Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria

Sina Basil Johnson; Folorunso Awoseyila; Olufunke Olufunmilayo Ilemobayo

doi:doi:10.11648/j.ijaas.20230901.11

| Peer-Reviewed

Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria

Sina Basil Johnson, Folorunso Awoseyila, Olufunke Olufunmilayo Ilemobayo

Published in International Journal of Applied Agricultural Sciences (Volume 9, Issue 1)

Received: 17 September 2022 Accepted: 4 October 2022 Published: 21 February 2023

Views: Downloads:

Download PDF

Share This Article

Twitter
Linked In
Facebook

Abstract

This paper assessed the profitability of smoked fish marketing in Ilaje Local Government Area of Ondo State. A multi-stage random sampling procedure was used to select one hundred and twenty (120) respondents using a well-structured questionnaire. Descriptive statistics, gross margin analysis, benefit-cost ratio and production function using an ordinary least square method were employed to analyse the field survey data. The results showed that on average, majority of the marketers were around 40 years of age. Many (90.0%) of the traders were female household heads with 14 years of marketing experience. The result revealed that 80% of the respondents were educated with a mean household size of 9 persons. The total cost and revenue were ₦64,808.0 and ₦125,000.0 per month, respectively, while the gross margin and net income for the sales of 50kg of smoked fish were ₦63,641.97 and ₦60,191.97, respectively per month. The profitability of selling smoked fish was positively and significantly impacted by household size, fish marketing experience and educational status of respondents who attained secondary school education at the 1% level. The study also found that gender, age of the respondent, cost of transportation and miscellaneous operating cost of smoked fish marketing had a negative influence on their net margin. Based on these findings, it is recommended that policies that will increase the level of education and participation of young people in fish trading should be encouraged and factored into policies related to fish production and marketing.

Published in	International Journal of Applied Agricultural Sciences (Volume 9, Issue 1)
DOI	10.11648/j.ijaas.20230901.11
Page(s)	1-6
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Smoked Fish, Marketing, Profitability, Ondo State

