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Implementing Humanistic Leadership in Engineering Firms: A Structured Framework Based on Kotter’s 8-Step Change Model

Received: 22 April 2025     Accepted: 30 April 2025     Published: 4 June 2025
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Abstract

Over the last decades, the evolution of leadership practice has increasingly centered on a human-oriented paradigm, founded upon the fundamental values of humanistic psychology, including empathy, self-actualization, and moral reflection. Engineering firms, though, have had difficulty adopting these values into their traditional technical and hierarchical leadership frameworks, such that a gap has emerged between the implementation of humanistic leadership in such settings. This study aims to fill this gap by developing a step-by-step plan for the systematic implementation of humanistic leadership in engineering firms using Kotter's 8-Step Change Model. With a qualitative research design, the present research integrates an extensive literature review with case study research on six engineering firms—Panasonic, IKEA, Salesforce, Zappos, Tata, and Google's Project Aristotle—to explore leadership issues and possibilities of change with humanistic leadership. The findings of the study suggest that those organizations that apply humanistic leadership practices will improve employee motivation, innovation, and financial performance. Kotter's model offers a framework method for the successful adoption of these practices, but its success lies in adjustments explicitly crafted for the unique cultural and organizational environments of engineering firms. The proposed framework offers practical guidance to leaders who aspire to create ethical, people-oriented cultures that yield long-term prosperity. Nonetheless, the research is constrained by its qualitative nature, lacking empirical validation through quantitative measures. Quantitative methods should be considered in future research to facilitate generalizability. The current study adds value to leadership literature through the provision of a structured, step-by-step model of adopting humanistic leadership in engineering management, and subsequently improving organizational performance and workers' well-being.

Published in International Journal of Engineering Management (Volume 9, Issue 1)
DOI 10.11648/j.ijem.20250901.15
Page(s) 39-49
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2025. Published by Science Publishing Group

Keywords

Humanistic Leadership, Engineering Leadership, Leadership Transformation, Change Management, Kotter’s 8-Step Change Model, Employee Engagement

References
[1] Shvindina, H., Balahurovska, I. Humanistic Leadership as a New Trend in Management Studies. American University Kyiv, Sumy State University Research Paper. 2022.
[2] Gallup, U.S. Employee Engagement Sinks to 10-Year Low. Available from: URL
[3] Vantage Circle, 10 Must-Know Employee Engagement Statistics for 2025. Available from: URL
[4] Pollack, J., Pollack, R. Using Kotter’s Eight Stage Process to Manage an Organizational Change Program: Presentation and Practice. Systemic Practice and Action Research. 2015, 28 (1), 51–66.
[5] Mouazen, A. M., Hernández-Lara, A. B., Abdallah, F., Ramadan, M., Chahine, J., Baydoun, H., Bou Zakhem, N. Transformational and Transactional Leaders and Their Role in Implementing the Kotter Change Management Model Ensuring Sustainable Change: An Empirical Study. Sustainability. 2023, 16 (1), 16.
[6] Laig, R. B. D., Abocejo, F. T. Change Management Process in a Mining Company: Kotter’s 8-Step Change Model. Journal of Management, Economics and Industrial Organization. 2021, 5 (3), 31–50.
[7] Melé, D. The Challenge of Humanistic Management. Journal of Business Ethics. 2003, 44 (1/2), 77–88.
[8] Melé, D. Organizational Humanizing Cultures: Do They Generate Social Capital? Journal of Business Ethics. 2003, 45 (1/2), 3–14.
[9] Pierrakos, O., Yeaman, A., Luthy, K., Gentile, M. Moral and Civic Virtues in Engineering: Reimagining Engineering Ethics to Cultivate Virtuous Engineers. In Proceedings of the 2023 Engineering Education Conference, Wake Forest University, Winston Salem, NC, USA, 2023.
[10] Aferi, A., Amali, H., Lukito, H. The Effect of Transformational Leadership Style on Organizational Commitment, Employee Engagement, and Employee Performance at PT PLN (Persero) UP3 Bukittinggi. Journal of Business Studies and Management Review. 2023, 6 (2), 135–136.
[11] Santonino III, M. D. Humanistic Supervisors as Change Agents: The Core of an Organization. Humanistic Management Journal. 2024, 9, 417–430.
[12] Ono, K., Ikegami, J. J. Mechanism of Humanistic Leadership for Success: Lessons from Konosuke Matsushita. Cross Cultural & Strategic Management. 2020, 27 (4), 627–644.
[13] Pérez-Pérez, L., Berlanga, I., Victoria, J. S. Internal Communication and Employer Branding Within a Humanistic Model – A Case Study of IKEA (Spain, 2019–2021). Corporate Communications: An International Journal. 2023, 28 (2), 213–229.
[14] Azami, S. Fostering Employee Engagement and Retention Through Ohana Culture: A Case Study of Salesforce. Kronika Journal. 2024, 24 (7), 56–65.
[15] Manning, L. Operational Innovation at Zappos: From Hierarchy to Holacracy. University of Bradford. Nov. 2023.
[16] Tripathi, R., Kumar, A. Humanistic Leadership in the Tata Group: The Synergy in Personal Values, Organizational Strategy, and National Cultural Ethos. Cross-Cultural & Strategic Management. 2020, 27 (4), 607–626.
[17] The New York Times, Duhigg, C’s What Google Learned from Its Quest to Build the Perfect Team. Available from: URL
[18] Blázquez, P. IKEA cancela su ERTE y reincorpora a toda la plantilla en España. Available from: URL
[19] The Washington Post, McGregor, J. Zappos says goodbye to bosses. Available from: URL
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  • APA Style

