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The Impact of the Culture on User’s Emotional Response

Received: 8 May 2018     Accepted: 21 June 2018     Published: 11 July 2018
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Abstract

The main interest of the industrial designer has become acquiring user’s satisfaction. One example of this interest is studying the cultural environment of the society that users live in. And how the culture would affect user’s usage behavior, acceptance and emotional responses to the product. Cultural values play an essential role in every human life aspect. Moreover, supposedly, the growing of the industrial design is not excluded from the existing cultural influences. Since culture generally affects the interactions between people, it also influences the way people deal with products. Many Researchers have considered how different emotions relate to the perception of same product design from different cultural background users. This paper assumes that different cultural elements have an impact on the user’s emotional response. So, This paper tries to show how the user’s emotional response influenced by the user’s culture. Alao, the industrial designer can benefit from the impact of the culture on user’s emotional response to design a product matches the user’s culture, and achieves the positive emotional response.

Published in American Journal of Applied Psychology (Volume 7, Issue 3)
DOI 10.11648/j.ajap.20180703.11
Page(s) 44-49
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Design for Emotion, Emotional Response, Cultural Factors, Culture Design

References
[1] Ahmed Mohammed M. Abdelrazik: Cultural Variables And Their Impact On The Furniture Design Process In The Era Of Globalization, Braunschweig University of Art, Ph.D., Germany, 2015.
[2] Amaresh Chakrabarti, and Ashish Gupta: Design For Emotions, the international Conference On Engineering Design, 2007.
[3] Amaresh Chakrabarti: Theory, Research Methodology, Aesthetics, Human Factors and Education, Springer, India, 2015.
[4] Fekry Gamal, AbdElnaby Abo Elmagd, and Tamer Yousif: Usability: Users' Perspective on the Product, International Journal of Advanced Scientific and Technical Research, volume 7, 2015.
[5] Hui Yun Yen, Po Hsien Lin, and Rungtai Lin: Cognition and Product Design Features of Emotional Branding, the international conference on kansei engineering and emotion research, 2014.
[6] Kin Michael and Hongsong: street Furniture design cross-cultural Study on emotion design, Design Principles And Practices: An International Journal, Volume 4, No. 1, 2010.
[7] Mona Khader Abbas: The aesthetic response and its relationship to the personality traits of students of the Faculty of Fine Arts / Babylon University, Journal of the Babylon Center for Human Studies, Volume 2, No. 1, 2012.
[8] Nermin Elokla, Yasuyuki Hirai, and Yoshitsugu Morita: Design & Emotion: A Proposal for Measuring User’s Kansei, International Association of Societies of Design Research (IASDR09), Korea, 2009.
[9] P. L. Patrick Rau: Cross-Cultural Design Cultural Differences in Everyday Life, Springer, USA, 2013.
[10] Pratap Kalenahalli Sudarshan, Matthias Wagner, Olesja Marinets, and Michaela Kauer: Identification of User Perceptions and Design Parameters of Vehicle Cluster Instruments in Different Cultures, Springer, 2015.
[11] ZakiaBinte: Cross-cultural impact on marketing strategies: A study on automobile industry, International conference on business, Thailand, 2014.
[12] ZuridaIshak, AzizahJaafar, and Azlina Ahmad: Interface Design for Cultural Differences, Elsevier, Volume 65, 3 December, 2012.
Cite This Article
  • APA Style

    Fekry Gamal, Abd Elnaby Abo Elmagd, Tamer Yousif. (2018). The Impact of the Culture on User’s Emotional Response. American Journal of Applied Psychology, 7(3), 44-49. https://doi.org/10.11648/j.ajap.20180703.11

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    ACS Style

    Fekry Gamal; Abd Elnaby Abo Elmagd; Tamer Yousif. The Impact of the Culture on User’s Emotional Response. Am. J. Appl. Psychol. 2018, 7(3), 44-49. doi: 10.11648/j.ajap.20180703.11

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    AMA Style

    Fekry Gamal, Abd Elnaby Abo Elmagd, Tamer Yousif. The Impact of the Culture on User’s Emotional Response. Am J Appl Psychol. 2018;7(3):44-49. doi: 10.11648/j.ajap.20180703.11

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  • @article{10.11648/j.ajap.20180703.11,
      author = {Fekry Gamal and Abd Elnaby Abo Elmagd and Tamer Yousif},
      title = {The Impact of the Culture on User’s Emotional Response},
      journal = {American Journal of Applied Psychology},
      volume = {7},
      number = {3},
      pages = {44-49},
      doi = {10.11648/j.ajap.20180703.11},
      url = {https://doi.org/10.11648/j.ajap.20180703.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajap.20180703.11},
      abstract = {The main interest of the industrial designer has become acquiring user’s satisfaction. One example of this interest is studying the cultural environment of the society that users live in. And how the culture would affect user’s usage behavior, acceptance and emotional responses to the product. Cultural values play an essential role in every human life aspect. Moreover, supposedly, the growing of the industrial design is not excluded from the existing cultural influences. Since culture generally affects the interactions between people, it also influences the way people deal with products. Many Researchers have considered how different emotions relate to the perception of same product design from different cultural background users. This paper assumes that different cultural elements have an impact on the user’s emotional response. So, This paper tries to show how the user’s emotional response influenced by the user’s culture. Alao, the industrial designer can benefit from the impact of the culture on user’s emotional response to design a product matches the user’s culture, and achieves the positive emotional response.},
     year = {2018}
    }
    

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    AU  - Abd Elnaby Abo Elmagd
    AU  - Tamer Yousif
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    T2  - American Journal of Applied Psychology
    JF  - American Journal of Applied Psychology
    JO  - American Journal of Applied Psychology
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    AB  - The main interest of the industrial designer has become acquiring user’s satisfaction. One example of this interest is studying the cultural environment of the society that users live in. And how the culture would affect user’s usage behavior, acceptance and emotional responses to the product. Cultural values play an essential role in every human life aspect. Moreover, supposedly, the growing of the industrial design is not excluded from the existing cultural influences. Since culture generally affects the interactions between people, it also influences the way people deal with products. Many Researchers have considered how different emotions relate to the perception of same product design from different cultural background users. This paper assumes that different cultural elements have an impact on the user’s emotional response. So, This paper tries to show how the user’s emotional response influenced by the user’s culture. Alao, the industrial designer can benefit from the impact of the culture on user’s emotional response to design a product matches the user’s culture, and achieves the positive emotional response.
    VL  - 7
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Author Information
  • Industrial Design Department, Helwan University, Cairo, Egypt

  • Industrial Design Department, Helwan University, Cairo, Egypt

  • Industrial Engineering Department, Canadian International College for Engineering, Cairo, Egypt

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