References

[1]	Abah, D., Zaknayiba, D. B and Simon, E. (2013): Economic Analysis of Fish Marketing in Lafia Local Government Area of Nasarawa State: Production Agricultural Technology, 9 (2): 53-62.
[2]	Adedeji, T., Osundare F. and Ajibye A. (2019): Profitability and Marketing Efficiency of Smoked Fish: Empirical Evidence from Ondo State, Nigeria. Journal of Marketing and Consumer Research Vol. 58 Doi: 10.7176/JMCR
[3]	Adeleke, M. L and Afolabi, J. A. (2012): Appraisal of Fresh Fish Marketing in Ondo State, Nigeria: IIFET Tanzanian Proceedings.
[4]	Adeola, A. A Ayegbokiki, A. O, Akerele, D, Adeniyi, B. T and Bamidele, N. A. 2016. Marketing Perspective of Smoked Catfish by Consumers in Southwest, Nigeria Applied Tropical Agriculture. The Federal University of Technology, Akure, Volume 21, No. 2 Pp 58-66.
[5]	Agbebi, F. O. Adetuwo, K. I. (2018): Analysis of Socio-Economic Factors Affecting Fish Marketing in Igbokoda Fish Market, Ondo State, Nigeria. International Journal of Environment, Agriculture and Biotechnology (IJEAB) Vol-3, Issue -2, Mar-Apr- 2018, http://dx.doi.org/10.22161/ijeab/3.2.26 ISSN: 2456-1878, Pp 512-521.
[6]	Atanda, A. N (2009): Freshwater fish seed Resources in Nigeria. Fish Network, pp. 26 – 57.
[7]	Bukenya, J. O., Hyuha, T., Twinamasiko, J. and Molnar, J. J. (2012): Economics of Fish Marketing in Central Uganda: A Preliminary Analysis. Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Birmingham, AL, February 4-7, 2012.
[8]	CIA World Factbook, (2014): http://www.factfish.com/country/Nigeria
[9]	CIA World Factbook, (2018): http://www.factfish.com/country/Nigeria
[10]	Emefiele, (2019). https://www.vanguardngr.com/2019/09/nigeria-spends-1-2bn-to-import-fish-annually-emefiele/
[11]	Esiobu N. S. and Onubuogo G. C (2014): Socio-economic Analysis of Frozen Fish Marketing in Owerri Municipal Council Area, Imo State, Nigeria: An Econometric Model Approach. Scholarly Journal of Agricultural Science 4 (8) 449-59.
[12]	Fapohunda, O. O (2012): Economic Analysis of Smoked Fish Marketing in Owo Local Government Area of Ondo State, nigeria. Continental Journal of Fisheries and Aquatic Science 6 (1) 38-46 doi: 10.5707/cjfas.2012. 38.46.
[13]	Fisheries Committee for the West Central Gulf of Guinea [FCWC], (2018); www.fcwc-fish.org.
[14]	Fishery and Aquaculture Country Profiles. Nigeria (2017). Country Profile Fact Sheets. In: FAO Fisheries and Aquaculture Department [online]. Rome. Updated 1 November 2017. [Cited 11 October 2019]. http://www.fao.org/fishery/
[15]	Food and Agriculture Organisation [FAO], (2016) World Bank national accounts data, and OECD https://data.worldbank.org/indicator/NV.AGR.TOTL.ZS?locations=NG
[16]	Gujarati, D. N (2003) Basic of Econometrics Fourth Edition. Published by McGraw Hill/Irwin International, Upper Saddle River, New Jersey.
[17]	Ilemobayo, O. O., & Ijigbade, J. O. (2019). Value Chain Analysis of Artisanal Fishing in Ilaje Local Government Area of Ondo State, Nigeria. Asian Journal of Fisheries and Aquatic Research, 4 (2), 1-7. Retrieved from http://www.journalajfar.com/index.php/AJFAR/article/view/30051
[18]	National Population Commission (2006) Retrieved from http://www.nigerianstate.gov.ng
[19]	Nsikan E. B., Okon E. U., Umoh I. U and Nyong E. E (2015): Analysis of the Determinants of Fresh Fish Marketing and Profitability among Captured Fish Traders in South-South Nigeria. The Case of Akwa Ibom State British Journal of Economics, Management and Trade 5 (1): 35-45.
[20]	Nwabunike M. O. (2015): Cost benefit of smoked fish marketing within Abakaliki Metropolis International Journal of Fisheries and Aquatic Studies 2015; 2 (4): 345-349.
[21]	Nwankwo N. T. O., Oghenehogagame P. and Ugwumba, C. O. A (2017): Price Efficiency and Profitability of Fresh Fish Marketing in Delta State, Nigeria. Scholars Journal of Agriculture and Veterinary Sciences 4 (4) 160-166.
[22]	Omiti, J. M., Otieno, D. J., Nyanamba, T. O. and McCullough, E. (2009): Factors Influencing the Intensity of Market Participation by Smallholder Farmers; A Case Study of Rural and Peri-Urban Areas of Kenya, African Journal of Agricultural and Resource Economics, 3: 71.
[23]	Osarenren, C. O. and Adams O. O (2014): Marketing analysis of smoke-dried fish in Etsako East Local Government Area of Edo State, Nigeria Net Journal of Agricultural Science Vol. 2 (3), pp. 104-106, August 2014 ISSN: 2315-9766.
[24]	Randela, R., Alemu, Z. G and Groenewald, J. A. (2008): factors enhacing market participation by small-scale cotton farmers, Agrekon, 47 (4), 451-467.
[25]	Reddy, S. S., Ram, P. R., Sastry, T. V. N and Devi, I. B (2009): Agricultural Economics, Oxford and IB11 Publishing Company Pvt. Ltd. 113-B Shahpur Jat, Asian village side New Delhi 110049 Pp 486, ISBN 81-204-1596-5.
[26]	Statacorp. (2015). Statistical Software: Release 14. College Station, Tx: StataCorp LP.
[27]	Unamma (2003); Unanma, R. P. A. (2003). Development agricultural technology generation and transferred strategies for food security. Proceeding of the 16th Annual zonal research Extension farmers input linkage systems (REFILS) workshop south east/south/south zone of Nigeria, 19 – 23rd November 2003.
[28]	World Bank (2017): http://www.factfish.com/statisticcountry/nigeria/employment%20in

Cite This Article

Plain Text BibTeX RIS

APA Style

Sina Basil Johnson, Folorunso Awoseyila, Olufunke Olufunmilayo Ilemobayo. (2023). Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria. International Journal of Applied Agricultural Sciences, 9(1), 1-6. https://doi.org/10.11648/j.ijaas.20230901.11

Copy | Download

ACS Style

Sina Basil Johnson; Folorunso Awoseyila; Olufunke Olufunmilayo Ilemobayo. Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria. Int. J. Appl. Agric. Sci. 2023, 9(1), 1-6. doi: 10.11648/j.ijaas.20230901.11

