Enhanced Business Marketing for Small Scale Enterprises Via the Quick Response Code Technology

Onyechere Patricia Onyinyechi; Otuonye Anthony Ifeanyi; Ekedebe Nnanna Nnabuchi; Ibe Perpetual Nwakaego

doi:doi:10.11648/j.frontiers.20210101.12

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Enhanced Business Marketing for Small Scale Enterprises Via the Quick Response Code Technology

Onyechere Patricia Onyinyechi, Otuonye Anthony Ifeanyi, Ekedebe Nnanna Nnabuchi, Ibe Perpetual Nwakaego

Published in Frontiers (Volume 1, Issue 1)

Received: 28 January 2021 Accepted: 20 February 2021 Published: 12 March 2021

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Abstract

In business marketing, there has been a growing need to bridge the gap between digital destination or online content, and the paper-based communication media. In other words, there is need for instant accessibility of both online and offline media contents via a single platform in order to reach a vast majority of potential customers. A deployment of the Quick Response Code Technology into the business marketing plan will bridge this gap. Quick Response code Technology is perceived to be cutting edge though it has been around since 1994, but most business owners and entrepreneurs are unaware of its capability to improve their marketing drive, especially now that majority of potential customers make use of mobile devices. Using the Quick Response (QR) code technology, it is possible to digitally connect consumers of your paper-based content to your online content in a matter of seconds. By reading and decoding the encrypted QR code using a smartphone, customers can gain access to business information that may not contain on a small business card. This is the missing link for the much desired breakthrough in business marketing for Small and Medium Scale Enterprises around the globe. The technology can be used to track information about products in a supply chain and to promote marketing and advertisement campaigns. By connecting consumers of your paper-based content to the internet, a smartphone user can have access to product information, and to company’s website or social media pages. In this paper, we have exposed the potential benefits of the Quick Response code technology on Business Marketing, especially for Small and Medium Scale Enterprises (SMEs), who can only afford little budget for affiliate marketing agencies and other promotional marketing strategies. Again, using the Roger’s Innovation Decision Process Theory, and the CIPP Evaluation Model, we proposed a suitable model of the Quick Response Code Technology to enhance marketing drive for small scale enterprises. This technology will increasingly play an enabling role in future mobile strategy for product sales, information access and promotional programs.

Published in	Frontiers (Volume 1, Issue 1)
DOI	10.11648/j.frontiers.20210101.12
Page(s)	7-13
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

QR Code, Smartphone, Business Marketing, Digital Information, Media Content

References

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[3]	Gao, J. Z., Prakash, L., & Jagatesan, R. (2018). Understanding 2D-barcode technology and applications in m-commerce-design and implementation of a 2D barcode processing solution. Gao, JZ, Prakash, L, Jagatesan, R. Understanding 2D-barcode technology and applicComput. Soft. Appl. Conf., 2 (3).
[4]	Hayashi, F., & Bradford, T. (2014). Mobile payments: Merchants' perspectives. Economic Review, 99.
[5]	Hirzallah, N., & Masalha, F. (2014). A Students Attendance System using QR Code. International Journal of Advanced Computer Science and Applications, 5 (3), 75-79.
[6]	Kharat, S. A., Panage, B. M., & Nagarkar, S. (2017). Use of QR code and layar app for academic library services. Librar Hi Tech News, 34, 21–28.
[7]	Md Shamim, H., Xiaoyan, Z., & Mst Farjana, R. (2018). Examining the impact of QR codes on purchase intention and customer satisfaction on the basis of perceived flow. International Journal of Engineering Business Management, 10, 1-11.
[8]	Naagaraj, M. C. (2009). Implementing QR Technology in Medical Device Package. Thesis. Rochester: Rochester Institute of Technology.
[9]	Okazaki, S., Li, H., & Hirose, M. (2012). Benchmarking the use of QR code in mobile promotion: three studies in Japan. J. Adv. Res., 52, 102-117.
[10]	Otuonye A. I. and Emeka C. (2017): “Using ICT Policy Framework as a Panacea for Economic Recession and Instability in Nigeria”, Journal of Future Internet, volume 2, No. 1, June 2017. www.mdpi.com/journal/futureinternet.
[11]	Ozkaya, E., Ozkaya, H. E., Roxas, J., Brayant, F., & Whitson, D. (2015). Factors affecting consumer usage of QR codes. Journal of Direct, Data and Digital Marketing Practice, 16 (3), 209-224.
[12]	Price K. (2013): QR Codes for trainers. INFOLINE Tips, tools and intelligence for training, 30 (1301). United States of America: Ana Foreman.
[13]	Wikipedia. (2020, August 17). QR code. Retrieved from wikipedia.com: www.wikipedia.com.
[14]	Rogers E. M. (2003): Diffusion of innovations, 5th ed. New York: Free Press, 2003.
[15]	Sachdev, S. (2014). The Four Pillars of Mobile Payments - Immediate Opportunities. Brookfield: Fiserv, Inc.
[16]	Stufflebeam D. L. (2007): "CIPP evaluation model." Retrieved from http://www.cglrc.cgiar.org/icraf/toolkit/The_CIPP_evaluation_model.htm, 2007.
[17]	Tashmika Ramdav (2018): “The use and benefits of Quick Response Codes for construction materials in South Africa”, Acta Structilia.
[18]	Wang, Y., Hahn, C., & Sutrave, K. (2016, February). Mobile payment security, threats, and challenges. In 2016 second international conference on mobile and secure services (MobiSecServ) (pp. 1-5). IEEE.
[19]	Wave D. (2016): History of QR Codes. [online]. Available at: [Accessed: September, 2020].

