An Empirical Study on the Willingness to Adopt E-commerce of Agricultural Machinery Parts Operators Under the Background of "Internet +"

Du Pu; Li Fengyi; Liu Ying; Li Xinyang

doi:doi:10.11648/j.ijae.20230802.12

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An Empirical Study on the Willingness to Adopt E-commerce of Agricultural Machinery Parts Operators Under the Background of "Internet +"

Du Pu, Li Fengyi, Liu Ying, Li Xinyang

Published in International Journal of Agricultural Economics (Volume 8, Issue 2)

Received: 19 February 2023 Accepted: 10 April 2023 Published: 18 April 2023

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Abstract

The e-commerce of agricultural machinery components can help the rapid development of the agricultural machinery industry and accelerate the implementation of rural revitalization strategies. The study selected the small and micro enterprises in Pangkou Auto Agricultural Machinery Parts City, Gaotang County, as the research subjects, and conducted an empirical analysis on the adoption willingness of e-commerce operators of agricultural machinery parts in Pangkou Auto Agricultural Machinery Parts City by building an economic model. The results showed that the accuracy of the economic model's prediction reached 76%, and the value of Nagelerke R2 reached 0.580, indicating that the model has a good fitting effect as a whole, it has a good explanatory effect and statistical significance for the dependent variable. The results show that age has become a protective factor for the e-commerce willingness of agricultural machinery component operators, while other factors have a relatively weak effect on the e-commerce operation of hospitals. The research provided a specific explanation of the results and summarized the construction of a complete network system to improve the level of after-sales service; strengthen digital empowering retail and implement an e-commerce+live streaming marketing model; improve e-commerce capabilities and break down barriers to information exchange; strengthen financial policy support and a series of countermeasures to expand the e-commerce operation of agricultural machinery parts.

Published in	International Journal of Agricultural Economics (Volume 8, Issue 2)
DOI	10.11648/j.ijae.20230802.12
Page(s)	68-76
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Internet+, Business Entities of Agricultural Machinery Parts, E-commerce Model, Willingness to Adopt, Empirical Model

References

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APA Style

Du Pu, Li Fengyi, Liu Ying, Li Xinyang. (2023). An Empirical Study on the Willingness to Adopt E-commerce of Agricultural Machinery Parts Operators Under the Background of "Internet +". International Journal of Agricultural Economics, 8(2), 68-76. https://doi.org/10.11648/j.ijae.20230802.12

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ACS Style

Du Pu; Li Fengyi; Liu Ying; Li Xinyang. An Empirical Study on the Willingness to Adopt E-commerce of Agricultural Machinery Parts Operators Under the Background of "Internet +". Int. J. Agric. Econ. 2023, 8(2), 68-76. doi: 10.11648/j.ijae.20230802.12

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AMA Style

Du Pu, Li Fengyi, Liu Ying, Li Xinyang. An Empirical Study on the Willingness to Adopt E-commerce of Agricultural Machinery Parts Operators Under the Background of "Internet +". Int J Agric Econ. 2023;8(2):68-76. doi: 10.11648/j.ijae.20230802.12