Copy | Download

AMA Style

Sina Basil Johnson, Folorunso Awoseyila, Olufunke Olufunmilayo Ilemobayo. Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria. Int J Appl Agric Sci. 2023;9(1):1-6. doi: 10.11648/j.ijaas.20230901.11

Copy | Download

@article{10.11648/j.ijaas.20230901.11,
  author = {Sina Basil Johnson and Folorunso Awoseyila and Olufunke Olufunmilayo Ilemobayo},
  title = {Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria},
  journal = {International Journal of Applied Agricultural Sciences},
  volume = {9},
  number = {1},
  pages = {1-6},
  doi = {10.11648/j.ijaas.20230901.11},
  url = {https://doi.org/10.11648/j.ijaas.20230901.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijaas.20230901.11},
  abstract = {This paper assessed the profitability of smoked fish marketing in Ilaje Local Government Area of Ondo State. A multi-stage random sampling procedure was used to select one hundred and twenty (120) respondents using a well-structured questionnaire. Descriptive statistics, gross margin analysis, benefit-cost ratio and production function using an ordinary least square method were employed to analyse the field survey data. The results showed that on average, majority of the marketers were around 40 years of age. Many (90.0%) of the traders were female household heads with 14 years of marketing experience. The result revealed that 80% of the respondents were educated with a mean household size of 9 persons. The total cost and revenue were ₦64,808.0 and ₦125,000.0 per month, respectively, while the gross margin and net income for the sales of 50kg of smoked fish were ₦63,641.97 and ₦60,191.97, respectively per month. The profitability of selling smoked fish was positively and significantly impacted by household size, fish marketing experience and educational status of respondents who attained secondary school education at the 1% level. The study also found that gender, age of the respondent, cost of transportation and miscellaneous operating cost of smoked fish marketing had a negative influence on their net margin. Based on these findings, it is recommended that policies that will increase the level of education and participation of young people in fish trading should be encouraged and factored into policies related to fish production and marketing.},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria
AU  - Sina Basil Johnson
AU  - Folorunso Awoseyila
AU  - Olufunke Olufunmilayo Ilemobayo
Y1  - 2023/02/21
PY  - 2023
N1  - https://doi.org/10.11648/j.ijaas.20230901.11
DO  - 10.11648/j.ijaas.20230901.11
T2  - International Journal of Applied Agricultural Sciences
JF  - International Journal of Applied Agricultural Sciences
JO  - International Journal of Applied Agricultural Sciences
SP  - 1
EP  - 6
PB  - Science Publishing Group
SN  - 2469-7885
UR  - https://doi.org/10.11648/j.ijaas.20230901.11
AB  - This paper assessed the profitability of smoked fish marketing in Ilaje Local Government Area of Ondo State. A multi-stage random sampling procedure was used to select one hundred and twenty (120) respondents using a well-structured questionnaire. Descriptive statistics, gross margin analysis, benefit-cost ratio and production function using an ordinary least square method were employed to analyse the field survey data. The results showed that on average, majority of the marketers were around 40 years of age. Many (90.0%) of the traders were female household heads with 14 years of marketing experience. The result revealed that 80% of the respondents were educated with a mean household size of 9 persons. The total cost and revenue were ₦64,808.0 and ₦125,000.0 per month, respectively, while the gross margin and net income for the sales of 50kg of smoked fish were ₦63,641.97 and ₦60,191.97, respectively per month. The profitability of selling smoked fish was positively and significantly impacted by household size, fish marketing experience and educational status of respondents who attained secondary school education at the 1% level. The study also found that gender, age of the respondent, cost of transportation and miscellaneous operating cost of smoked fish marketing had a negative influence on their net margin. Based on these findings, it is recommended that policies that will increase the level of education and participation of young people in fish trading should be encouraged and factored into policies related to fish production and marketing.
VL  - 9
IS  - 1
ER  -

Copy | Download

Author Information

Sina Basil Johnson

Department of Agricultural Extension & Management, Faculty of Agricultural Technology, Rufus Giwa Polytechnic, Owo, Nigeria
Folorunso Awoseyila

Department of Agricultural Extension & Management, Faculty of Agricultural Technology, Rufus Giwa Polytechnic, Owo, Nigeria
Olufunke Olufunmilayo Ilemobayo

Department of Agricultural Extension & Management, Faculty of Agricultural Technology, Rufus Giwa Polytechnic, Owo, Nigeria

