Research on the Construction Strategy of Characteristic Agricultural Products Brand in Tai'an

Lv Dongqin

doi:doi:10.11648/j.ijae.20220704.11

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Research on the Construction Strategy of Characteristic Agricultural Products Brand in Tai'an

Lv Dongqin

Published in International Journal of Agricultural Economics (Volume 7, Issue 4)

Received: 13 June 2022 Accepted: 28 June 2022 Published: 12 July 2022

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Abstract

Brand is not just a name or a logo, but an economic expression of enterprises, products and services. In the fierce market competition, consumers' brand recognition determines the market position of the product. Therefore, the brand effect is also an economic effect, and the brand is an important intangible asset. With the development of economic globalization, China's agricultural products not only need to deal with the increasingly fierce market competition in the country, but also face the impact of imported agricultural products. The competition of agricultural products has changed into the brand competition. As a big agricultural city, Tai'an has a wide variety of agricultural products. However, judging from the production and sales of agricultural products in the past two years, there are still many problems such as lack of prominent brand characteristics, weak brand attraction, and low influence and so on. To this end, how to take advantage of the traditional and well-known agricultural product producing areas of Tai'an to reconstruct its characteristic agricultural product brands, generate agglomeration effects, improve the quality and supply structure of agricultural products, and promote the transformation and upgrading of the agricultural industry, so as to help the rural revitalization strategy with brand building, has an important role and realistic meaning.

Published in	International Journal of Agricultural Economics (Volume 7, Issue 4)
DOI	10.11648/j.ijae.20220704.11
Page(s)	146-149
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

Characteristic Agricultural Products, Brand Building, Construction Strategy

References

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[9]	Ding Yu, He Meng, Tang Shoudong. Taking the rural revitalization strategy as an opportunity to enhance the brand competitiveness of Heilongjiang's green agricultural products [J]. China Economic and Trade Tribune, 2018.
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[15]	Zhang Yongqing, Wang Xuejin. Nanjing: Vigorously cultivate regional public brands of high-quality agricultural products. Jiangsu Rural Economy, 2017 (1): 28-29.

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Lv Dongqin. (2022). Research on the Construction Strategy of Characteristic Agricultural Products Brand in Tai'an. International Journal of Agricultural Economics, 7(4), 146-149. https://doi.org/10.11648/j.ijae.20220704.11

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ACS Style

Lv Dongqin. Research on the Construction Strategy of Characteristic Agricultural Products Brand in Tai'an. Int. J. Agric. Econ. 2022, 7(4), 146-149. doi: 10.11648/j.ijae.20220704.11

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Lv Dongqin. Research on the Construction Strategy of Characteristic Agricultural Products Brand in Tai'an. Int J Agric Econ. 2022;7(4):146-149. doi: 10.11648/j.ijae.20220704.11

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@article{10.11648/j.ijae.20220704.11,
  author = {Lv Dongqin},
  title = {Research on the Construction Strategy of Characteristic Agricultural Products Brand in Tai'an},
  journal = {International Journal of Agricultural Economics},
  volume = {7},
  number = {4},
  pages = {146-149},
  doi = {10.11648/j.ijae.20220704.11},
  url = {https://doi.org/10.11648/j.ijae.20220704.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijae.20220704.11},
  abstract = {Brand is not just a name or a logo, but an economic expression of enterprises, products and services. In the fierce market competition, consumers' brand recognition determines the market position of the product. Therefore, the brand effect is also an economic effect, and the brand is an important intangible asset. With the development of economic globalization, China's agricultural products not only need to deal with the increasingly fierce market competition in the country, but also face the impact of imported agricultural products. The competition of agricultural products has changed into the brand competition. As a big agricultural city, Tai'an has a wide variety of agricultural products. However, judging from the production and sales of agricultural products in the past two years, there are still many problems such as lack of prominent brand characteristics, weak brand attraction, and low influence and so on. To this end, how to take advantage of the traditional and well-known agricultural product producing areas of Tai'an to reconstruct its characteristic agricultural product brands, generate agglomeration effects, improve the quality and supply structure of agricultural products, and promote the transformation and upgrading of the agricultural industry, so as to help the rural revitalization strategy with brand building, has an important role and realistic meaning.},
 year = {2022}
}

