] Cooper. C. (2016). Essentials of Tourism, Second Edition. Pearson Education Press.
[3] Corluka, G. (2019). Tourism seasonality–an overview. Journal of Business Paradigms, 4 (1), 21-43.
[4] Fernández-Morales, A., Cisneros-Martínez, J. D., McCabe, S. (2016). Seasonal concentration of tourism demand: decomposition analysis and marketing implications. Tour. Manage. 56, 172–190.
[5] KAHC (2017). Domestic Tourism Providing Alternative Market to Coast Hotels in Kenya.
[6] Lozano, J., Rey-Maquieira, J. & Sastre, F. (2020). An Integrated Analysis of Tourism Management. 56, 172–190.
[7] Muteti, P. N. (2019). Leadership practices and performance of five-star hotels in Nairobi County, Kenya.
[8] Mwamburi, S. (2016). Causes and Effects of Tourism Seasonality: Case Study: Maasai Mara National Reserve, Kenya.
[9] Nzioka, A. (2019). Tourism Product Innovation: Positioning Meetings, Incentives, Conferences and Exhibitions, as a Strategy for Product Diversification in Beach Hotels of Mombasa County, Kenya.
[10] Njagi, C. W., Ndivo, R. M. & Manyara, G. (2017) Understanding the travel motivation among youth travelers in Kenya: The “push” and “pull” paradigm.
[11] Ogerson, C. M., Birkenstein, A. & Mwongera, N. (2018). Coastal tourism and economic inclusion in Indian Ocean rim association states.
[12] Omare, M. (2016). The factors that affect Kenyan domestic tourists from visiting tourism online. Tour. Econ. 22 (6), 1380–1403.
[13] Resell, J. & Sansó, A. (2017). “Yearly, Monthly and Weekly Seasonality of restaurants. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 5 (1), 1-20.
[14] Rogerson, C. M., Benkenstein, A., & Mwongera, N. (2018). Coastal tourism and economic inclusion in Indian Ocean rim association states.
[15] Rosselló, J. & Sansó, A. (2017). Yearly, monthly and weekly seasonality of tourism demand: a decomposition analysis. Tour. Manage. 60, 379–389.
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Cite This Article
  • APA Style

    Kwenga Japhet, Fwaya Erick, Davis Barasa. (2022). Assessment of Seasonality on Performance of Star-Rated Beach Resorts in the Coastal Region of Kenya. International Journal of Hospitality & Tourism Management, 6(2), 31-35. https://doi.org/10.11648/j.ijhtm.20220602.12

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    ACS Style

    Kwenga Japhet; Fwaya Erick; Davis Barasa. Assessment of Seasonality on Performance of Star-Rated Beach Resorts in the Coastal Region of Kenya. Int. J. Hosp. Tour. Manag. 2022, 6(2), 31-35. doi: 10.11648/j.ijhtm.20220602.12

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    AMA Style

    Kwenga Japhet, Fwaya Erick, Davis Barasa. Assessment of Seasonality on Performance of Star-Rated Beach Resorts in the Coastal Region of Kenya. Int J Hosp Tour Manag. 2022;6(2):31-35. doi: 10.11648/j.ijhtm.20220602.12

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  • @article{10.11648/j.ijhtm.20220602.12,
      author = {Kwenga Japhet and Fwaya Erick and Davis Barasa},
      title = {Assessment of Seasonality on Performance of Star-Rated Beach Resorts in the Coastal Region of Kenya},
      journal = {International Journal of Hospitality & Tourism Management},
      volume = {6},
      number = {2},
      pages = {31-35},
      doi = {10.11648/j.ijhtm.20220602.12},
      url = {https://doi.org/10.11648/j.ijhtm.20220602.12},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijhtm.20220602.12},
      abstract = {Hotel sector have bright vision for the growth of travel and tourism industry by providing the country’s economic growth. Despite increased efforts by the beach resorts managers and Government of Kenya to make them a driving force in achieving the national economic growth, they have continued to suffer from annual seasonal fluctuations in the volume of business due to tourism seasonality each with different expectations and demands. This paper assessed seasonality and performance of star-rated beach resorts in the coastal region of Kenya. Mixed method approach was used to do a cross-sectional survey. Questionnaires and interview schedule were used to collect data. Target population comprised of managers (23) and guests (586). Managers were purposively selected while guests were randomly sampled. Descriptive and inferential statistic were used to analyse quantitative data while qualitative data was analysed thematically. Results revealed high Standard Deviation (1.27), observed in October-December and April-July (1.8) while low Standard Deviation (0.51) was observed in April Easter week and December-March (0.85). Thus, a homogeneity of the responses that April Easter week and December-March are actually peak seasons interpreting to good performance. A number of factors were perceived to cause seasonality; internationally, climatic changes and travel patterns while domestically, holidays, religious festivals, sports and trade fairs. The study recommended extensive assessment on causes, impacts and effective management strategies to smoothen performance.},
     year = {2022}
    }
    

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  • TY  - JOUR
    T1  - Assessment of Seasonality on Performance of Star-Rated Beach Resorts in the Coastal Region of Kenya
    AU  - Kwenga Japhet
    AU  - Fwaya Erick
    AU  - Davis Barasa
    Y1  - 2022/09/21
    PY  - 2022
    N1  - https://doi.org/10.11648/j.ijhtm.20220602.12
    DO  - 10.11648/j.ijhtm.20220602.12
    T2  - International Journal of Hospitality & Tourism Management
    JF  - International Journal of Hospitality & Tourism Management
    JO  - International Journal of Hospitality & Tourism Management
    SP  - 31
    EP  - 35
    PB  - Science Publishing Group
    SN  - 2640-1800
    UR  - https://doi.org/10.11648/j.ijhtm.20220602.12
    AB  - Hotel sector have bright vision for the growth of travel and tourism industry by providing the country’s economic growth. Despite increased efforts by the beach resorts managers and Government of Kenya to make them a driving force in achieving the national economic growth, they have continued to suffer from annual seasonal fluctuations in the volume of business due to tourism seasonality each with different expectations and demands. This paper assessed seasonality and performance of star-rated beach resorts in the coastal region of Kenya. Mixed method approach was used to do a cross-sectional survey. Questionnaires and interview schedule were used to collect data. Target population comprised of managers (23) and guests (586). Managers were purposively selected while guests were randomly sampled. Descriptive and inferential statistic were used to analyse quantitative data while qualitative data was analysed thematically. Results revealed high Standard Deviation (1.27), observed in October-December and April-July (1.8) while low Standard Deviation (0.51) was observed in April Easter week and December-March (0.85). Thus, a homogeneity of the responses that April Easter week and December-March are actually peak seasons interpreting to good performance. A number of factors were perceived to cause seasonality; internationally, climatic changes and travel patterns while domestically, holidays, religious festivals, sports and trade fairs. The study recommended extensive assessment on causes, impacts and effective management strategies to smoothen performance.
    VL  - 6
    IS  - 2
    ER  - 

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Author Information
  • Faculty of Social Sciences and Technology, The Technical University of Kenya, Nairobi, Kenya

  • Faculty of Environmental Studies and Resources Development, Chuka University, Chuka, Kenya

  • Faculty of Social Sciences and Technology, The Technical University of Kenya, Nairobi, Kenya

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