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Research on the Relationship Between Strategic Transformation and Competitiveness in the Third-Party Payment Enterprise

Received: 11 August 2025     Accepted: 19 September 2025     Published: 22 October 2025
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Abstract

China’s third-party payment industry has developed for less than 30 years, yet it has entered a period of rapid growth in terms of transaction volume, frequency, and diversity of payment methods, driven by the rise of e-commerce. As third-party payment becomes indispensable across a wide range of business scenarios, the industry is also facing increasing changes and challenges. In this evolving landscape, it is imperative for companies to respond to regulatory pressures and industry trends, assess internal and external resources, and formulate transformation strategies aligned with their long-term development to maintain sustainable competitive advantages. This paper takes Lakala as a case study to analyze its three strategic transformation stages—from convenient public services, to acquiring market expansion, to digital operational services. It reveals how Lakala enhances its competitiveness through product innovation, channel development, and ecosystem collaboration. The study explores the intrinsic relationship between strategic transformation and corporate competitiveness, offering insights for peer enterprises and contributing to both theoretical research and practical development in the industry.

Published in International Journal of Economics, Finance and Management Sciences (Volume 13, Issue 5)
DOI 10.11648/j.ijefm.20251305.20
Page(s) 345-352
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2025. Published by Science Publishing Group

Keywords

Strategic Transformation, Competitiveness, Third-Party Payment, Lakala

References
[1] Sha Yue. (2023). Growth Study of Changan Automobile Based on the Harvard Analytical Framework. Harbin Normal University.
[2] Ni Kejin & Liu Xiuyan. (2021). Digital Transformation and Enterprise Growth: Theoretical Logic and Chinese Practice. Economic Management, 43(12), 79–97.
[3] Zhang Zhichao. (2019). Analysis of Strategic Choices and Implementation Paths for Enterprise Transformation and Upgrading. Modernization of Shopping Mall, (05), 119–120.
[4] Guo Zhifeng. (2024). Research on Strategies for Enhancing Enterprise Competitiveness through Technological Innovation. Modernization of Shopping Mall, (08), 76–78.
[5] Zhang Yuru. (2023). Supply Chain Finance, Digital Empowerment, and Enterprise Competitiveness. Shanxi University of Finance and Economics.
[6] Du Chuanzhong, Cao Xiaoxi & Liu Shutong. (2024). Artificial Intelligence and the Competitiveness of High-Tech Enterprises: Mechanisms and Effects. Business Economics and Management, (02), 30–49.
[7] Chu Yuxi. (2018). The Impact of Third-Party Payment on Bank Card Acquiring Business in China. Journal of North China University of Water Resources and Electric Power (Social Science Edition), 34(01), 68–70.
[8] Lai Hongbo & Liu Mingyu. (2018). Analysis of the Competitive and Cooperative Relationship between Third-Party Payment Institutions and Commercial Banks. E-Commerce, (11), 45–46.
[9] Cao Yang. (2019). Operating Mechanism and Case Study of Third-Party Payment Companies. Southeast University.
[10] Gui Yiqian. (2022). Business Transformation and Profit Growth Points of Third-Party Payment Industry under COVID-19. China Market, (06), 49–50.
[11] Guo Xianshan. (2019). Strategic Transformation of Mobile Payment Channels in Offline Chain Stores in the New Retail Era. Modernization of Shopping Mall, (22), 13-14.
[12] Wang Peiwen. (2020). A Study on the Profit Models of Third-Party Payment Institutions. Jiangxi University of Finance and Economics.
Cite This Article
  • APA Style

    Shuaina, C., Ke, G. (2025). Research on the Relationship Between Strategic Transformation and Competitiveness in the Third-Party Payment Enterprise. International Journal of Economics, Finance and Management Sciences, 13(5), 345-352. https://doi.org/10.11648/j.ijefm.20251305.20

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    ACS Style

    Shuaina, C.; Ke, G. Research on the Relationship Between Strategic Transformation and Competitiveness in the Third-Party Payment Enterprise. Int. J. Econ. Finance Manag. Sci. 2025, 13(5), 345-352. doi: 10.11648/j.ijefm.20251305.20

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    AMA Style

    Shuaina C, Ke G. Research on the Relationship Between Strategic Transformation and Competitiveness in the Third-Party Payment Enterprise. Int J Econ Finance Manag Sci. 2025;13(5):345-352. doi: 10.11648/j.ijefm.20251305.20

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  • @article{10.11648/j.ijefm.20251305.20,
      author = {Chi Shuaina and Gao Ke},
      title = {Research on the Relationship Between Strategic Transformation and Competitiveness in the Third-Party Payment Enterprise
    },
      journal = {International Journal of Economics, Finance and Management Sciences},
      volume = {13},
      number = {5},
      pages = {345-352},
      doi = {10.11648/j.ijefm.20251305.20},
      url = {https://doi.org/10.11648/j.ijefm.20251305.20},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20251305.20},
      abstract = {China’s third-party payment industry has developed for less than 30 years, yet it has entered a period of rapid growth in terms of transaction volume, frequency, and diversity of payment methods, driven by the rise of e-commerce. As third-party payment becomes indispensable across a wide range of business scenarios, the industry is also facing increasing changes and challenges. In this evolving landscape, it is imperative for companies to respond to regulatory pressures and industry trends, assess internal and external resources, and formulate transformation strategies aligned with their long-term development to maintain sustainable competitive advantages. This paper takes Lakala as a case study to analyze its three strategic transformation stages—from convenient public services, to acquiring market expansion, to digital operational services. It reveals how Lakala enhances its competitiveness through product innovation, channel development, and ecosystem collaboration. The study explores the intrinsic relationship between strategic transformation and corporate competitiveness, offering insights for peer enterprises and contributing to both theoretical research and practical development in the industry.
    },
     year = {2025}
    }
    

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    AU  - Gao Ke
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    AB  - China’s third-party payment industry has developed for less than 30 years, yet it has entered a period of rapid growth in terms of transaction volume, frequency, and diversity of payment methods, driven by the rise of e-commerce. As third-party payment becomes indispensable across a wide range of business scenarios, the industry is also facing increasing changes and challenges. In this evolving landscape, it is imperative for companies to respond to regulatory pressures and industry trends, assess internal and external resources, and formulate transformation strategies aligned with their long-term development to maintain sustainable competitive advantages. This paper takes Lakala as a case study to analyze its three strategic transformation stages—from convenient public services, to acquiring market expansion, to digital operational services. It reveals how Lakala enhances its competitiveness through product innovation, channel development, and ecosystem collaboration. The study explores the intrinsic relationship between strategic transformation and corporate competitiveness, offering insights for peer enterprises and contributing to both theoretical research and practical development in the industry.
    
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