Developing and Implementing Big Data Analytics in Marketing

Dina Darwish

doi:doi:10.11648/j.ijdsa.20200606.13

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Developing and Implementing Big Data Analytics in Marketing

Dina Darwish

Published in International Journal of Data Science and Analysis (Volume 6, Issue 6)

Received: 30 October 2020 Accepted: 11 November 2020 Published: 19 November 2020

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Abstract

Big Data represents the greatest game-changing chance and change in outlook for marketing since the creation of the telephone or the Web going standard. Big Data alludes to the ever-expanding volume, velocity, variety, variability and multifaceted nature of data. Big Data is the key result of the new promoting scene, conceived from the computerized world we currently live in for marketing associations. The expression "big data" doesn't simply allude to the information itself; it additionally alludes to the difficulties, capacities and skills related with putting away and examining such gigantic data sets to help a degree of decision-making that is more precise and timely than anything recently endeavored. Because of the many benefits of big data, the big data applications have appeared, and they can play important roles especially in making companies take informative business decisions in different fields, such as, healthcare, banking, manufacturing, media and entertainment, education and transportation and many others. This paper concentrates on the importance of Big Data Analytics nowadays, especially in the marketing process inside companies, as well as challenges and obstacles facing Big Data analytics, and a case study of a bank wanting to market a new financial tool to its customers is studied using R tool.

Published in	International Journal of Data Science and Analysis (Volume 6, Issue 6)
DOI	10.11648/j.ijdsa.20200606.13
Page(s)	183-203
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2020. Published by Science Publishing Group

Keywords

Big Data, Analytics, Marketing

References

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[3]	Chang, F., Dean, J., Ghemawat, S., Hsieh, W. C., Wallach, D. A., Burrows, M., Chandra, T., Fikes, A. and Gruber, R. E. (2008). Bigtable: A Distributed Storage System for Structured Data. ACM Transactions on Computer Systems, 26 (2), 1-26. doi: 10.1145/1365815.1365816.
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[6]	H. Davenport, T., and Dyché, J. (May 2013). Big Data in Big companies. International Institute for analytics. Retrieved 10 November 2020, from https://docs.media.bitpipe.com/io_10x/io_102267/item_725049/Big-Data-in-Big-Companies.pdf.
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[8]	Naimat, A. (2016). The Big Data Market, A data driven analysis of companies using Hadoop, Spark, Data Science & Machine Learning. Oreilly. Retrieved 10 November 2020, from http://ixion.pld-linux.org/~arekm/free-books/data/the-big-data-market.pdf.
[9]	Intel IT Center Peer research (August 2012). Big data analytics, Intel’s IT Manager Survey on How Organizations Are Using Big Data. Retrieved 10 November 2020, from https://www.intel.com/content/dam/www/public/us/en/documents/reports/data-insights-peer-research-report.pdf.
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Dina Darwish. (2020). Developing and Implementing Big Data Analytics in Marketing. International Journal of Data Science and Analysis, 6(6), 183-203. https://doi.org/10.11648/j.ijdsa.20200606.13

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Dina Darwish. Developing and Implementing Big Data Analytics in Marketing. Int. J. Data Sci. Anal. 2020, 6(6), 183-203. doi: 10.11648/j.ijdsa.20200606.13

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AMA Style

Dina Darwish. Developing and Implementing Big Data Analytics in Marketing. Int J Data Sci Anal. 2020;6(6):183-203. doi: 10.11648/j.ijdsa.20200606.13

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@article{10.11648/j.ijdsa.20200606.13,
  author = {Dina Darwish},
  title = {Developing and Implementing Big Data Analytics in Marketing},
  journal = {International Journal of Data Science and Analysis},
  volume = {6},
  number = {6},
  pages = {183-203},
  doi = {10.11648/j.ijdsa.20200606.13},
  url = {https://doi.org/10.11648/j.ijdsa.20200606.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijdsa.20200606.13},
  abstract = {Big Data represents the greatest game-changing chance and change in outlook for marketing since the creation of the telephone or the Web going standard. Big Data alludes to the ever-expanding volume, velocity, variety, variability and multifaceted nature of data. Big Data is the key result of the new promoting scene, conceived from the computerized world we currently live in for marketing associations. The expression "big data" doesn't simply allude to the information itself; it additionally alludes to the difficulties, capacities and skills related with putting away and examining such gigantic data sets to help a degree of decision-making that is more precise and timely than anything recently endeavored. Because of the many benefits of big data, the big data applications have appeared, and they can play important roles especially in making companies take informative business decisions in different fields, such as, healthcare, banking, manufacturing, media and entertainment, education and transportation and many others. This paper concentrates on the importance of Big Data Analytics nowadays, especially in the marketing process inside companies, as well as challenges and obstacles facing Big Data analytics, and a case study of a bank wanting to market a new financial tool to its customers is studied using R tool.},
 year = {2020}
}