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Onyechere Patricia Onyinyechi, Otuonye Anthony Ifeanyi, Ekedebe Nnanna Nnabuchi, Ibe Perpetual Nwakaego. (2021). Enhanced Business Marketing for Small Scale Enterprises Via the Quick Response Code Technology. Frontiers, 1(1), 7-13. https://doi.org/10.11648/j.frontiers.20210101.12

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ACS Style

Onyechere Patricia Onyinyechi; Otuonye Anthony Ifeanyi; Ekedebe Nnanna Nnabuchi; Ibe Perpetual Nwakaego. Enhanced Business Marketing for Small Scale Enterprises Via the Quick Response Code Technology. Frontiers. 2021, 1(1), 7-13. doi: 10.11648/j.frontiers.20210101.12

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AMA Style

Onyechere Patricia Onyinyechi, Otuonye Anthony Ifeanyi, Ekedebe Nnanna Nnabuchi, Ibe Perpetual Nwakaego. Enhanced Business Marketing for Small Scale Enterprises Via the Quick Response Code Technology. Frontiers. 2021;1(1):7-13. doi: 10.11648/j.frontiers.20210101.12

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@article{10.11648/j.frontiers.20210101.12,
  author = {Onyechere Patricia Onyinyechi and Otuonye Anthony Ifeanyi and Ekedebe Nnanna Nnabuchi and Ibe Perpetual Nwakaego},
  title = {Enhanced Business Marketing for Small Scale Enterprises Via the Quick Response Code Technology},
  journal = {Frontiers},
  volume = {1},
  number = {1},
  pages = {7-13},
  doi = {10.11648/j.frontiers.20210101.12},
  url = {https://doi.org/10.11648/j.frontiers.20210101.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.frontiers.20210101.12},
  abstract = {In business marketing, there has been a growing need to bridge the gap between digital destination or online content, and the paper-based communication media. In other words, there is need for instant accessibility of both online and offline media contents via a single platform in order to reach a vast majority of potential customers. A deployment of the Quick Response Code Technology into the business marketing plan will bridge this gap. Quick Response code Technology is perceived to be cutting edge though it has been around since 1994, but most business owners and entrepreneurs are unaware of its capability to improve their marketing drive, especially now that majority of potential customers make use of mobile devices. Using the Quick Response (QR) code technology, it is possible to digitally connect consumers of your paper-based content to your online content in a matter of seconds. By reading and decoding the encrypted QR code using a smartphone, customers can gain access to business information that may not contain on a small business card. This is the missing link for the much desired breakthrough in business marketing for Small and Medium Scale Enterprises around the globe. The technology can be used to track information about products in a supply chain and to promote marketing and advertisement campaigns. By connecting consumers of your paper-based content to the internet, a smartphone user can have access to product information, and to company’s website or social media pages. In this paper, we have exposed the potential benefits of the Quick Response code technology on Business Marketing, especially for Small and Medium Scale Enterprises (SMEs), who can only afford little budget for affiliate marketing agencies and other promotional marketing strategies. Again, using the Roger’s Innovation Decision Process Theory, and the CIPP Evaluation Model, we proposed a suitable model of the Quick Response Code Technology to enhance marketing drive for small scale enterprises. This technology will increasingly play an enabling role in future mobile strategy for product sales, information access and promotional programs.},
 year = {2021}
}

