The objective of this study was to investigate the quality of mission statements of the cement sector companies operating in Pakistan. In order to achieve this purpose, mission statements have been analyzed using a Nine Point Scale model given by the Fred R. David. Moreover, number of words and sentences used in the statements were also counted. As per published information of Pakistan Stock Exchange (PSX), a total of 21 cement companies are listed within this sector. In this study 15 companies were selected through convenient sampling to make analysis. Data needed to make comparative analysis of mission statement were collected from their annual reports and websites of these companies. The findings show that most of the cement sector companies of Pakistan are making the average level of score and keen to incorporate their concerns for survival, growth & profitability, product & services and self concept in their mission statements. But they are giving less focus to technology and concern for a public image. The length of a mission statements are (Min. = 15 and Max. = 137) in words and (Min. = 1 and Max = 7) in sentences.
| Published in | International Journal of Accounting, Finance and Risk Management (Volume 2, Issue 1) |
| DOI | 10.11648/j.ijafrm.20170201.15 |
| Page(s) | 31-38 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2017. Published by Science Publishing Group |
Mission Statement, Nine Components, Cement Sector Companies
| [1] | Campbell, A., Devine, M. and Young, D. (1993), A Sense of Mission, Pitman Publishing, London. |
| [2] | Drucker, P. F 1973. Management: Task, Responsibilities and Practices, Harper & Row, New York. |
| [3] | Desmidt, S., & Prinzie, A. (2009). Does your Mission Statement have any Value? An Explorative Analysis of the Effectiveness of Mission Statements from a Communication Perspective. Working Paper 2009/568, Retrieved October 22, 2012. |
| [4] | Meraj, I. H., Hossain, I., Shahezaman, Z., Akter, L., & Hossain, S. (2011). Analysis of the Mission Statement of the Commercial Banks of Bangladesh. Retrieved October 22, 2012. |
| [5] | Moin, M. F., Ali, A., & Khan, A. N. (2012). An Analysis of Mission Statment of Pakistani Commercial (Scheduled) Banks Using A Nine Points Scale Approach of Fred R. David. Interdisciplinary Journal of Contemporary Research in Business, 4 (2), 102-120. |
| [6] | Hossain, D. M. (2004). An Analysis of the Mission Statements of Selected Bangladeshi Companies. Journal of Business Administration, 6, 1-7. |
| [7] | Biswas, P. K., Chowdhury, S. P., & Das, S. (2007). Mission Statements of Selected Bangladeshi Companies: An Analysis from a Strategic Management Viewpoint. The Cost and Management, 35 (3), 46-60. |
| [8] | Moin, M. F., Ali, A., & Khan, A. N. (2012). An Analysis of Mission Statement of Pakistani Commercial (Scheduled) Banks Using A Nine Points Scale Approach of Fred R. David. Interdisciplinary Journal of Contemporary Research in Business, 4 (2), 102-120. |
| [9] | Ahmed, I., Shaukat, M. Z., & Islam, T. (2013). Mission statements readability: an insight into Islamic banks. Journal of Islamic Accounting and Business Research, 4 (2), 132-150. |
| [10] | V, R. K. (2014). Mission Statement Analysis of Selected Public Sector and Private Sector Banks in India. American International Journal of Research in humanities, Art and Social Sciences, 155-161. |
| [11] | Ackoff, R. (1987). Mission Statements, Planning Review, 15, 30-31. |
| [12] | Pearce, J., & David, F. (1987). Corporate Mission Statements: The Bottom Line. Executive, 1, 109-116. |
| [13] | David, F. R. (1989). How Companies Define their Mission, Long Range Planning, 30, 594-604. |
| [14] | Bart, C. K. (1997). Industrial Firms and the Power of Mission. Industrial Marketing Management, 25, 1-13. |
APA Style
Hafiz Qamar Ghafoor. (2017). Content Analysis of Mission Statements - A Case of Cement Sector Companies of Pakistan. International Journal of Accounting, Finance and Risk Management, 2(1), 31-38. https://doi.org/10.11648/j.ijafrm.20170201.15
ACS Style
Hafiz Qamar Ghafoor. Content Analysis of Mission Statements - A Case of Cement Sector Companies of Pakistan. Int. J. Account. Finance Risk Manag. 2017, 2(1), 31-38. doi: 10.11648/j.ijafrm.20170201.15
Share This Article
Twitter
Linked In
Facebook
Copy
Download@article{10.11648/j.ijafrm.20170201.15,
author = {Hafiz Qamar Ghafoor},
title = {Content Analysis of Mission Statements - A Case of Cement Sector Companies of Pakistan},
journal = {International Journal of Accounting, Finance and Risk Management},
volume = {2},
number = {1},
pages = {31-38},
doi = {10.11648/j.ijafrm.20170201.15},
url = {https://doi.org/10.11648/j.ijafrm.20170201.15},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijafrm.20170201.15},
abstract = {The objective of this study was to investigate the quality of mission statements of the cement sector companies operating in Pakistan. In order to achieve this purpose, mission statements have been analyzed using a Nine Point Scale model given by the Fred R. David. Moreover, number of words and sentences used in the statements were also counted. As per published information of Pakistan Stock Exchange (PSX), a total of 21 cement companies are listed within this sector. In this study 15 companies were selected through convenient sampling to make analysis. Data needed to make comparative analysis of mission statement were collected from their annual reports and websites of these companies. The findings show that most of the cement sector companies of Pakistan are making the average level of score and keen to incorporate their concerns for survival, growth & profitability, product & services and self concept in their mission statements. But they are giving less focus to technology and concern for a public image. The length of a mission statements are (Min. = 15 and Max. = 137) in words and (Min. = 1 and Max = 7) in sentences.},
year = {2017}
}
TY - JOUR T1 - Content Analysis of Mission Statements - A Case of Cement Sector Companies of Pakistan AU - Hafiz Qamar Ghafoor Y1 - 2017/02/27 PY - 2017 N1 - https://doi.org/10.11648/j.ijafrm.20170201.15 DO - 10.11648/j.ijafrm.20170201.15 T2 - International Journal of Accounting, Finance and Risk Management JF - International Journal of Accounting, Finance and Risk Management JO - International Journal of Accounting, Finance and Risk Management SP - 31 EP - 38 PB - Science Publishing Group SN - 2578-9376 UR - https://doi.org/10.11648/j.ijafrm.20170201.15 AB - The objective of this study was to investigate the quality of mission statements of the cement sector companies operating in Pakistan. In order to achieve this purpose, mission statements have been analyzed using a Nine Point Scale model given by the Fred R. David. Moreover, number of words and sentences used in the statements were also counted. As per published information of Pakistan Stock Exchange (PSX), a total of 21 cement companies are listed within this sector. In this study 15 companies were selected through convenient sampling to make analysis. Data needed to make comparative analysis of mission statement were collected from their annual reports and websites of these companies. The findings show that most of the cement sector companies of Pakistan are making the average level of score and keen to incorporate their concerns for survival, growth & profitability, product & services and self concept in their mission statements. But they are giving less focus to technology and concern for a public image. The length of a mission statements are (Min. = 15 and Max. = 137) in words and (Min. = 1 and Max = 7) in sentences. VL - 2 IS - 1 ER -
Information
Email: