Understanding the Impact of Administrative Service Quality on Satisfaction and Loyalty Towards University Students

Hui Li Gao

doi:doi:10.11648/j.her.20200501.15

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Understanding the Impact of Administrative Service Quality on Satisfaction and Loyalty Towards University Students

Hui Li Gao

Published in Higher Education Research (Volume 5, Issue 1)

Received: 28 December 2019 Accepted: 16 January 2020 Published: 31 January 2020

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Abstract

The education reform in recent years has emphasized the reform of university education, attaching importance to the performance of university running, and pursuing excellence and equal educational quality. This research aims at a university in China, and explores the empirical study of students' satisfaction and loyalty to the quality of university administrative services. The results show that the quality of administrative services in universities through student satisfaction will have a significant impact on student loyalty to the university. For parents whose children are attending university or who are concerned about education, if they can understand the performance of university administration through objective university evaluation, they can further increase parents' confidence in the university and a sense of mission in participating in university affairs. Universities are professional organizations and must establish self-renewal mechanisms. Therefore, the ultimate purpose of university evaluation is to promote the development of a self-evaluation mechanism that operates on a regular basis, and to activate a steady stream of energy for the university's sustainable operation. According to the meaning represented by the above analysis results, there are further explanations and discussions in this article.

Published in	Higher Education Research (Volume 5, Issue 1)
DOI	10.11648/j.her.20200501.15
Page(s)	25-30
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2020. Published by Science Publishing Group

Keywords

Administrative Service Quality, Satisfaction, Loyalty, Total Quality Management, Partial Least Square

References

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APA Style

Hui Li Gao. (2020). Understanding the Impact of Administrative Service Quality on Satisfaction and Loyalty Towards University Students. Higher Education Research, 5(1), 25-30. https://doi.org/10.11648/j.her.20200501.15

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ACS Style

Hui Li Gao. Understanding the Impact of Administrative Service Quality on Satisfaction and Loyalty Towards University Students. High. Educ. Res. 2020, 5(1), 25-30. doi: 10.11648/j.her.20200501.15

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AMA Style

Hui Li Gao. Understanding the Impact of Administrative Service Quality on Satisfaction and Loyalty Towards University Students. High Educ Res. 2020;5(1):25-30. doi: 10.11648/j.her.20200501.15

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@article{10.11648/j.her.20200501.15,
  author = {Hui Li Gao},
  title = {Understanding the Impact of Administrative Service Quality on Satisfaction and Loyalty Towards University Students},
  journal = {Higher Education Research},
  volume = {5},
  number = {1},
  pages = {25-30},
  doi = {10.11648/j.her.20200501.15},
  url = {https://doi.org/10.11648/j.her.20200501.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.her.20200501.15},
  abstract = {The education reform in recent years has emphasized the reform of university education, attaching importance to the performance of university running, and pursuing excellence and equal educational quality. This research aims at a university in China, and explores the empirical study of students' satisfaction and loyalty to the quality of university administrative services. The results show that the quality of administrative services in universities through student satisfaction will have a significant impact on student loyalty to the university. For parents whose children are attending university or who are concerned about education, if they can understand the performance of university administration through objective university evaluation, they can further increase parents' confidence in the university and a sense of mission in participating in university affairs. Universities are professional organizations and must establish self-renewal mechanisms. Therefore, the ultimate purpose of university evaluation is to promote the development of a self-evaluation mechanism that operates on a regular basis, and to activate a steady stream of energy for the university's sustainable operation. According to the meaning represented by the above analysis results, there are further explanations and discussions in this article.},
 year = {2020}
}

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TY  - JOUR
T1  - Understanding the Impact of Administrative Service Quality on Satisfaction and Loyalty Towards University Students
AU  - Hui Li Gao
Y1  - 2020/01/31
PY  - 2020
N1  - https://doi.org/10.11648/j.her.20200501.15
DO  - 10.11648/j.her.20200501.15
T2  - Higher Education Research
JF  - Higher Education Research
JO  - Higher Education Research
SP  - 25
EP  - 30
PB  - Science Publishing Group
SN  - 2578-935X
UR  - https://doi.org/10.11648/j.her.20200501.15
AB  - The education reform in recent years has emphasized the reform of university education, attaching importance to the performance of university running, and pursuing excellence and equal educational quality. This research aims at a university in China, and explores the empirical study of students' satisfaction and loyalty to the quality of university administrative services. The results show that the quality of administrative services in universities through student satisfaction will have a significant impact on student loyalty to the university. For parents whose children are attending university or who are concerned about education, if they can understand the performance of university administration through objective university evaluation, they can further increase parents' confidence in the university and a sense of mission in participating in university affairs. Universities are professional organizations and must establish self-renewal mechanisms. Therefore, the ultimate purpose of university evaluation is to promote the development of a self-evaluation mechanism that operates on a regular basis, and to activate a steady stream of energy for the university's sustainable operation. According to the meaning represented by the above analysis results, there are further explanations and discussions in this article.
VL  - 5
IS  - 1
ER  -

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Author Information

Hui Li Gao

School of Foreign Studies, Northwestern Polytechnical University, Xi'an, China

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APA Style

Hui Li Gao. (2020). Understanding the Impact of Administrative Service Quality on Satisfaction and Loyalty Towards University Students. Higher Education Research, 5(1), 25-30. https://doi.org/10.11648/j.her.20200501.15

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ACS Style

Hui Li Gao. Understanding the Impact of Administrative Service Quality on Satisfaction and Loyalty Towards University Students. High. Educ. Res. 2020, 5(1), 25-30. doi: 10.11648/j.her.20200501.15

Copy | Download

AMA Style

Hui Li Gao. Understanding the Impact of Administrative Service Quality on Satisfaction and Loyalty Towards University Students. High Educ Res. 2020;5(1):25-30. doi: 10.11648/j.her.20200501.15

Copy | Download

@article{10.11648/j.her.20200501.15,
  author = {Hui Li Gao},
  title = {Understanding the Impact of Administrative Service Quality on Satisfaction and Loyalty Towards University Students},
  journal = {Higher Education Research},
  volume = {5},
  number = {1},
  pages = {25-30},
  doi = {10.11648/j.her.20200501.15},
  url = {https://doi.org/10.11648/j.her.20200501.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.her.20200501.15},
  abstract = {The education reform in recent years has emphasized the reform of university education, attaching importance to the performance of university running, and pursuing excellence and equal educational quality. This research aims at a university in China, and explores the empirical study of students' satisfaction and loyalty to the quality of university administrative services. The results show that the quality of administrative services in universities through student satisfaction will have a significant impact on student loyalty to the university. For parents whose children are attending university or who are concerned about education, if they can understand the performance of university administration through objective university evaluation, they can further increase parents' confidence in the university and a sense of mission in participating in university affairs. Universities are professional organizations and must establish self-renewal mechanisms. Therefore, the ultimate purpose of university evaluation is to promote the development of a self-evaluation mechanism that operates on a regular basis, and to activate a steady stream of energy for the university's sustainable operation. According to the meaning represented by the above analysis results, there are further explanations and discussions in this article.},
 year = {2020}
}

Copy | Download

TY  - JOUR
T1  - Understanding the Impact of Administrative Service Quality on Satisfaction and Loyalty Towards University Students
AU  - Hui Li Gao
Y1  - 2020/01/31
PY  - 2020
N1  - https://doi.org/10.11648/j.her.20200501.15
DO  - 10.11648/j.her.20200501.15
T2  - Higher Education Research
JF  - Higher Education Research
JO  - Higher Education Research
SP  - 25
EP  - 30
PB  - Science Publishing Group
SN  - 2578-935X
UR  - https://doi.org/10.11648/j.her.20200501.15
AB  - The education reform in recent years has emphasized the reform of university education, attaching importance to the performance of university running, and pursuing excellence and equal educational quality. This research aims at a university in China, and explores the empirical study of students' satisfaction and loyalty to the quality of university administrative services. The results show that the quality of administrative services in universities through student satisfaction will have a significant impact on student loyalty to the university. For parents whose children are attending university or who are concerned about education, if they can understand the performance of university administration through objective university evaluation, they can further increase parents' confidence in the university and a sense of mission in participating in university affairs. Universities are professional organizations and must establish self-renewal mechanisms. Therefore, the ultimate purpose of university evaluation is to promote the development of a self-evaluation mechanism that operates on a regular basis, and to activate a steady stream of energy for the university's sustainable operation. According to the meaning represented by the above analysis results, there are further explanations and discussions in this article.
VL  - 5
IS  - 1
ER  -

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