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@article{10.11648/j.ijae.20230802.12,
  author = {Du Pu and Li Fengyi and Liu Ying and Li Xinyang},
  title = {An Empirical Study on the Willingness to Adopt E-commerce of Agricultural Machinery Parts Operators Under the Background of "Internet +"},
  journal = {International Journal of Agricultural Economics},
  volume = {8},
  number = {2},
  pages = {68-76},
  doi = {10.11648/j.ijae.20230802.12},
  url = {https://doi.org/10.11648/j.ijae.20230802.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijae.20230802.12},
  abstract = {The e-commerce of agricultural machinery components can help the rapid development of the agricultural machinery industry and accelerate the implementation of rural revitalization strategies. The study selected the small and micro enterprises in Pangkou Auto Agricultural Machinery Parts City, Gaotang County, as the research subjects, and conducted an empirical analysis on the adoption willingness of e-commerce operators of agricultural machinery parts in Pangkou Auto Agricultural Machinery Parts City by building an economic model. The results showed that the accuracy of the economic model's prediction reached 76%, and the value of Nagelerke R2 reached 0.580, indicating that the model has a good fitting effect as a whole, it has a good explanatory effect and statistical significance for the dependent variable. The results show that age has become a protective factor for the e-commerce willingness of agricultural machinery component operators, while other factors have a relatively weak effect on the e-commerce operation of hospitals. The research provided a specific explanation of the results and summarized the construction of a complete network system to improve the level of after-sales service; strengthen digital empowering retail and implement an e-commerce+live streaming marketing model; improve e-commerce capabilities and break down barriers to information exchange; strengthen financial policy support and a series of countermeasures to expand the e-commerce operation of agricultural machinery parts.},
 year = {2023}
}

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TY  - JOUR
T1  - An Empirical Study on the Willingness to Adopt E-commerce of Agricultural Machinery Parts Operators Under the Background of "Internet +"
AU  - Du Pu
AU  - Li Fengyi
AU  - Liu Ying
AU  - Li Xinyang
Y1  - 2023/04/18
PY  - 2023
N1  - https://doi.org/10.11648/j.ijae.20230802.12
DO  - 10.11648/j.ijae.20230802.12
T2  - International Journal of Agricultural Economics
JF  - International Journal of Agricultural Economics
JO  - International Journal of Agricultural Economics
SP  - 68
EP  - 76
PB  - Science Publishing Group
SN  - 2575-3843
UR  - https://doi.org/10.11648/j.ijae.20230802.12
AB  - The e-commerce of agricultural machinery components can help the rapid development of the agricultural machinery industry and accelerate the implementation of rural revitalization strategies. The study selected the small and micro enterprises in Pangkou Auto Agricultural Machinery Parts City, Gaotang County, as the research subjects, and conducted an empirical analysis on the adoption willingness of e-commerce operators of agricultural machinery parts in Pangkou Auto Agricultural Machinery Parts City by building an economic model. The results showed that the accuracy of the economic model's prediction reached 76%, and the value of Nagelerke R2 reached 0.580, indicating that the model has a good fitting effect as a whole, it has a good explanatory effect and statistical significance for the dependent variable. The results show that age has become a protective factor for the e-commerce willingness of agricultural machinery component operators, while other factors have a relatively weak effect on the e-commerce operation of hospitals. The research provided a specific explanation of the results and summarized the construction of a complete network system to improve the level of after-sales service; strengthen digital empowering retail and implement an e-commerce+live streaming marketing model; improve e-commerce capabilities and break down barriers to information exchange; strengthen financial policy support and a series of countermeasures to expand the e-commerce operation of agricultural machinery parts.
VL  - 8
IS  - 2
ER  -

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Author Information

Du Pu

Economics and Trade College, Hebei Finance University, Baoding, China
Li Fengyi

Economics and Trade College, Hebei Finance University, Baoding, China
Liu Ying

Economics and Trade College, Hebei Finance University, Baoding, China
Li Xinyang

Economics and Trade College, Hebei Finance University, Baoding, China

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Plain Text BibTeX RIS

APA Style

Du Pu, Li Fengyi, Liu Ying, Li Xinyang. (2023). An Empirical Study on the Willingness to Adopt E-commerce of Agricultural Machinery Parts Operators Under the Background of "Internet +". International Journal of Agricultural Economics, 8(2), 68-76. https://doi.org/10.11648/j.ijae.20230802.12

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ACS Style

Du Pu; Li Fengyi; Liu Ying; Li Xinyang. An Empirical Study on the Willingness to Adopt E-commerce of Agricultural Machinery Parts Operators Under the Background of "Internet +". Int. J. Agric. Econ. 2023, 8(2), 68-76. doi: 10.11648/j.ijae.20230802.12

