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How Does the Autonomy of AI Products Affect Consumers' Purchase Intention

Received: 16 November 2022     Accepted: 1 December 2022     Published: 8 December 2022
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Abstract

As intelligent technology matures, AI products are progressively marketed in the AI era, profoundly changing consumer behavior patterns and life habits. While AI products bring convenience to consumers, they also bring negative experiences to consumers. Especially AI products with certain autonomy will make consumers feel offended and have psychological resistance. This paper explores the intermediary role of psychological resistance in the influence of AI product autonomy on consumers' purchase intention, based on the psychological resistance theory, which is a hot research topic in psychology. The questionnaire data was collected on the Credamo platform, and SPSS26.0 was used to process the data and verify the model assumptions, it is finally concluded that the higher the autonomy of AI products, the easier it is for consumers to feel the threat, generate the psychological resistance, and then reduce the purchase intention, this conclusion has certain theoretical and practical significance for understanding and improving consumers' purchase intention in the AI era. Artificial intelligence products continue to introduce new ones, but consumers generally have a low evaluation of the experience of such products. Intelligent products with a certain degree of autonomy conflict with consumers, which limits their autonomy. Therefore, it is necessary to find a balance between the autonomy of developing AI products and consumer demand in the era of AI.

Published in American Journal of Applied Psychology (Volume 11, Issue 6)
DOI 10.11648/j.ajap.20221106.13
Page(s) 162-166
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

The Autonomy of AI Products, Psychological Resistance, Consumptional Purchase Intention

References
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[6] Lauren, A, Leotti, Sheena, S., Iyengar, Kevin, N. Born to Choose: the Origins and Value of the Need for Control [J]. Trends in Cognitive Sciences, 2010, (10).
[7] Chen Yanliang, Sheng Hong. Research on user resistance psychology and influencing factors in AI self-service [J] Operation and Management, 2021 (11): 67-74.
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[10] Edwards SM, Li H, Lee J H. Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-up Ads [J]. Journal of Advertising, 2002, 31 (3): 83-95.
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Cite This Article
  • APA Style

    Mimi Tao, Shengxiang She. (2022). How Does the Autonomy of AI Products Affect Consumers' Purchase Intention. American Journal of Applied Psychology, 11(6), 162-166. https://doi.org/10.11648/j.ajap.20221106.13

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    ACS Style

    Mimi Tao; Shengxiang She. How Does the Autonomy of AI Products Affect Consumers' Purchase Intention. Am. J. Appl. Psychol. 2022, 11(6), 162-166. doi: 10.11648/j.ajap.20221106.13

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    AMA Style

    Mimi Tao, Shengxiang She. How Does the Autonomy of AI Products Affect Consumers' Purchase Intention. Am J Appl Psychol. 2022;11(6):162-166. doi: 10.11648/j.ajap.20221106.13

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  • @article{10.11648/j.ajap.20221106.13,
      author = {Mimi Tao and Shengxiang She},
      title = {How Does the Autonomy of AI Products Affect Consumers' Purchase Intention},
      journal = {American Journal of Applied Psychology},
      volume = {11},
      number = {6},
      pages = {162-166},
      doi = {10.11648/j.ajap.20221106.13},
      url = {https://doi.org/10.11648/j.ajap.20221106.13},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajap.20221106.13},
      abstract = {As intelligent technology matures, AI products are progressively marketed in the AI era, profoundly changing consumer behavior patterns and life habits. While AI products bring convenience to consumers, they also bring negative experiences to consumers. Especially AI products with certain autonomy will make consumers feel offended and have psychological resistance. This paper explores the intermediary role of psychological resistance in the influence of AI product autonomy on consumers' purchase intention, based on the psychological resistance theory, which is a hot research topic in psychology. The questionnaire data was collected on the Credamo platform, and SPSS26.0 was used to process the data and verify the model assumptions, it is finally concluded that the higher the autonomy of AI products, the easier it is for consumers to feel the threat, generate the psychological resistance, and then reduce the purchase intention, this conclusion has certain theoretical and practical significance for understanding and improving consumers' purchase intention in the AI era. Artificial intelligence products continue to introduce new ones, but consumers generally have a low evaluation of the experience of such products. Intelligent products with a certain degree of autonomy conflict with consumers, which limits their autonomy. Therefore, it is necessary to find a balance between the autonomy of developing AI products and consumer demand in the era of AI.},
     year = {2022}
    }
    

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  • TY  - JOUR
    T1  - How Does the Autonomy of AI Products Affect Consumers' Purchase Intention
    AU  - Mimi Tao
    AU  - Shengxiang She
    Y1  - 2022/12/08
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    DO  - 10.11648/j.ajap.20221106.13
    T2  - American Journal of Applied Psychology
    JF  - American Journal of Applied Psychology
    JO  - American Journal of Applied Psychology
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    EP  - 166
    PB  - Science Publishing Group
    SN  - 2328-5672
    UR  - https://doi.org/10.11648/j.ajap.20221106.13
    AB  - As intelligent technology matures, AI products are progressively marketed in the AI era, profoundly changing consumer behavior patterns and life habits. While AI products bring convenience to consumers, they also bring negative experiences to consumers. Especially AI products with certain autonomy will make consumers feel offended and have psychological resistance. This paper explores the intermediary role of psychological resistance in the influence of AI product autonomy on consumers' purchase intention, based on the psychological resistance theory, which is a hot research topic in psychology. The questionnaire data was collected on the Credamo platform, and SPSS26.0 was used to process the data and verify the model assumptions, it is finally concluded that the higher the autonomy of AI products, the easier it is for consumers to feel the threat, generate the psychological resistance, and then reduce the purchase intention, this conclusion has certain theoretical and practical significance for understanding and improving consumers' purchase intention in the AI era. Artificial intelligence products continue to introduce new ones, but consumers generally have a low evaluation of the experience of such products. Intelligent products with a certain degree of autonomy conflict with consumers, which limits their autonomy. Therefore, it is necessary to find a balance between the autonomy of developing AI products and consumer demand in the era of AI.
    VL  - 11
    IS  - 6
    ER  - 

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Author Information
  • College of Business Administration, Guizhou University of Finance and Economics, Guiyang, China

  • College of Business Administration, Guizhou University of Finance and Economics, Guiyang, China

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