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TY  - JOUR
T1  - Developing and Implementing Big Data Analytics in Marketing
AU  - Dina Darwish
Y1  - 2020/11/19
PY  - 2020
N1  - https://doi.org/10.11648/j.ijdsa.20200606.13
DO  - 10.11648/j.ijdsa.20200606.13
T2  - International Journal of Data Science and Analysis
JF  - International Journal of Data Science and Analysis
JO  - International Journal of Data Science and Analysis
SP  - 183
EP  - 203
PB  - Science Publishing Group
SN  - 2575-1891
UR  - https://doi.org/10.11648/j.ijdsa.20200606.13
AB  - Big Data represents the greatest game-changing chance and change in outlook for marketing since the creation of the telephone or the Web going standard. Big Data alludes to the ever-expanding volume, velocity, variety, variability and multifaceted nature of data. Big Data is the key result of the new promoting scene, conceived from the computerized world we currently live in for marketing associations. The expression "big data" doesn't simply allude to the information itself; it additionally alludes to the difficulties, capacities and skills related with putting away and examining such gigantic data sets to help a degree of decision-making that is more precise and timely than anything recently endeavored. Because of the many benefits of big data, the big data applications have appeared, and they can play important roles especially in making companies take informative business decisions in different fields, such as, healthcare, banking, manufacturing, media and entertainment, education and transportation and many others. This paper concentrates on the importance of Big Data Analytics nowadays, especially in the marketing process inside companies, as well as challenges and obstacles facing Big Data analytics, and a case study of a bank wanting to market a new financial tool to its customers is studied using R tool.
VL  - 6
IS  - 6
ER  -

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Author Information

Dina Darwish

Computing and Digital Technology School, ESLSCA University, Giza, Egypt

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Plain Text BibTeX RIS

APA Style

Dina Darwish. (2020). Developing and Implementing Big Data Analytics in Marketing. International Journal of Data Science and Analysis, 6(6), 183-203. https://doi.org/10.11648/j.ijdsa.20200606.13

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ACS Style

Dina Darwish. Developing and Implementing Big Data Analytics in Marketing. Int. J. Data Sci. Anal. 2020, 6(6), 183-203. doi: 10.11648/j.ijdsa.20200606.13

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AMA Style

Dina Darwish. Developing and Implementing Big Data Analytics in Marketing. Int J Data Sci Anal. 2020;6(6):183-203. doi: 10.11648/j.ijdsa.20200606.13

Copy | Download

@article{10.11648/j.ijdsa.20200606.13,
  author = {Dina Darwish},
  title = {Developing and Implementing Big Data Analytics in Marketing},
  journal = {International Journal of Data Science and Analysis},
  volume = {6},
  number = {6},
  pages = {183-203},
  doi = {10.11648/j.ijdsa.20200606.13},
  url = {https://doi.org/10.11648/j.ijdsa.20200606.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijdsa.20200606.13},
  abstract = {Big Data represents the greatest game-changing chance and change in outlook for marketing since the creation of the telephone or the Web going standard. Big Data alludes to the ever-expanding volume, velocity, variety, variability and multifaceted nature of data. Big Data is the key result of the new promoting scene, conceived from the computerized world we currently live in for marketing associations. The expression "big data" doesn't simply allude to the information itself; it additionally alludes to the difficulties, capacities and skills related with putting away and examining such gigantic data sets to help a degree of decision-making that is more precise and timely than anything recently endeavored. Because of the many benefits of big data, the big data applications have appeared, and they can play important roles especially in making companies take informative business decisions in different fields, such as, healthcare, banking, manufacturing, media and entertainment, education and transportation and many others. This paper concentrates on the importance of Big Data Analytics nowadays, especially in the marketing process inside companies, as well as challenges and obstacles facing Big Data analytics, and a case study of a bank wanting to market a new financial tool to its customers is studied using R tool.},
 year = {2020}
}

Copy | Download

TY  - JOUR
T1  - Developing and Implementing Big Data Analytics in Marketing
AU  - Dina Darwish
Y1  - 2020/11/19
PY  - 2020
N1  - https://doi.org/10.11648/j.ijdsa.20200606.13
DO  - 10.11648/j.ijdsa.20200606.13
T2  - International Journal of Data Science and Analysis
JF  - International Journal of Data Science and Analysis
JO  - International Journal of Data Science and Analysis
SP  - 183
EP  - 203
PB  - Science Publishing Group
SN  - 2575-1891
UR  - https://doi.org/10.11648/j.ijdsa.20200606.13
AB  - Big Data represents the greatest game-changing chance and change in outlook for marketing since the creation of the telephone or the Web going standard. Big Data alludes to the ever-expanding volume, velocity, variety, variability and multifaceted nature of data. Big Data is the key result of the new promoting scene, conceived from the computerized world we currently live in for marketing associations. The expression "big data" doesn't simply allude to the information itself; it additionally alludes to the difficulties, capacities and skills related with putting away and examining such gigantic data sets to help a degree of decision-making that is more precise and timely than anything recently endeavored. Because of the many benefits of big data, the big data applications have appeared, and they can play important roles especially in making companies take informative business decisions in different fields, such as, healthcare, banking, manufacturing, media and entertainment, education and transportation and many others. This paper concentrates on the importance of Big Data Analytics nowadays, especially in the marketing process inside companies, as well as challenges and obstacles facing Big Data analytics, and a case study of a bank wanting to market a new financial tool to its customers is studied using R tool.
VL  - 6
IS  - 6
ER  -

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