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Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation

Received: 24 August 2018     Accepted: 18 September 2018     Published: 24 October 2018
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Abstract

This paper takes a view of an input-output process to describe the relationship between customer purchase satisfaction and repeat purchase intention. The satisfaction (SF) is considered as a function which is evaluated by the discrepancy (d) between the ideal position (I) of the product attribute and the position (P) which customer perceived in regard to attribute. The repeat purchase intention is predict by the variable “black box” of transforming process from satisfaction (which is based on the system approach theory). Then a case study with the taboo marketing for hotel accommodation is demonstrated to make application of the input-output model. In the case, the variable of fear is considered as the transforming process and there are 300 samples is conduct in the experience design to refer the model. Half of sample is for parameter estimation and another is for model validation. The results show it is good fitness between predicting data and real data.

Published in International Journal of Hospitality & Tourism Management (Volume 2, Issue 1)
DOI 10.11648/j.ijhtm.20180201.12
Page(s) 8-12
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Satisfaction, Repeat Purchase Intention, The System Approach Theory, Input-Output Process, Ideal Point

References
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[17] Lin, J. S. C. and Liang, H. Y. (2011), “The influence of service environments on customer emotion and service outcomes”, Managing Service Quality, Vol. 21 No. 4, pp. 350-372.
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[19] Ranaweera, C. and Prabhu, J. (2003), “On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth”, Journal of Targeting, Measurement and Analysis for Marketing, Vol. 12 No. 1, pp. 82-90.
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Cite This Article
  • APA Style

    Hui Hsin Huang. (2018). Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation. International Journal of Hospitality & Tourism Management, 2(1), 8-12. https://doi.org/10.11648/j.ijhtm.20180201.12

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    ACS Style

    Hui Hsin Huang. Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation. Int. J. Hosp. Tour. Manag. 2018, 2(1), 8-12. doi: 10.11648/j.ijhtm.20180201.12

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    AMA Style

    Hui Hsin Huang. Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation. Int J Hosp Tour Manag. 2018;2(1):8-12. doi: 10.11648/j.ijhtm.20180201.12

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  • @article{10.11648/j.ijhtm.20180201.12,
      author = {Hui Hsin Huang},
      title = {Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation},
      journal = {International Journal of Hospitality & Tourism Management},
      volume = {2},
      number = {1},
      pages = {8-12},
      doi = {10.11648/j.ijhtm.20180201.12},
      url = {https://doi.org/10.11648/j.ijhtm.20180201.12},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijhtm.20180201.12},
      abstract = {This paper takes a view of an input-output process to describe the relationship between customer purchase satisfaction and repeat purchase intention. The satisfaction (SF) is considered as a function which is evaluated by the discrepancy (d) between the ideal position (I) of the product attribute and the position (P) which customer perceived in regard to attribute. The repeat purchase intention is predict by the variable “black box” of transforming process from satisfaction (which is based on the system approach theory). Then a case study with the taboo marketing for hotel accommodation is demonstrated to make application of the input-output model. In the case, the variable of fear is considered as the transforming process and there are 300 samples is conduct in the experience design to refer the model. Half of sample is for parameter estimation and another is for model validation. The results show it is good fitness between predicting data and real data.},
     year = {2018}
    }
    

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  • TY  - JOUR
    T1  - Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation
    AU  - Hui Hsin Huang
    Y1  - 2018/10/24
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    T2  - International Journal of Hospitality & Tourism Management
    JF  - International Journal of Hospitality & Tourism Management
    JO  - International Journal of Hospitality & Tourism Management
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    PB  - Science Publishing Group
    SN  - 2640-1800
    UR  - https://doi.org/10.11648/j.ijhtm.20180201.12
    AB  - This paper takes a view of an input-output process to describe the relationship between customer purchase satisfaction and repeat purchase intention. The satisfaction (SF) is considered as a function which is evaluated by the discrepancy (d) between the ideal position (I) of the product attribute and the position (P) which customer perceived in regard to attribute. The repeat purchase intention is predict by the variable “black box” of transforming process from satisfaction (which is based on the system approach theory). Then a case study with the taboo marketing for hotel accommodation is demonstrated to make application of the input-output model. In the case, the variable of fear is considered as the transforming process and there are 300 samples is conduct in the experience design to refer the model. Half of sample is for parameter estimation and another is for model validation. The results show it is good fitness between predicting data and real data.
    VL  - 2
    IS  - 1
    ER  - 

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Author Information
  • Department of Business Administration, Aletheia University, New Taipei City, Taiwan

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