    Sarao, A., Sireli, Y. (2025). Implementing Humanistic Leadership in Engineering Firms: A Structured Framework Based on Kotter’s 8-Step Change Model. International Journal of Engineering Management, 9(1), 39-49. https://doi.org/10.11648/j.ijem.20250901.15

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    ACS Style

    Sarao, A.; Sireli, Y. Implementing Humanistic Leadership in Engineering Firms: A Structured Framework Based on Kotter’s 8-Step Change Model. Int. J. Eng. Manag. 2025, 9(1), 39-49. doi: 10.11648/j.ijem.20250901.15

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    AMA Style

    Sarao A, Sireli Y. Implementing Humanistic Leadership in Engineering Firms: A Structured Framework Based on Kotter’s 8-Step Change Model. Int J Eng Manag. 2025;9(1):39-49. doi: 10.11648/j.ijem.20250901.15

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  • @article{10.11648/j.ijem.20250901.15,
      author = {Anmol Sarao and Yesim Sireli},
      title = {Implementing Humanistic Leadership in Engineering Firms: A Structured Framework Based on Kotter’s 8-Step Change Model
    },
      journal = {International Journal of Engineering Management},
      volume = {9},
      number = {1},
      pages = {39-49},
      doi = {10.11648/j.ijem.20250901.15},
      url = {https://doi.org/10.11648/j.ijem.20250901.15},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijem.20250901.15},
      abstract = {Over the last decades, the evolution of leadership practice has increasingly centered on a human-oriented paradigm, founded upon the fundamental values of humanistic psychology, including empathy, self-actualization, and moral reflection. Engineering firms, though, have had difficulty adopting these values into their traditional technical and hierarchical leadership frameworks, such that a gap has emerged between the implementation of humanistic leadership in such settings. This study aims to fill this gap by developing a step-by-step plan for the systematic implementation of humanistic leadership in engineering firms using Kotter's 8-Step Change Model. With a qualitative research design, the present research integrates an extensive literature review with case study research on six engineering firms—Panasonic, IKEA, Salesforce, Zappos, Tata, and Google's Project Aristotle—to explore leadership issues and possibilities of change with humanistic leadership. The findings of the study suggest that those organizations that apply humanistic leadership practices will improve employee motivation, innovation, and financial performance. Kotter's model offers a framework method for the successful adoption of these practices, but its success lies in adjustments explicitly crafted for the unique cultural and organizational environments of engineering firms. The proposed framework offers practical guidance to leaders who aspire to create ethical, people-oriented cultures that yield long-term prosperity. Nonetheless, the research is constrained by its qualitative nature, lacking empirical validation through quantitative measures. Quantitative methods should be considered in future research to facilitate generalizability. The current study adds value to leadership literature through the provision of a structured, step-by-step model of adopting humanistic leadership in engineering management, and subsequently improving organizational performance and workers' well-being.
    },
     year = {2025}
    }
    

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