Download PDF

Sections

Plain Text BibTeX RIS

APA Style

Sina Basil Johnson, Folorunso Awoseyila, Olufunke Olufunmilayo Ilemobayo. (2023). Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria. International Journal of Applied Agricultural Sciences, 9(1), 1-6. https://doi.org/10.11648/j.ijaas.20230901.11

Copy | Download

ACS Style

Sina Basil Johnson; Folorunso Awoseyila; Olufunke Olufunmilayo Ilemobayo. Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria. Int. J. Appl. Agric. Sci. 2023, 9(1), 1-6. doi: 10.11648/j.ijaas.20230901.11

Copy | Download

AMA Style

Sina Basil Johnson, Folorunso Awoseyila, Olufunke Olufunmilayo Ilemobayo. Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria. Int J Appl Agric Sci. 2023;9(1):1-6. doi: 10.11648/j.ijaas.20230901.11

Copy | Download

@article{10.11648/j.ijaas.20230901.11,
  author = {Sina Basil Johnson and Folorunso Awoseyila and Olufunke Olufunmilayo Ilemobayo},
  title = {Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria},
  journal = {International Journal of Applied Agricultural Sciences},
  volume = {9},
  number = {1},
  pages = {1-6},
  doi = {10.11648/j.ijaas.20230901.11},
  url = {https://doi.org/10.11648/j.ijaas.20230901.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijaas.20230901.11},
  abstract = {This paper assessed the profitability of smoked fish marketing in Ilaje Local Government Area of Ondo State. A multi-stage random sampling procedure was used to select one hundred and twenty (120) respondents using a well-structured questionnaire. Descriptive statistics, gross margin analysis, benefit-cost ratio and production function using an ordinary least square method were employed to analyse the field survey data. The results showed that on average, majority of the marketers were around 40 years of age. Many (90.0%) of the traders were female household heads with 14 years of marketing experience. The result revealed that 80% of the respondents were educated with a mean household size of 9 persons. The total cost and revenue were ₦64,808.0 and ₦125,000.0 per month, respectively, while the gross margin and net income for the sales of 50kg of smoked fish were ₦63,641.97 and ₦60,191.97, respectively per month. The profitability of selling smoked fish was positively and significantly impacted by household size, fish marketing experience and educational status of respondents who attained secondary school education at the 1% level. The study also found that gender, age of the respondent, cost of transportation and miscellaneous operating cost of smoked fish marketing had a negative influence on their net margin. Based on these findings, it is recommended that policies that will increase the level of education and participation of young people in fish trading should be encouraged and factored into policies related to fish production and marketing.},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria
AU  - Sina Basil Johnson
AU  - Folorunso Awoseyila
AU  - Olufunke Olufunmilayo Ilemobayo
Y1  - 2023/02/21
PY  - 2023
N1  - https://doi.org/10.11648/j.ijaas.20230901.11
DO  - 10.11648/j.ijaas.20230901.11
T2  - International Journal of Applied Agricultural Sciences
JF  - International Journal of Applied Agricultural Sciences
JO  - International Journal of Applied Agricultural Sciences
SP  - 1
EP  - 6
PB  - Science Publishing Group
SN  - 2469-7885
UR  - https://doi.org/10.11648/j.ijaas.20230901.11
AB  - This paper assessed the profitability of smoked fish marketing in Ilaje Local Government Area of Ondo State. A multi-stage random sampling procedure was used to select one hundred and twenty (120) respondents using a well-structured questionnaire. Descriptive statistics, gross margin analysis, benefit-cost ratio and production function using an ordinary least square method were employed to analyse the field survey data. The results showed that on average, majority of the marketers were around 40 years of age. Many (90.0%) of the traders were female household heads with 14 years of marketing experience. The result revealed that 80% of the respondents were educated with a mean household size of 9 persons. The total cost and revenue were ₦64,808.0 and ₦125,000.0 per month, respectively, while the gross margin and net income for the sales of 50kg of smoked fish were ₦63,641.97 and ₦60,191.97, respectively per month. The profitability of selling smoked fish was positively and significantly impacted by household size, fish marketing experience and educational status of respondents who attained secondary school education at the 1% level. The study also found that gender, age of the respondent, cost of transportation and miscellaneous operating cost of smoked fish marketing had a negative influence on their net margin. Based on these findings, it is recommended that policies that will increase the level of education and participation of young people in fish trading should be encouraged and factored into policies related to fish production and marketing.
VL  - 9
IS  - 1
ER  -

Copy | Download