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TY  - JOUR
T1  - Research on the Construction Strategy of Characteristic Agricultural Products Brand in Tai'an
AU  - Lv Dongqin
Y1  - 2022/07/12
PY  - 2022
N1  - https://doi.org/10.11648/j.ijae.20220704.11
DO  - 10.11648/j.ijae.20220704.11
T2  - International Journal of Agricultural Economics
JF  - International Journal of Agricultural Economics
JO  - International Journal of Agricultural Economics
SP  - 146
EP  - 149
PB  - Science Publishing Group
SN  - 2575-3843
UR  - https://doi.org/10.11648/j.ijae.20220704.11
AB  - Brand is not just a name or a logo, but an economic expression of enterprises, products and services. In the fierce market competition, consumers' brand recognition determines the market position of the product. Therefore, the brand effect is also an economic effect, and the brand is an important intangible asset. With the development of economic globalization, China's agricultural products not only need to deal with the increasingly fierce market competition in the country, but also face the impact of imported agricultural products. The competition of agricultural products has changed into the brand competition. As a big agricultural city, Tai'an has a wide variety of agricultural products. However, judging from the production and sales of agricultural products in the past two years, there are still many problems such as lack of prominent brand characteristics, weak brand attraction, and low influence and so on. To this end, how to take advantage of the traditional and well-known agricultural product producing areas of Tai'an to reconstruct its characteristic agricultural product brands, generate agglomeration effects, improve the quality and supply structure of agricultural products, and promote the transformation and upgrading of the agricultural industry, so as to help the rural revitalization strategy with brand building, has an important role and realistic meaning.
VL  - 7
IS  - 4
ER  -

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Author Information

Lv Dongqin

Economic and Management Department, Taishan University, Tai’an, China

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APA Style

Lv Dongqin. (2022). Research on the Construction Strategy of Characteristic Agricultural Products Brand in Tai'an. International Journal of Agricultural Economics, 7(4), 146-149. https://doi.org/10.11648/j.ijae.20220704.11

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ACS Style

Lv Dongqin. Research on the Construction Strategy of Characteristic Agricultural Products Brand in Tai'an. Int. J. Agric. Econ. 2022, 7(4), 146-149. doi: 10.11648/j.ijae.20220704.11

Copy | Download

AMA Style

Lv Dongqin. Research on the Construction Strategy of Characteristic Agricultural Products Brand in Tai'an. Int J Agric Econ. 2022;7(4):146-149. doi: 10.11648/j.ijae.20220704.11

Copy | Download

@article{10.11648/j.ijae.20220704.11,
  author = {Lv Dongqin},
  title = {Research on the Construction Strategy of Characteristic Agricultural Products Brand in Tai'an},
  journal = {International Journal of Agricultural Economics},
  volume = {7},
  number = {4},
  pages = {146-149},
  doi = {10.11648/j.ijae.20220704.11},
  url = {https://doi.org/10.11648/j.ijae.20220704.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijae.20220704.11},
  abstract = {Brand is not just a name or a logo, but an economic expression of enterprises, products and services. In the fierce market competition, consumers' brand recognition determines the market position of the product. Therefore, the brand effect is also an economic effect, and the brand is an important intangible asset. With the development of economic globalization, China's agricultural products not only need to deal with the increasingly fierce market competition in the country, but also face the impact of imported agricultural products. The competition of agricultural products has changed into the brand competition. As a big agricultural city, Tai'an has a wide variety of agricultural products. However, judging from the production and sales of agricultural products in the past two years, there are still many problems such as lack of prominent brand characteristics, weak brand attraction, and low influence and so on. To this end, how to take advantage of the traditional and well-known agricultural product producing areas of Tai'an to reconstruct its characteristic agricultural product brands, generate agglomeration effects, improve the quality and supply structure of agricultural products, and promote the transformation and upgrading of the agricultural industry, so as to help the rural revitalization strategy with brand building, has an important role and realistic meaning.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - Research on the Construction Strategy of Characteristic Agricultural Products Brand in Tai'an
AU  - Lv Dongqin
Y1  - 2022/07/12
PY  - 2022
N1  - https://doi.org/10.11648/j.ijae.20220704.11
DO  - 10.11648/j.ijae.20220704.11
T2  - International Journal of Agricultural Economics
JF  - International Journal of Agricultural Economics
JO  - International Journal of Agricultural Economics
SP  - 146
EP  - 149
PB  - Science Publishing Group
SN  - 2575-3843
UR  - https://doi.org/10.11648/j.ijae.20220704.11
AB  - Brand is not just a name or a logo, but an economic expression of enterprises, products and services. In the fierce market competition, consumers' brand recognition determines the market position of the product. Therefore, the brand effect is also an economic effect, and the brand is an important intangible asset. With the development of economic globalization, China's agricultural products not only need to deal with the increasingly fierce market competition in the country, but also face the impact of imported agricultural products. The competition of agricultural products has changed into the brand competition. As a big agricultural city, Tai'an has a wide variety of agricultural products. However, judging from the production and sales of agricultural products in the past two years, there are still many problems such as lack of prominent brand characteristics, weak brand attraction, and low influence and so on. To this end, how to take advantage of the traditional and well-known agricultural product producing areas of Tai'an to reconstruct its characteristic agricultural product brands, generate agglomeration effects, improve the quality and supply structure of agricultural products, and promote the transformation and upgrading of the agricultural industry, so as to help the rural revitalization strategy with brand building, has an important role and realistic meaning.
VL  - 7
IS  - 4
ER  -

Copy | Download