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TY  - JOUR
T1  - Enhanced Business Marketing for Small Scale Enterprises Via the Quick Response Code Technology
AU  - Onyechere Patricia Onyinyechi
AU  - Otuonye Anthony Ifeanyi
AU  - Ekedebe Nnanna Nnabuchi
AU  - Ibe Perpetual Nwakaego
Y1  - 2021/03/12
PY  - 2021
N1  - https://doi.org/10.11648/j.frontiers.20210101.12
DO  - 10.11648/j.frontiers.20210101.12
T2  - Frontiers
JF  - Frontiers
JO  - Frontiers
SP  - 7
EP  - 13
PB  - Science Publishing Group
SN  - 2994-7197
UR  - https://doi.org/10.11648/j.frontiers.20210101.12
AB  - In business marketing, there has been a growing need to bridge the gap between digital destination or online content, and the paper-based communication media. In other words, there is need for instant accessibility of both online and offline media contents via a single platform in order to reach a vast majority of potential customers. A deployment of the Quick Response Code Technology into the business marketing plan will bridge this gap. Quick Response code Technology is perceived to be cutting edge though it has been around since 1994, but most business owners and entrepreneurs are unaware of its capability to improve their marketing drive, especially now that majority of potential customers make use of mobile devices. Using the Quick Response (QR) code technology, it is possible to digitally connect consumers of your paper-based content to your online content in a matter of seconds. By reading and decoding the encrypted QR code using a smartphone, customers can gain access to business information that may not contain on a small business card. This is the missing link for the much desired breakthrough in business marketing for Small and Medium Scale Enterprises around the globe. The technology can be used to track information about products in a supply chain and to promote marketing and advertisement campaigns. By connecting consumers of your paper-based content to the internet, a smartphone user can have access to product information, and to company’s website or social media pages. In this paper, we have exposed the potential benefits of the Quick Response code technology on Business Marketing, especially for Small and Medium Scale Enterprises (SMEs), who can only afford little budget for affiliate marketing agencies and other promotional marketing strategies. Again, using the Roger’s Innovation Decision Process Theory, and the CIPP Evaluation Model, we proposed a suitable model of the Quick Response Code Technology to enhance marketing drive for small scale enterprises. This technology will increasingly play an enabling role in future mobile strategy for product sales, information access and promotional programs.
VL  - 1
IS  - 1
ER  -

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Author Information

Onyechere Patricia Onyinyechi

Department of Management Technology, Federal University of Technology Owerri, Owerri, Imo State, Nigeria
Otuonye Anthony Ifeanyi

Department of Information Technology, Federal University of Technology Owerri, Owerri, Imo State, Nigeria
Ekedebe Nnanna Nnabuchi

Department of Information Technology, Federal University of Technology Owerri, Owerri, Imo State, Nigeria
Ibe Perpetual Nwakaego

Department of Computer Science Technology, Imo State Polytechnic, Umuagwo, Owerri, Nigeria

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Plain Text BibTeX RIS

APA Style

Onyechere Patricia Onyinyechi, Otuonye Anthony Ifeanyi, Ekedebe Nnanna Nnabuchi, Ibe Perpetual Nwakaego. (2021). Enhanced Business Marketing for Small Scale Enterprises Via the Quick Response Code Technology. Frontiers, 1(1), 7-13. https://doi.org/10.11648/j.frontiers.20210101.12

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ACS Style

Onyechere Patricia Onyinyechi; Otuonye Anthony Ifeanyi; Ekedebe Nnanna Nnabuchi; Ibe Perpetual Nwakaego. Enhanced Business Marketing for Small Scale Enterprises Via the Quick Response Code Technology. Frontiers. 2021, 1(1), 7-13. doi: 10.11648/j.frontiers.20210101.12

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AMA Style

Onyechere Patricia Onyinyechi, Otuonye Anthony Ifeanyi, Ekedebe Nnanna Nnabuchi, Ibe Perpetual Nwakaego. Enhanced Business Marketing for Small Scale Enterprises Via the Quick Response Code Technology. Frontiers. 2021;1(1):7-13. doi: 10.11648/j.frontiers.20210101.12