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AMA Style

Du Pu, Li Fengyi, Liu Ying, Li Xinyang. An Empirical Study on the Willingness to Adopt E-commerce of Agricultural Machinery Parts Operators Under the Background of "Internet +". Int J Agric Econ. 2023;8(2):68-76. doi: 10.11648/j.ijae.20230802.12

Copy | Download

@article{10.11648/j.ijae.20230802.12,
  author = {Du Pu and Li Fengyi and Liu Ying and Li Xinyang},
  title = {An Empirical Study on the Willingness to Adopt E-commerce of Agricultural Machinery Parts Operators Under the Background of "Internet +"},
  journal = {International Journal of Agricultural Economics},
  volume = {8},
  number = {2},
  pages = {68-76},
  doi = {10.11648/j.ijae.20230802.12},
  url = {https://doi.org/10.11648/j.ijae.20230802.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijae.20230802.12},
  abstract = {The e-commerce of agricultural machinery components can help the rapid development of the agricultural machinery industry and accelerate the implementation of rural revitalization strategies. The study selected the small and micro enterprises in Pangkou Auto Agricultural Machinery Parts City, Gaotang County, as the research subjects, and conducted an empirical analysis on the adoption willingness of e-commerce operators of agricultural machinery parts in Pangkou Auto Agricultural Machinery Parts City by building an economic model. The results showed that the accuracy of the economic model's prediction reached 76%, and the value of Nagelerke R2 reached 0.580, indicating that the model has a good fitting effect as a whole, it has a good explanatory effect and statistical significance for the dependent variable. The results show that age has become a protective factor for the e-commerce willingness of agricultural machinery component operators, while other factors have a relatively weak effect on the e-commerce operation of hospitals. The research provided a specific explanation of the results and summarized the construction of a complete network system to improve the level of after-sales service; strengthen digital empowering retail and implement an e-commerce+live streaming marketing model; improve e-commerce capabilities and break down barriers to information exchange; strengthen financial policy support and a series of countermeasures to expand the e-commerce operation of agricultural machinery parts.},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - An Empirical Study on the Willingness to Adopt E-commerce of Agricultural Machinery Parts Operators Under the Background of "Internet +"
AU  - Du Pu
AU  - Li Fengyi
AU  - Liu Ying
AU  - Li Xinyang
Y1  - 2023/04/18
PY  - 2023
N1  - https://doi.org/10.11648/j.ijae.20230802.12
DO  - 10.11648/j.ijae.20230802.12
T2  - International Journal of Agricultural Economics
JF  - International Journal of Agricultural Economics
JO  - International Journal of Agricultural Economics
SP  - 68
EP  - 76
PB  - Science Publishing Group
SN  - 2575-3843
UR  - https://doi.org/10.11648/j.ijae.20230802.12
AB  - The e-commerce of agricultural machinery components can help the rapid development of the agricultural machinery industry and accelerate the implementation of rural revitalization strategies. The study selected the small and micro enterprises in Pangkou Auto Agricultural Machinery Parts City, Gaotang County, as the research subjects, and conducted an empirical analysis on the adoption willingness of e-commerce operators of agricultural machinery parts in Pangkou Auto Agricultural Machinery Parts City by building an economic model. The results showed that the accuracy of the economic model's prediction reached 76%, and the value of Nagelerke R2 reached 0.580, indicating that the model has a good fitting effect as a whole, it has a good explanatory effect and statistical significance for the dependent variable. The results show that age has become a protective factor for the e-commerce willingness of agricultural machinery component operators, while other factors have a relatively weak effect on the e-commerce operation of hospitals. The research provided a specific explanation of the results and summarized the construction of a complete network system to improve the level of after-sales service; strengthen digital empowering retail and implement an e-commerce+live streaming marketing model; improve e-commerce capabilities and break down barriers to information exchange; strengthen financial policy support and a series of countermeasures to expand the e-commerce operation of agricultural machinery parts.
VL  - 8
IS  - 2
ER  -

Copy | Download