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@article{10.11648/j.frontiers.20210101.12,
  author = {Onyechere Patricia Onyinyechi and Otuonye Anthony Ifeanyi and Ekedebe Nnanna Nnabuchi and Ibe Perpetual Nwakaego},
  title = {Enhanced Business Marketing for Small Scale Enterprises Via the Quick Response Code Technology},
  journal = {Frontiers},
  volume = {1},
  number = {1},
  pages = {7-13},
  doi = {10.11648/j.frontiers.20210101.12},
  url = {https://doi.org/10.11648/j.frontiers.20210101.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.frontiers.20210101.12},
  abstract = {In business marketing, there has been a growing need to bridge the gap between digital destination or online content, and the paper-based communication media. In other words, there is need for instant accessibility of both online and offline media contents via a single platform in order to reach a vast majority of potential customers. A deployment of the Quick Response Code Technology into the business marketing plan will bridge this gap. Quick Response code Technology is perceived to be cutting edge though it has been around since 1994, but most business owners and entrepreneurs are unaware of its capability to improve their marketing drive, especially now that majority of potential customers make use of mobile devices. Using the Quick Response (QR) code technology, it is possible to digitally connect consumers of your paper-based content to your online content in a matter of seconds. By reading and decoding the encrypted QR code using a smartphone, customers can gain access to business information that may not contain on a small business card. This is the missing link for the much desired breakthrough in business marketing for Small and Medium Scale Enterprises around the globe. The technology can be used to track information about products in a supply chain and to promote marketing and advertisement campaigns. By connecting consumers of your paper-based content to the internet, a smartphone user can have access to product information, and to company’s website or social media pages. In this paper, we have exposed the potential benefits of the Quick Response code technology on Business Marketing, especially for Small and Medium Scale Enterprises (SMEs), who can only afford little budget for affiliate marketing agencies and other promotional marketing strategies. Again, using the Roger’s Innovation Decision Process Theory, and the CIPP Evaluation Model, we proposed a suitable model of the Quick Response Code Technology to enhance marketing drive for small scale enterprises. This technology will increasingly play an enabling role in future mobile strategy for product sales, information access and promotional programs.},
 year = {2021}
}

Copy | Download

TY  - JOUR
T1  - Enhanced Business Marketing for Small Scale Enterprises Via the Quick Response Code Technology
AU  - Onyechere Patricia Onyinyechi
AU  - Otuonye Anthony Ifeanyi
AU  - Ekedebe Nnanna Nnabuchi
AU  - Ibe Perpetual Nwakaego
Y1  - 2021/03/12
PY  - 2021
N1  - https://doi.org/10.11648/j.frontiers.20210101.12
DO  - 10.11648/j.frontiers.20210101.12
T2  - Frontiers
JF  - Frontiers
JO  - Frontiers
SP  - 7
EP  - 13
PB  - Science Publishing Group
SN  - 2994-7197
UR  - https://doi.org/10.11648/j.frontiers.20210101.12
AB  - In business marketing, there has been a growing need to bridge the gap between digital destination or online content, and the paper-based communication media. In other words, there is need for instant accessibility of both online and offline media contents via a single platform in order to reach a vast majority of potential customers. A deployment of the Quick Response Code Technology into the business marketing plan will bridge this gap. Quick Response code Technology is perceived to be cutting edge though it has been around since 1994, but most business owners and entrepreneurs are unaware of its capability to improve their marketing drive, especially now that majority of potential customers make use of mobile devices. Using the Quick Response (QR) code technology, it is possible to digitally connect consumers of your paper-based content to your online content in a matter of seconds. By reading and decoding the encrypted QR code using a smartphone, customers can gain access to business information that may not contain on a small business card. This is the missing link for the much desired breakthrough in business marketing for Small and Medium Scale Enterprises around the globe. The technology can be used to track information about products in a supply chain and to promote marketing and advertisement campaigns. By connecting consumers of your paper-based content to the internet, a smartphone user can have access to product information, and to company’s website or social media pages. In this paper, we have exposed the potential benefits of the Quick Response code technology on Business Marketing, especially for Small and Medium Scale Enterprises (SMEs), who can only afford little budget for affiliate marketing agencies and other promotional marketing strategies. Again, using the Roger’s Innovation Decision Process Theory, and the CIPP Evaluation Model, we proposed a suitable model of the Quick Response Code Technology to enhance marketing drive for small scale enterprises. This technology will increasingly play an enabling role in future mobile strategy for product sales, information access and promotional programs.
VL  - 1
IS  - 1
ER  -

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